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Paul Lee Email & Phone Number
Fractional Growth Consultant and Contractor
at
MAD Security
1 work email found
@shift.com
4 phones found area 925, 408, and 855
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Fractional Growth Consultant and Contractor
Location
San Francisco Bay Area, United States, United States
Who is Paul Lee? Overview
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Quick answer
Paul Lee is listed as Fractional Growth Consultant and Contractor at MAD Security, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at shift.com, phone signal with area code 925, 408, 855, and a matched LinkedIn profile for Paul Lee.
Paul Lee previously worked as Growth Advisor at Ox and Growth Consultant & Projects (Acquisition, CRO, Demand Generation, Lead Gen) at Various. Paul Lee holds Business Administration B.A., Emphasis: Real Estate & Management from University Of California, Berkeley, Haas School Of Business.
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Email format at MAD Security
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{first}.{last}@shift.com
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Profile bio
About Paul Lee
In my first internship, a VP told me "There is this SEM, SEO thing. It's new. Research it, build a strategy & execute". This is pre-AdWords, and when SEO was all technical. Over 20 years I've seen it change & grow & that is what makes it so fun & exciting. I've gained experience across various industries, joining early-stage startups that just got funding & wanting to figure out how to scale with limited resources. I've tackled all sorts of growth issues, scaled numerous acquisition channels, conquered many roadblocks, identified product fit issues, and improved funnel conversion rates. I've also worked at various marketplaces with all their operational complexities. I learned it's all about data & allowing data to guide our decisions. || MARKETING & GROWTH• 20+ Years of Growth & Marketing experience• Full-funnel - Acquisition, Funnel, Onboarding, User Exp, Activation/Retention Programs, Analytics• Start-up exp in Real Estate, Food, Health, Edtech, SaaS, Freelance/Gig, Marketplaces, Auto, Agency• 1st senior growth Hire in every role. IC to building & leading lean teams|| HIGHLIGHTS• Food E-commerce Marketplace - Raised $85M across 2 rounds, Rev $8M --> $65M ARR• Auto E-commerce Marketplace - Raised $140M across 2 rounds, $15M --> $55M ARR @ 70% lower CAC• Edtech Marketplace - 1000% Rev in 1st year• Agency - Help build & hire 1 to 25 reports, 0 --> $45M Revenue, • Real Estate - Led all online performance marketing at the #1 B2C real estate market leader. Top 5 spender on Google Adwords. $15M --> $45M. Profitable.• Healthtech - Helped achieve unit-economic profitability thru data analytics, growth tactics|| MULTI-INDUSTRY EXPERIENCEAnti-Virus, Apartments, Art, Autos, Auctions, Blog, Book Rentals, Business Hardware, Coupon, Drivers, Education, Finance, FinTech, File Transfer, Food Delivery, Foreclosure, Freelance Marketplace, Gaming, Gig Economy, Home Improvement, File Hosting, Hotels, Insurance, Jet Charter, Luxury, Marketplaces, Mortgage, Online Storage / Sync, Open Source Software, Photo Apps, Real Estate, Retail, Saas, Security, Sports, Tech, Telecommunication, Tax, Travel, Vacations, Video|| SKILLS & EXPERIENCEAcquisitions, Retention, Growth, SEM, SEO, Paid Search, Social, Affiliate, Content Marketing, Direct Mail, Podcasts, Blog, Remarketing, ASO, Mobile, Display, GTM, Onboarding, Customer Experience, Email, Hubspot, Workflows, Lifecycle, Video Marketing & Production, Analytics, Geo-Expansion, Marketplace, Radio, TV, Web Marketing, Referral, Team Building, Consulting, Testing, Experimentation, Growth, Subscription, Membership etc.,
Listed skills include Sem, Seo, Google Adwords, Ppc, and 42 others.
