Paul Kingston-Smith Email & Phone Number

Christchurch, New Zealand

Chocolate Creative is a creative design consultancy, specializing in identity development, brand promotion and advertising. We help companies visualise and communicate messages that are simply irresistible for their current and future customers.Our services are most often required for:Brand ID – logos, letterheads, business cards and stationery, profilesDigital – promotional material for email, websites, social media content marketingCollateral material – brochures, mailers, newsletters, postersAdverts – newspaper, magazine, flyers, web bannersPackagingSignage – building, street, vehicle, display and POS, exhibition and trade show standsProduction management – digital, offset & specialist printing RESULTS FOCUS• Created new brand messaging, photo and text content for the WordPress website of a national swimming pool brand, improving all stats: Page Views up 561% from 766 to 4,296. Bounce Rate 815 times better, dropping from 43.20% to 0.53%• Designed strategic new ad campaign, resulting in increased enquiries and sales of Besgrow Orchiata for their distributor in the multi-million dollar USA market• Re-branding of Value Plus Homes, with new logo, positioning statement, adverts and signage, was instrumental in assisting this Ashburton based company break into the competitive new home market in Christchurch (later becoming Benchmark Homes)We enjoy working with local businesses in Christchurch, but also provide creative services to companies and organisations far and wide. Our work has appeared in Australia, India, Greece, Netherlands, England, Ireland, Hong Kong and Hawaii."What's my best work?", says Paul, " My best work will be… my next job! Why not make it a job for you?!" P.S. Improve the performance of your brand in 7 Crucial Components with our Brand Tune & Lube! Free Inspection & Report for businesses and organisations in Christchurch, NZ. See media link below.

Christchurch, Nz

My role with Halifax, one of New Zealand's largest tourist product wholesalers, encompassed a very wide range of skills and responsibilities:• Team leader for Design Studio (3 full-time graphic designers, plus contractors)• Championed Halifax and product brand standards• Creative and design for all brand promotions• Art Direction for fashion and product photography• Design and artwork for new products, packaging, POS and sales tools• Development of product catalogue and online promotions• Set up in-house product photography studio• Liaison with management, sales and warehouse teams• Management of studio computers, equipment and suppliesNotable successes include:• Instrumental role in re-branding Marine Opal Paul Shell Jewellery, leading to 35% increase in sales• Creative and presentation for Air NZ Gift Shop key contributor to success of this profitable new market• Negotiated new print contract for annual catalogue, slashing $17,000 off previous years cost• Established in-house product photo studio, reducing photos costs by 50% and dramatically decreasing turnaround time

Christchurch, Nz

Creative, design and artwork for an extensive range of local, national and international brands, including: Hard Rock Cafe, Californian Stone Fruit, Mobil, Red Bus & Christchurch City Shuttle, Kingsgate Hotel, Hi-Tech Awards, Admire Interiors, Landpower, More FM, Hospitality Association of NZ.

Christchurch, Nz

I operated my own graphic design studio in the years between my employment with advertising agencies. As a sole trader I took care of all aspects of the business, from client liaison to design, art and production. If you have ever been through the walk-thru Bird Aviary at Orana Park you will have seen my mural and display work in the ante-room.

Christchurch, Nz

I started at the bottom of the heap (a great place to start!) in the design studio of this leading Christchurch advertising agency. Learning my trade from many talented designers, copy writers, art directors, production managers and account executives, I worked on a huge number of projects, from retail car adverts to brand campaigns. One of my claims to fame from those days is that I was the artist who hand rendered (remember the pre-desktop publishing days??) the cathedral and Avon River icon in the Christchurch City Council logo.

Norfolk, Virginia, Usa.

Over the 2 years I was employed with this large signage manufacturer I worked as an artist in their silk screen department, an assistant in the hospital sign design team and finally as the draftsman for the company.