Paul Lassa
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Paul Lassa Email & Phone Number

ASIC Development Lead at Applied Brain Research
Location: San Francisco Bay Area, United States, United States 16 work roles 2 schools
1 work email found @sbcglobal.net 3 phones found area 408 and 703 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
ASIC Development Lead
Location
San Francisco Bay Area, United States, United States

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Paul Lassa is listed as ASIC Development Lead at Applied Brain Research, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at sbcglobal.net, phone signal with area code 408, 703, and a matched LinkedIn profile for Paul Lassa.

Paul Lassa previously worked as Principal Engr., SSD, Storage Design Consulting, Mobile App Design and Development at Ich and Chief Product Officer at Friend Software Corporation As. Paul Lassa holds Ms, Electrical & Computer Engineering from Stanford University.

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{first_initial}{last}@sbcglobal.net
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Profile bio

About Paul Lassa

Assertive and resourceful engineering leader (what needs to get done? - and let's get to it!) in developing consumer products and cloud solutions. Technical strategy and project execution in embedded systems development, hardware, ASIC / SoC, and software, cloud integration. Performance, power, and cost-optimized devices, from concept through volume deployment, continuous provisioning. Deliver utility, performance, and craftsmanship in leadership electronic products, storage, and infrastructure.• Embedded processor System on Chip and Firmware / OS development in consumer electronics. Consumer and enterprise storage. Mobile/cloud applications design and development on iOS, android, alexa.• Creative, resourceful, and relentless, great problem solving skills, over 25 patents granted (https://sites.google.com/site/plpatents/)• Strong technical and leadership skills – with hands-on design and development.• Effective team management, project execution, schedule control, and cross-functional, global collaboration.Specialties: • System requirements, architecture, development, simulation, validation - ASIC, Hardware, Software.• ASIC and Firmware integration, performance, power management.• High-volume, cost-sensitive consumer product development and release to production.• NAND Flash memory, and SSD storage, SATA, PCIe, USB, ONFI, High-speed serdes, bus interfaces.• Chip and FPGA design flows, partner and vendor engagement.• Rapid prototyping, bring-up, debugging, and FA. PCB schematic, BOM, parts, DFT, DFM.• Mixed signal, RF, signal integrity, power integrity, thermal, EMI, ESD, regulatory compliance.

Listed skills include Leadership, Embedded Software, Systems Design, Development, and 64 others.

Current workplace

Paul Lassa's current company

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Applied Brain Research
Applied Brain Research
ASIC Development Lead
California, United States
AeroLeads page
16 roles · 44 years

Paul Lassa work experience

A career timeline built from the work history available for this profile.

Principal Engr., Ssd, Storage Design Consulting, Mobile App Design And Development

Current
Ich
  • Storage Systems Design Engineering, Platform analysis, solutions development, IP consulting
  • Storage System development, HW and FW architecture and requirements, customer/stakeholder engagement.
  • SSD performance, power optimization, workload, and implementation analysis.
  • Algorithm development, platform resource optimization.Application development - iOS, android, alexa; product, system, design, coding, IP, cloud integration; Cloud - AWS, Azure, Google Cloud, IBM Cloud:
  • EV (electric vehicle) and dining location reservation application, consumer and corporate.
  • Civic and Institutional Repair and Reporting app, with social media integration.
2013 - Present ~13 yrs 5 mos

Chief Product Officer

Hillevåg, Rogaland, NO

  • SMB, consumer cloud desktop and web applications platform. Team, workgroup collaboration, communications, workflow - cross-device, distributed deployment, on-prem and remote hosting. Open source, with commercial.
  • Worked with Chief Architect, Technical leads, and customers to develop and document cloud platform, features, capabilities, product roadmap: Architecture, Product, Developers, Administration, User docs, and whitepapers.
2017 - 2018 ~1 yr

Advisor, Engineering Liaison

Hillevåg, Rogaland, NO

Technology roadshow, evangelism. Customer, developer, partner engagement, presentations.Product prototype demo server and applications on AWS. Testing and debug of Videoconferencing client.

