Paul Lanyi Email & Phone Number

Virtual

* BlackSky: Working on all marcom activities including brand identity/story, messaging, website rebuilding, videos...* Salesforce: Pinch hitter on the global Digital team -- program, financial and contract management; SEO; writing...* Kaiser Permanente: Contracted in the Office of the CEO supporting the CEO and team on strategic comms/events, executive/internal communications and speaking engagements. Worked with KP Southern California on messaging, content, events, story telling...* Cognizant: Engaged by the Digital Works Technology practice for positioning, messaging and writing/copywriting* Pro bono marketing advisor to FloWater (hydration stations) and grandPad (tablet made for users 75+)

Remote In La

* Managed multiple advertising agencies -- strategy, tactics, finances, logistics... on contract while Ad Director was on disability leave* Drove advertising web experience* Provided marketing support for product marketing, key events and programs* Developed multi-media for brocade.com, events and trade shows

Remote From Los Angeles

Partnered with the Infrastructure, Mobility and Video teams in the Service Provider organizations to deliver compelling customer-driven marketing materials. Deliverables ranged from collaborating with global PR teams to placing customers in speaking opportunities at key worldwide events to written and video case studies. The big question was, how can we present the customer journey in a manner that resonates with other customers -- in big, all-inclusive pieces to sound bites.Provided strategic and tactical work for messaging, new product introductions, ROI programs.... For the four years supported Cisco TelePresence, Internet of Things and Capture/Transform/Share (TCS, MXE and Show and Share) product groups.

- Worldwide team lead and key interface with product marketing, channel, sales and logistics/production for Magellan GPS consumer divisions in US, Europe and China.- Key driver of the communications team that yielded 800% increase in sales and market share gain from 1% to 40% from November 2001 to October 2007.- Brand communications strategist for SBU, managing a global marcom team.- Led demand generation activities, including broadcast/print/online advertising, promotions, direct marketing, packaging, collateral, interactive, installed base marketing, etc. - Extensive interaction with executive management.- Represented company to executives at key partners including Hertz in the US and Europe.- Responsible for all consumer research, including tracking studies, naming, ad awareness…

Marketing Communications Consultant, San Francisco, CA 9/97 - 4/99 and 8/00 – 11/01Clients included: Oracle, Network Associates, Infoseek and others.- Financial "if/then" forecasting/measurement of online and offline programs.- Cohesive worldwide marketing program development and implementation including web, print, email, direct mail… working with multiple agencies in US and abroad.- Ideated and authored worldwide branding guidelines implemented in advertising, web, events, collateral… Achieved consensus with marketing directors on five continents.- Developed International online and offline ad program for 18 subsidiaries worldwide.- Drove all advertising activities for web portal/search engine. Built unique Connected Media program with components that led to 4X ROI.- Public relations activities yielding extensive coverage for new college application website.

- Responsible for marketing activities of web portal from conception through launch.- Crafted brand positioning and drove value proposition through all communications.- Developed ROI matrices to track and enhance demand generation programs. - Managed in-house talent and outside agencies in the development, production and placement of materials, including advertising, PR, collateral, sponsorships, promotions.- Built team of 12 direct reports.

Acting Director of Advertising (while Director was on maternity leave)* Responsible for all Infoseek advertising -- online and offline* Managed online and offline agencies* Built unique interconnected ad program -- with radio, live electronic billboards and online components* Worked directly with VP Marketing on branding and user interface development

- Drove strategy and tactics for all corporate and product print/web communications. - Placed stories in Wall Street Journal, New York Times and other key domestic publications. - Directed agency review and managed cross-functional PR team of eight. - Developed financial analyst/press plan yielding meetings with Business Week, Morgan Stanley, Smith Barney and other top tier influencers. - Wrote extensively: business plan, releases, FAQs, guides...

Novell, Inc., San Jose, CA (Networking software)5/95 - 11/96 Senior Manager, Worldwide Advertising- Directed ad strategy and tactics for three product groups. - Conducted extensive B2B research aimed at global MIS executives. - Responsible for Novell advertising in Latin America and Asia-Pacific.

First telesales representative. Selected to build first telesales organization -- eventually with over 20 people and multi-million dollar quote (exceeded quota each quarter)

Mba, Marketing

Ba, English