Current workplace
Paul Lee's current company
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Mad Security
Website
AeroLeads page
18 roles
Paul Lee work experience
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Growth Advisor
Current
Apr 2023 - Present
Growth Consultant & Projects (Acquisition, Cro, Demand Generation, Lead Gen)
Current
Various
- Industries: SaaS, Cybersecurity & CMMC (B2B), Courses & eLearning (B2C), Health & Wellness (B2C/Physical Stores), Real Estate Management Software (B2C, B2B, B2SMB)
- Go-to-Market Strategy: Product, Acquisition, Retention/Lifecycle, Onboarding/Activation Flow, Website CMS, Website Revamp, Partnerships, Content Marketing
- Website, Landing Page & Funnel Optimization
- Paid Search: Research, Set-up, Optimization, Management, Coaching
- Lead Generation / Demand Generation: Interest Forms, Whitepapers, Case Studies, Newsletters, Assessments, Quizzes, MQL > SQL > Opportunities > Sales
- Landing Pages: Creating optimized lead capture pages & booking pages
Feb 2022 - Present
Senior Director Of Growth
- Subscriber Growth - Paid Search, Paid Social, SEO, Display, DSPs, Partnerships, Brand Awareness etc.,
- Lowered CAC by ~60% through diversification of traffic sources, optimization of ads and funnel testing
- Funnel Optimization, CRO, CVR, Free Trials, Subscriptions, Monthly vs Annual - Web, iOS, Android
- A\B Testing: Upsells, Yes Ladder concepts, Value Props, Imagery, CTA Messages, Landing page layouts, Videos, Pricing etc.,
- Improved Annual to Monthly subscription ratio on Web by ~40% through experimentation
- Growth Hacking, Experimentation, A/B Testing Roadmap & Execution, JIRA / Figma / Asana / Hotjar
Mar 2024 - Oct 2024
Sr. Director Of Growth: Marketing & Product (Head Of Growth)
- Remind Tutoring (B2C, Subscription, Tutor / Parent-Student Marketplace)Remind Tutoring is part of Remind, the leading education communication platform used by 80% of US public schools, 60% of all teachers w/ nearly 30M.
- Own the Growth Product Roadmap. Work with Product Leads to discuss, vet, prioritize & implement growth projects to enable revenue growth. Write RFPs & Briefs.
- Work with cross-functional teams & PMs on large-scale growth experiments such as free trial vs non-free trial, streamlining the signup flow & other capabilities/features to unlock growth and scale.
- Migrating & building our entire product website from wordpress to webflow to enable site development & content marketing at scale.
- Content strategy & SEO: building out a consumer-facing website with relevant content to drive organic and referral traffic. Key informational pages, blog articles, seo pages etc.,
- Partnerships: working with partners, sites & bloggers to drive awareness & reputation among the parent & teacher community
Mar 2021 - Sep 2022
Growth, Marketing, Product | Marketing Operations | Principal Recruiter
- || B2B INTERNAL MARKETING
- Growth projects/email automation for internal pipeline & revenue growth.
- Account Based Marketing: Moving leads to prospects to winning the deal. Generated customized collateral & content. Utilized client visits, educational webinars, case studies, targeted emails.
- Hubspot CMS & Email|| CONSULTING / RECRUITINGWith over 15+ years of hands-on growth & marketing roles at numerous startups and agencies, I utilized all I have learned to provide consultation for startups to 1) Identify.
Feb 2019 - Apr 2021
Marketing & Growth: Online/Offline, Acquisition, Retention, Growth
- Shift is the easiest way to buy or sell a car. Marketplace.Marketing & Growth thru Series C ($38m) & D ($140m).Revenue: 15M ARR >> $55M ARR
- First performance growth leader
- Marketing Growth: Paid Search, Paid Social (Facebook, Instagram), Mobile, Remarketing, Display, scaled media spend from 250K/yr to $2M while improving ROIs.
- 3-sided marketplace - buyers, sellers & drivers. Constant testing & reiteration. Worked cross-functionally w/ design, engineering & product.
- Revenue Growth: +266% with 70% reduction in CAC (33% CAC vs. competitors). Despite focus on Efficiency over Growth. Often had to scale down marketing due to operation limits.
