Responsible for handling all media requests for Beverly Hills Sports Council, a premier sports agency specializing in representing baseball players, including some of the biggest stars in MLB, including Tim Lincecum, Hunter Pence, Jason Kipnis and Dee Gordon.

• Developed strategic marketing plans for product launches, including fantasy games and site promotion initiatives for FOXSports.com.• Led multiple fantasy product launches, including fantasy baseball, fantasy auto and football pick'em, overseeing the in-house creative process, and overall distribution in online, print and TV.• Managed email marketing campaigns using database segmentation that send out 10 million emails/month. Serve as primary contact with email provider to ensure high deliverability and open rates.• Developed and implemented social media optimization growth strategies, including establishing and managing profiles on Facebook, Twitter and MySpace.• Created and managed search engine marketing (SEM) campaigns.

• Developed and executed online marketing programs to acquire new customers for paid online sports simulation site.• Raised YoY revenue by 21% and subscriptions by 25% in first seven months, achieving new revenue records for three consecutive months from Jan. '08 to Mar' 08.• Established and maintained search engine marketing (SEM) campaign that averaged 245% ROI on one-time revenue and 2,400% on lifetime value.• Led internal awareness effort that led to new or increase exposure on FOXSports.com, FOX Sports Radio, Scout.com, MySpace, IGN and Best Damn Sports Show.• Established content distribution plans and partnerships to increase linkbacks and SEO benefit, such as Baseball-Reference.com and Bleacher Report..• Developed and implemented social media strategy, including building profiles on MySpace, Facebook, Yardbarker, and Ballhype.• Worked with FOX search engine optimization (SEO) team to implement best practices to increase organic search referrals.• Served as liaison to FOXSports.com marketing, editorial, product and fantasy groups to implement cross-promotional plans.• Managed marketing budget for the purchase of online banner ads.

• Implemented marketing strategies for multi-platform sports network broadcasting over 20 Olympic sports online and on cable TV.• Led online outreach program that increased WCSN.com page views 31%, unique visitors 58% and new subscribers 99% from previous 3-month average.• Developed and implemented integrated marketing plan for most important event of year, FINA Swimming World Championships using both online and off-line marketing tactics.• Established and developed partnerships with various US National Governing Bodies responsible for amateur athletes.

• Developed original content and on-air graphics for SportsCenter, Baseball Tonight and ESPNEWS, with emphasis on accuracy and creative use of statistics.• Researched and updated statistical packets for use by entire ESPN organization.

• Assisted Senior VP of Club Relations & Scheduling with schedule drafting and maintenance for all 30 MLB teams.• Drafted press releases for weekly and monthly player awards.• Produced and edited content of multiple media guides and statistical packets.• Provided on-site coordination for NL All-Star team during 2001-03 All-Star games, including housing, transportation and tickets.• Served as on-site P.R. assistant during 2001-03 playoffs, assisting with press conferences, transcripts, and media credentials.

• Drafted and revised Major League and Minor League licensing agreements, including retail, advertising, publishing, TV/Film, and international.• Assisted MLB Properties legal department in cease and desist letters, bankruptcy and trademark enforcement matters.