If you asked me "What's the heartbeat of Chocolate Creative?", I'd answer, "Helping to grow your business and brand with uniquely creative design that's simply irresistible for your existing and future customers!"Every day at Chocolate Creative we take on the challenge of making our clients' name and message really stand out from the crowd, because getting the attention of consumers (and helping win their hearts and minds) is what we do best!We love combining smart marketing ideas with outstanding design that works hard to achieve great outcomes for our clients…outcomes like:• growing consumer awareness• enhancing brand perception• influencing purchasing decisions in your favour!We specialise in a range of creative disciplines:• Creative concepts & ideas• Logo design & identity development • Brand messaging & promotion• Strategic advertising• Art Direction and design for print & web • Graphic Design: Adobe Creative Suite - InDesign, Illustrator, Photoshop, Lightroom, Acrobat • Copywriting & editing• Digital Photography & photo editing• Illustration• Print production management • Creative content for print & online marketing Paul's been privileged to work with a diverse range of clients, from small local businesses to large national companies, local government and even a political party. He’s produced creative work for many NZ and international brands, including Red Bus, Ilam Toyota, Akaroa Harbour Cruises, Cancer Society, United Fisheries, Super Value, California Stone Fruit, Tait Electronics, Kingsgate Hotel, Hard Rock Cafe, Speedo & BMW.Visit our website at www.chocolatecreative.co.nz for further info and to view our work.Contact Paul today for a no obligation chat or a price for your next project.P 03 338 7355M 027 2346 201P.S. Improve the performance of your brand in 7 Crucial Components with our Brand Tune & Lube! Free Inspection and Report for businesses and organisations in Christchurch, NZ. See media link below.
Chocolate Creative Ltd
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Creative DirectorChocolate Creative Ltd Apr 2012 - PresentChristchurch, New ZealandChocolate Creative is a creative design consultancy, specializing in identity development, brand promotion and advertising. We help companies visualise and communicate messages that are simply irresistible for their current and future customers.Our services are most often required for:Brand ID – logos, letterheads, business cards and stationery, profilesDigital – promotional material for email, websites, social media content marketingCollateral material – brochures, mailers, newsletters, postersAdverts – newspaper, magazine, flyers, web bannersPackagingSignage – building, street, vehicle, display and POS, exhibition and trade show standsProduction management – digital, offset & specialist printing RESULTS FOCUS• Created new brand messaging, photo and text content for the WordPress website of a national swimming pool brand, improving all stats: Page Views up 561% from 766 to 4,296. Bounce Rate 815 times better, dropping from 43.20% to 0.53%• Designed strategic new ad campaign, resulting in increased enquiries and sales of Besgrow Orchiata for their distributor in the multi-million dollar USA market• Re-branding of Value Plus Homes, with new logo, positioning statement, adverts and signage, was instrumental in assisting this Ashburton based company break into the competitive new home market in Christchurch (later becoming Benchmark Homes)We enjoy working with local businesses in Christchurch, but also provide creative services to companies and organisations far and wide. Our work has appeared in Australia, India, Greece, Netherlands, England, Ireland, Hong Kong and Hawaii."What's my best work?", says Paul, " My best work will be… my next job! Why not make it a job for you?!" P.S. Improve the performance of your brand in 7 Crucial Components with our Brand Tune & Lube! Free Inspection & Report for businesses and organisations in Christchurch, NZ. See media link below.
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Art Director / Senior Graphic DesignerHallifax Tourist Products Sep 2005 - Apr 2011Christchurch, NzMy role with Halifax, one of New Zealand's largest tourist product wholesalers, encompassed a very wide range of skills and responsibilities:• Team leader for Design Studio (3 full-time graphic designers, plus contractors)• Championed Halifax and product brand standards• Creative and design for all brand promotions• Art Direction for fashion and product photography• Design and artwork for new products, packaging, POS and sales tools• Development of product catalogue and online promotions• Set up in-house product photography studio• Liaison with management, sales and warehouse teams• Management of studio computers, equipment and suppliesNotable successes include:• Instrumental role in re-branding Marine Opal Paul Shell Jewellery, leading to 35% increase in sales• Creative and presentation for Air NZ Gift Shop key contributor to success of this profitable new market• Negotiated new print contract for annual catalogue, slashing $17,000 off previous years cost• Established in-house product photo studio, reducing photos costs by 50% and dramatically decreasing turnaround time
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Art Director / Senior Graphic DesignerCampaign Marketing Ltd 2002 - 2004Christchurch, NzCreative, design and artwork for an extensive range of local, national and international brands, including: Hard Rock Cafe, Californian Stone Fruit, Mobil, Red Bus & Christchurch City Shuttle, Kingsgate Hotel, Hi-Tech Awards, Admire Interiors, Landpower, More FM, Hospitality Association of NZ. -
Freelance Graphic DesignerSelf Employed 1993 - 2002Christchurch, NzI operated my own graphic design studio in the years between my employment with advertising agencies. As a sole trader I took care of all aspects of the business, from client liaison to design, art and production. If you have ever been through the walk-thru Bird Aviary at Orana Park you will have seen my mural and display work in the ante-room.
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Graphic DesignerFcb, Christchurch (Formerly Shirwin Advertising) 1986 - 1993Christchurch, NzI started at the bottom of the heap (a great place to start!) in the design studio of this leading Christchurch advertising agency. Learning my trade from many talented designers, copy writers, art directors, production managers and account executives, I worked on a huge number of projects, from retail car adverts to brand campaigns. One of my claims to fame from those days is that I was the artist who hand rendered (remember the pre-desktop publishing days??) the cathedral and Avon River icon in the Christchurch City Council logo.
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Architectural DraftsmanArchitectural Graphic Inc. (Agi) 1984 - 1986Norfolk, Virginia, Usa.Over the 2 years I was employed with this large signage manufacturer I worked as an artist in their silk screen department, an assistant in the hospital sign design team and finally as the draftsman for the company.
Paul Kingston-Smith Skills
Paul Kingston-Smith Education Details
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Graphic Design
Frequently Asked Questions about Paul Kingston-Smith
What company does Paul Kingston-Smith work for?
Paul Kingston-Smith works for Chocolate Creative Ltd
What is Paul Kingston-Smith's role at the current company?
Paul Kingston-Smith's current role is Simply Irresistible Brand Promotion, Strategic Advertising, Creative Graphic Design, Print & Digital Content Marketing.
What schools did Paul Kingston-Smith attend?
Paul Kingston-Smith attended Cpit (Christchurch Polytechnic Institute Of Technology).
What skills is Paul Kingston-Smith known for?
Paul Kingston-Smith has skills like Graphic Design, Branding And Identity, Logo Design, Indesign, Photoshop, Photography, Copy Writing, Illustrator, Layout, Web Design, Typography, Brochures.
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