- Retention Programs: Drip, Lifecycle, Promotions, Seasonal, Educational, Optimizing Touchpoints. Rapid A\B testing.
Feb 2017 - Feb 2019
Director Of Growth: Marketing, Acquisition, Retention & Analytics
- Doctor on Demand: Fast, Affordable Access to the Board-Certified Doctors.This was an "interim" type role as the company looked to replace its leadership with a new CEO & CMO. I was not given specific goals, budgets or.
- First growth marketing hire
- Brought unit economics from deep loss to profitability. Optimize thru better analytics. Cut bad spending while improving acquisition & retention programs via rapid testing & experimentation.
- Established CAC/LTV targets for each product
- Internal evangelist to establish data-driven processes & analysis for ROI / CAC discipline across all company marketing & optimization initiatives including online & offline campaigns, conferences & partnerships
- Created standardized tracking protocols & processes. Fixed tracking/data issues.
Apr 2016 - Oct 2016
Head Of Marketing: Digital, Offline, Retention, Growth
- Munchery: In-house chefs create dishes & meal kits delivered right to your door. E-commerce, Subscription, Marketplace. Reported to Founder.Revenue: 8M ARR >> $65M ARR @ Stronger ROI
- Growth: Launch\Optimize different products & business models, go to market, new city launches, growth & expansion.
- Funding: Managed growth & marketing during rapid growth for series B ($28m) & C ($85m) raises. Valued at $300m+
- Product Marketing Launches: meal kits, membership subscription, breakfast, upsell, Munchery store
- Acquisitions Remarketing Retention Growth: Google, Facebook, Bing, Yahoo, Instagram, Youtube, Direct Mail, Radio, Email + Rapid data-driven experimentation of other marketing channels.
- Growth Tests: Worked cross-functionally to test new ideas & features to improve onboarding, site conversion, improve repurchase rates & increase engagement.
May 2014 - Apr 2016
Director Of Marketing
- Duda is a website builder for personal use & for SMBs. (similar to Squarespace, Wix). Subscription, SaaS.Note: Time ended pre-maturely as Duda decided to move Marketing & Design to Israel.
- First performance / growth marketing hire
- SEM: Strategy & Optimization. B2C, B2B, International, Extensions, Betas, Placements. Increased SEM sales by 350-400% while decreasing CAC by nearly 80%.
- SEO: Site Optimization, SEOMoz, Keyword Tracking, Content Pages, Link Strategy
- Display & Retargeting: Google, Adroll, Rocketfuel, Trafficvance, Manta, Linkedin, Quantcast. Took an ineffective $3000+ CAC channel and created a valid stream at effective CAC targets (<$40 CAC = 75 times more.
- Affiliate Marketing: Commission Junction, Shareasale, Promotions, Coupons, Surveys
Mar 2013 - May 2014
Senior Director Of Marketing
- LeadQual: #1 Fastest-Growing Internet Company (Deloitte Fast 500) | Marketing Agency
- Founding team: 1st marketing leader brought in to build the agency. Built & trained team from 1 to 25+ people. Reported to Founder. Increase rev 277%
- Head of SEM - Paid Search, Paid Social, Display, Remarketing, Mobile
- Google, Yahoo, MSN, Business.com, Ask, Facebook, Amazon
- Formulated comprehensive marketing strategies for all clients crossing multiple industries & countries. Forecast & budget projections
- B2B: Business Development, ABM & Partner Acquisition: Lead to Close. Negotiations. Custom Collateral, Case Studies, Whitepapers
Jul 2009 - Jun 2012
Director Of Marketing
LeadQual: #1 Fastest-Growing Internet Company (Deloitte Fast 500) | Marketing AgencyGrew agency from a handful of tiny clients to 50+ clients.Grew product service offerings from just Paid Search to Paid Social, Affiliate, SEO & Website.Grew team 1 to 25 direct reports - analyst, managers, developers etc.,Worked across all industries: Real Estate.