2015 - 2017 ~2 yrs

Sr. Manager, System Design Engineering, Consumer, Client Sata, Pcie Ssd, Usb, Cf Product Development

Milpitas, CA, US

  • Developed low-cost consumer and mid-range SATA SSD and Flash storage solutions.
  • Managed System Engineering team responsible for parallel new development and sustaining OEM support of consumer SSD and NAND modules, USB products, and CF, ATA card products. Collaboration with teams in Israel, India.
  • Active in departmental planning, resource allocation, project coordination, and roadmap.
  • Managed system integration, verification, and qualification of 32nm / 24nm X2, eX3 memory transition.
  • Developed and specified SSD OS / driver functional and performance requirements and algorithms.
  • Validated features, performance, and endurance, gated release of final driver and tuned product configuration parameters. Bug, Issue tracking in JIRA.
2010 - 2012 ~2 yrs

Principal Engr., Ssd Architecture Group (Sata Ssd, Onfi Scalable Architecture)

Milpitas, CA, US

  • Engineer on SSD Architecture team responsible for product definition, system specifications, partitioning, performance estimates, and functional/performance modeling.
  • Development of ASIC MCP and firmware for MLC, TLC (2, 3 BPC) NAND management controller for modular / scalable SATA SSD.
  • Defined and developed system-level and internal functions between Front-End (SATA) to ONFI Host Interface controller (Marvell), SanDisk’s Flash channel controller, and SanDisk / Toshiba NAND.
  • Collaborated with FW team on development and bring-up of low-level flash channel driver.
  • SanDisk representative on the Open NAND Flash Interface (ONFI) Technical Committee, contributed to ONFI v2.3, v3.0+ next generation NAND interface.
  • Developed numerous patents on NAND device control Firmware, processing technologies, and power management in SSD systems.
2009 - 2010 ~1 yr

Sr. Manager, Asic & Fpga Design Engineering (Sata / Pcie, Onfi, Usb, Sd / Mmc, Ms, Cf / Ata)

Milpitas, CA, US

  • SoC/ASIC Design Team Manager of controller Leads, and FPGA development team. Managed 15 direct reports and contractors, coordinated with SD-India design center to supplement local design capacity.
  • Co-managed multi-interface controller in-system validation effort / Accurev Issue tracking, dashboard.
  • Developed chip estimator/ parametric modeler (die-size, power) for silicon roadmap, IP, foundry planning, at 90nm, 65nm. Methodology and analysis utilized across controller line to meet critical power specs against.
  • Close collaboration with foundry qualification team to transition SoCs to TSMC / 90nmLP process and meet leakage, active current requirements of ultra-low-power flash storage devices for consumer portable electronics..
  • Preliminary development of SATA / PCIe flash controller project. SATA / PCIe, and USB PHY and MAC IP vendor reviews and design evaluations at 90nm.
  • Produced and presented ASIC Dept. controller weekly status to Corporate Engineering Product Line Managers and Exec. Staff.
2007 - 2009 ~2 yrs

Sr. Manager, Asic Design Engineering, Flash Storage Controllers (Usb, Sd / Mmc, Ms)

Milpitas, CA, US

  • ASIC design Team Leader developing multi-interface (USB, SD / MMC, MS) integrated controllers.
  • Managed 10 engineers on top-level design/integration team, Project direction/coordination with sub-module IP Team leads, cross-functional stakeholders and firmware teams in US, Israel, Europe, and India.
  • Created IP design requirements specification and managed weekly review of PHY IP provider and external physical design provider.
  • Delivered real-time, multi-processor embedded flash controller SoCs, including FPGA prototypes for OS/FW development, ASIC and card-level integration and verification, and chip production test vectors.
  • Developed power island architecture and design, ramped integrated verification/test methodology.
  • Delivered a highly functional Rev A controller for early firmware and software bring-up and product platform design verification.
2006 - 2007 ~1 yr

Asic Design Manager Ii, Flash Storage Controllers (Usb, Sd/Mmc, Ms, Crypto)

Milpitas, CA, US

  • Program Manager / Technical Lead for multi-interface project, SoC development, integrating ASIC, Firmware, Hardware, component packaging, Test, and Product teams representing ~70% of engineering organization..
  • Delivered real-time, multi-processor embedded flash controller SoCs, including FPGA prototypes for OS / FW development, ASIC and card-level integration and verification, and chip production test vectors.
  • Key contributor in requirements and architecture definition, collaboration with stakeholders in Firmware, System, Marketing, Standards, Packaging/substrate, and Production Qualification.
  • USB PHY IP evaluation, selection, digital and physical integration, qualification. USB MAC custom acceleration IP and FW. FIPS 140-2 Crypto Engine & physical countermeasures integration.
  • Hands-on and management for all ASIC design phases for several product generations, 6-9 month design cycles, multiple controllers in parallel development.
  • Developed engineering process flows for ASIC organization and achieved annual ISO9000 re-certification.
2005 - 2006 ~1 yr

Asic Design Manager, Usb Flash Drives

Milpitas, CA, US

  • ASIC design and management of team to ship first generation SanDisk USB Flash drives. Led controller development for USB flash drive supporting SLC and MLC NAND. Worked closely with OS/Firmware team on product.
  • Developed and delivered additional foundry ports, as well as 2 successive product generations for ultra-low-cost, high-volume controllers.
  • Recruited, hired, and developed team for uC-based SoC design, IP integration, verification / ncsim, synthesis / Design Compiler, STA / Primetime, DFT, logic scan / ATPG, memory BIST, Formal / Logical Equivalence Check.
2003 - 2005 ~2 yrs

