Paul Kullich Email & Phone Number

London, GB

London, United Kingdom

Tumra specialises in marketing data analytics and optimisation.TUMRA helps solve your marketing data challenges.Paul founded TUMRA to bring ‘Big Data Science’ algorithms and techniques to help companies make better use of their data at scale. Led by client projects we are now specialists in the marketing data analytics space. We improve your marketing.

London, United Kingdom

Tumra were engaged by The Exchange Lab, following their acquisition by WPP’s GroupM, to architect and develop a new programmatic advertising data processing capability and a hybrid data lake capable of supporting billions of daily Ad Impressions.Key capabilities delivered:-- Integration of 15 log level AdTech data sets spanning Demand Side Platforms (DSP).

London, United Kingdom

Delivered proof of concept for DAZNs CMO to automate the creation of Google AdWords PPC advertising campaigns from an internal sports fixtures feed. The PoC explored the business value of using campaign automating to significantly increase the number of ‘long tail’ keyword campaigns to increase the free trial signup rate.

London & Dublin

Provided managed AdTech data feed service. Collected and integrated Demand Side Platform (DSP), Ad Server and brand safety partner log data into SQL queryable data set. Created new capability for PPBF Data Science and Marketing Teams enabling them to run new complex SQL queries, at impression level, over billions of ad impressions. Cloud based data lake.

Stockholm & New York

Initial Data Science consulting engagement for Head of Growth to analyse and optimise free to premium conversion rate. Ran behavioural driven email re-marketing service which delivered a significant lift to number of user signing up for a premium subscription.

London, United Kingdom

Dynamic eCommerce and email personalisation.Real-time machine learning models.Cross channel eCommerce Recommendations.

Osterley

Paul created and developed a Big Data Management Strategy for Sky’s Head of Corporate Business Intelligence

Osterley, London

Paul was responsible for the business analysis, architecture and design workstream for BSkyB's new addressable advertising platform for television, a current edge television technology allowing Sky to deliver targeted advertising to its satellite customers and leverage the pay TV subscription data.Sky AdSmart uses CRM data and customer viewing behaviour in.

Osterley, London

Paul was hired to build and lead the team of solution designers responsible for the end to end technical design of Sky’s new addressable advertising platform for TV, Sky AdSmart.Responsible for design, technical specification documentation, supplier interfacing and selection.

London, United Kingdom

Mentored MD of sports management company through creation and adoption of new strategy and opening their first urban sports centre in London Bridge.

Sunbury-on-Thames

Paul consulted with BP where he architected and designed the data management services required to support BP’s new portable oil analysis tool. Project won BP’s prestigious Helios Award for Innovation in 2008.

London, United Kingdom

In 2005 the BBC ran a successful trial of a new Interactive Media Player (iMP) service which enabled 5000 people to catch up on TV programmes they had missed over the last 7 days. Paul was the first person brought in by Ben Lavender, the inventor of iPlayer, to setup the programme to deliver the production service. He was responsible for programme.

London, United Kingdom

Paul provided pro bono consulting to help this rapidly growing charity to establish the team processes, procedures and systems to support their growth.

London, United Kingdom

Brought in by the BBC’s CTO to advise and deliver the Customer Service Requirements (CSR) workstream of the £2bn outsourcing programme of BBC technology division BBCT. Paul designed and built an innovative collaborate intranet service which was successfully used by 65 people across the BBC to collaboratively produce. the requirements catalogue over an 8.

Sunbury-On-Thames

Paul was responsible for supplier evaluation and due diligence. He also designed and implemented the award winning BP pensions self services portal Pensionline.

Led an Fixed Income Analytics agile development team delivering new applications for emerging markets bond traders and sales force. Pioneered development of intranet apps and introduced XML into Barclays Capital.

Paul built and led the team which established processes for change control, configuration management and software release management for a £20m programme to rollout a new insurance administration application.

Bournemouth, United Kingdom

Paul architected and led the team which delivered the middleware which synchronised 2500 field laptops with head office on new £28m greenfield distributed financial Point of Sale (POS) system.Worked with Microsoft to deliver the UK’s first automation deployment of Windows NT on 2500 laptops.

Delivered technology refresh of business critical insurance application.

Paul was a software developer at Quidnunc with responsibility for designing and building software solutions for Goldman Sachs Asset Management, Linklaters and the NHS.