Nov 2007 - Jul 2009
Sr. Marketing Manager
1st marketing hire, recruited by former VPs of HomeGain who started LQ Digital after HomeGain was acquired. Tasked to help build the marketing agency from the ground up.True startup experience. 1 of 3 people in our "office". Our "office" was a tiny cubicle section of another company that we squatted in. Hired to build up the agency from ground up.In.
Jul 2007 - Nov 2007
Head Of Acquisition Marketing: Sem, Retargeting, Display, Affiliate
- HomeGain was THE LARGEST & ONLY PROFITABLE real estate marketplace online by the strength of their marketing. Helped drive Homegain from $12 to $50 Million in revenue. More $$$ than Zillow & Trulia when they went.
- First performance digital marketer hire.
- Head of HomeGain’s Multi-Million Dollar Search Marketing Team. [$XX million/yr spend]
- HomeGain was THE LEADER in SEM, SEO & Display space. Google would routinely ask us to explain our strategies to them so they can learn from us & teach others. Sequoia would call us to get a better feel for legitimacy.
- Developed & Executed Marketing Strategies for all core products: Partnerships, Search Marketing [SEM], Search Engine Optimization [SEO], Emails, Radio, Blog, Content Marketing.
- Built & maintained national geo-targeted search marketing campaigns of 5+ million keywords in all search engines & listing sites for 5 different products
Mar 2006 - Jul 2007
Digital Marketing Manager
Apr 2005 - Mar 2006
Search Marketing Analyst
Jul 2004 - Apr 2005
Business Development & Marketing Internship
- ZipRealty was the leading Online Real Estate Brokerage at the time.
- Brought in to "figure out this brand new SEM / SEO thing everyone has been talking about"
- Created a Search Engine Optimization plan for company website and work with outsourcing partners in its implementation. [HTML, JAVA, MS Excel, MS Access].
- Developed and executed strategies to increase customer acquisitions rates via search engine marketing.
- Managed partnerships and campaign execution with the digital marketing leaders at the time: Overture (which became Yahoo SEM), Google (pre-auction/bidding platform), Inktomi, and Commission Junction (still the leader.
- Optimization of Affiliate Marketing Experience, building out partnerships
May 2003 - Nov 2003
Financial & Marketing Internship
- Formulated and developed business plans & marketing strategies for client outreach.
- Researched and analyzed prospective target clients and respective demographics in the Bay Area. Gathered information and conducted customer surveys.
- Created a marketing referral program and formal sales pitches/ presentations for potential clients.
- Collaborated in researching and developing financial models in creating stock filters for investment analysis.
Jan 2003 - May 2003
1 education record
Paul Lee education
-
University Of California, Berkeley, Haas School Of Business
FAQ
Frequently asked questions about Paul Lee
Quick answers generated from the profile data available on this page.
What company does Paul Lee work for?
Paul Lee works for MAD Security.
What is Paul Lee's role at MAD Security?
Paul Lee is listed as Fractional Growth Consultant and Contractor at MAD Security.
What is Paul Lee's email address?
AeroLeads has found 1 work email signal at @shift.com for Paul Lee at MAD Security.
What is Paul Lee's phone number?
AeroLeads has found 4 phone signal(s) with area code 925, 408, 855 for Paul Lee at MAD Security.
Where is Paul Lee based?
Paul Lee is based in San Francisco Bay Area, United States, United States while working with MAD Security.
What companies has Paul Lee worked for?
Paul Lee has worked for Mad Security, Ox, Various, Truplay Games, and Remind.
How can I contact Paul Lee?
You can use AeroLeads to view verified contact signals for Paul Lee at MAD Security, including work email, phone, and LinkedIn data when available.
What schools did Paul Lee attend?
Paul Lee holds Business Administration B.A., Emphasis: Real Estate & Management from University Of California, Berkeley, Haas School Of Business.
What skills is Paul Lee known for?
Paul Lee is listed with skills including Sem, Seo, Google Adwords, Ppc, Google Analytics, Affiliate Marketing, E Commerce, and Online Advertising.
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