Sr. Asic & Sys. Sw Engineer

Tla
  • Designed and developed a prototype wireless communications device and network infrastructure.
  • Wireless handset, basestations with transmit/receive, mod/demod (VCO, Mixer, PA, LNA, IF Amp, PLL).
  • Network Router prototype modeling (C++), design (Verilog). Queue management and routing relation development.
2000 - 2003 ~3 yrs

Sr. R&D Engineer, Hardware Engineering

Stanford, CA, US

  • Team developed a key subsystem of Stanford’s Gravity Probe B Relativity Project, a NASA-sponsored satellite physics mission, with flight electronics and spacecraft manufactured by Lockheed Martin. Launched from.
  • Specified, designed, and managed development of Actel RAD hard FPGAs and 6 digital subsystem PCBs, a comm. channel (GFAB), and system SW for GP-B’s Gyroscope Suspension System (GSS).
  • Developed backplane, system architecture, managed prototyping, design reviews, release to manufacturing. 7-ch A/D, D/A, DSP processing.
  • Managed 5 engineers, 2 technicians, initiated lab facility set-up, equipment and tools acquisition, and vendor negotiations.
1996 - 1999 ~3 yrs

Sr. Asic And Fpga Design Engineer

US

  • Responsible for logic design/verification of storage peripheral and graphics products.
  • Joint development of 3D Graphics Engine (Direct3D) SoC for add-in PC Graphics card. Design Spec. of AGP / PCI Bus controller.
  • Designed and implemented Tacoma PCI controller/bridge LPGA / ASIC for PCI to PowerBus graphics controller. Bring-up of pilot build on Intel platform. Verified multi-vendor PCI card functional compatibility.
  • Implemented CD-ROM controller ASIC (MEC, TI, LG Semi. ports) for Videogame system. Prototyped in Xilinx FPGA.
1994 - 1996 ~2 yrs

Sr. Hardware Project Engineer – Led Imagewall Display

Magicvideo Technology
  • Developed workstation-based controller for Video and Graphics LED ImageWall Display. Hardware system provided video and computer-graphics Gamma-correction, and programmable brightness, contrast, and color mixing for.
  • Hired and managed 2 Software Engineers for initial prototype. Conducted preliminary FCC testing.
1993 - 1994 ~1 yr

Sr. Engineer, Asic Design, Pcb Hardware Design

US

  • Design Lead and Project Engineer, Amiga 4000T MC68040/060 Tower/SCSI. Schematic capture, 6-layer SMT motherboard, mech. integration, specs, BOM, FCC compliance, Pilot Production. Prototype bring-up and OS integration.
  • Designed DMAgic Controller and Graphics Blitter / Accelerator ASIC and PCB motherboard for consumer home computer.
1988 - 1993 ~5 yrs

Software Engineer

Timeworks, Inc.
  • Leading consumer software publisher of desk top publishing, tax preparation, word processing, personal finance, speed reading, education, and entertainment.
  • Primary Software Engineer for 4 released titles.
1982 - 1984 ~2 yrs
2 education records

Paul Lassa education

Ms, Electrical & Computer Engineering

Stanford University

Bs, Electrical & Computer Engineering

University Of Illinois Urbana-Champaign
FAQ

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What company does Paul Lassa work for?

Paul Lassa works for Applied Brain Research.

What is Paul Lassa's role at Applied Brain Research?

Paul Lassa is listed as ASIC Development Lead at Applied Brain Research.

What is Paul Lassa's email address?

AeroLeads has found 1 work email signal at @sbcglobal.net for Paul Lassa at Applied Brain Research.

What is Paul Lassa's phone number?

AeroLeads has found 3 phone signal(s) with area code 408, 703 for Paul Lassa at Applied Brain Research.

Where is Paul Lassa based?

Paul Lassa is based in San Francisco Bay Area, United States, United States while working with Applied Brain Research.

What companies has Paul Lassa worked for?

Paul Lassa has worked for Applied Brain Research, Ich, Friend Software Corporation As, Sandisk, and Tla.

How can I contact Paul Lassa?

You can use AeroLeads to view verified contact signals for Paul Lassa at Applied Brain Research, including work email, phone, and LinkedIn data when available.

What schools did Paul Lassa attend?

Paul Lassa holds Ms, Electrical & Computer Engineering from Stanford University.

What skills is Paul Lassa known for?

Paul Lassa is listed with skills including Leadership, Embedded Software, Systems Design, Development, Hardware Architecture, Engineering Management, Requirements Analysis, and Computer Architecture.

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