Paul L. Email & Phone Number

Wood Street, London, Gb

Head the strategic development and integration of all Marketing Operations and Digital Marketing campaign channels for CUBE Global. This includes Spotler/Hubspot, lead generation platforms, Microsoft Dynamics CRM, Power BI, Customer Data Platforms, Looker Studio, GA, GTM and WordPress CMS. Account Based Marketing activities via LinkedIn Sales Navigator, LinkedIn Campaign Manager, Cognism and ZoomInfo. • Manage £1.5M annual Digital Marketing budget• Increased lead gen by 100% YOY 2021/2022• Increased lead gen by 103% YOY 2022/2023• Increased lead gen by 25% YOY 2023/2024• Closed 60% of revenue in FY23.24 - Including 13 new logos (AMEX, Royal Bank of Canada, Wells Fargo, PNC, Manufile & Aspen)• Built bespoke ABM channel strategy, contributing to 65% of leads MoM within 6 months of inception. • Launched new WordPress website with significant attention to CUBE’s SEO strategy surrounding a RegTech/FinTech keyword strategy.• Designed and launched a new Google Cloud API system to run Looker Studio reporting, supporting CRM, ABM, product and channel monitoring.

Launched the TLA 5G group. This community of stakeholders is independent of government and led by the private sector to help in delivering the potential of full 5G roll-out to consumers, businesses and wider society. 5G technology promises radically faster download speeds, increased network reliability and will enable advanced technologies including Artificial Intelligence, Internet of Things (IOT) and driverless/autonomous vehicles.

Austin, Tx, Us

Interxion Employee - Acquired by Digital Realty Oct' 2019Managed full digital/traditional marketing mix and have created, budgeted and deployed the UK Data Centre/Connectivity Go To Market Campaign Strategy in 2019/20/21 across NSP, Platform and Financial Markets. Results include YOY web traffic by 80%, MQL lead generation increased by 15% (2019/20) and TOFU/MOFU/BOFU content production via our PR/Creative agency (videos, blogs, ebooks, Top tip sheets, whitepapers and interviews) by 20%.• Launched new .com/UK website CMS with new product offerings in sync with HQ objectives and SEO optimisation via Screaming Frog, SEM Rush and Google Trends.• On boarded new PR and Digital Marketing agencies to support product development campaigns and launches via SEO, Paid media, email marketing communications and content production across all channels and sales cycles.• Created and launched ZoomInfo & Enlyft Account Based Marketing list campaigns for business development and new logo acquisition, utilising user intent matrixes, outbound email campaigns, LinkedIn Sales Sponsored Inmailing, Advertising and Telemarketing.

London, London, Gb

• Created a full multi-channel Marketing Plan for the EMEA Strategy of Telehouse Europe, refining target audience messaging, social media strategy, events calendar, PR Agency on-boarding, budget requirements, core KPIs and lead generation activity. (2016.17-2019.20)• Increased lead generation activity across numerous marketing mediums resulting in 2016.17 Lead to Opp CVR increase from 29% to 32% in 2017.18• Established CRM integrated marketing strategies across all digital and brand related activities. • Planned and installed Pardot marketing automation platform to fit with sales lead generation, campaign communications, lead scoring models and Pipeline/Customer/Nurture campaigns.• Managed 3rd party Digital Marketing Agency and deployed the Digital Marketing Strategy. Responsibilities included: SEO Technical Audits, SEO Outreach campaigns, PPC optimisation, Lead/Opp conversion tracking and CRO analysis; all of which has increased traffic by 28% YOY in 2017.18 and 65% in 2018.19.• Managed digital monthly/YOY reporting via GA, SEMRush, Moz, Screaming Frog & Keysearch.• Planned, executed and measured ROI across all trade show and internal events across the annual calendar, including expos, round tables and private company events branded ‘Club Telehouse’.• Have established new brand messaging to enhance client and prospect communications, focusing on C-suite CSPs, Enterprises MSPs, ISPs, and Telcos.• Successfully managed the launch of our new cloud/network security management products including Telehouse Enhanced Connect, Telehouse Cloud Link, Microsoft’s London 2 PoP, AWS Direct Connect and Telehouse/Verisign DDoS Partnership.• Managed the 2016 launch event and press event of Telehouse North Two. This resulted in a pre-event registration target of 420 registrants, 55% attendance rate, and top publication article coverage.• Received a Marketing Campaign Recognition Award for the successful launch of our latest Data Centre Telehouse North Two, London.

London, London, Gb

London, London, Gb

Basingstoke , Gb

Formally Switch Communications is a managed data services provider connecting people with voice technology systems and clouds. Experts in both data and voice, we deliver technology that meets and anticipates the needs of businesses.WAN including MPLS, VPLS, Private Line and Direct Internet AccessCloud based hyper-visor agnostic server platformsPrivately owned Session Border Controllers allowing private SIP trunkingResilient Data Centre sites allowing IaaS, PaaS, SaaS.IT server estate management and rationalisation including virtualisationOn-site PBX installations and maintenance including lines and calls• In 2014, current digital and traditional marketing campaigns have sourced the closure of 46% of revenue YTD.• I have introduced new tracking software and enhanced SEO campaigns that have resulted in 100% conversion of website leads.• Provided full brand support across public relations, thought leadership campaigns and marketing communications.• I have created numerous PPC ad groups campaigns, optimising quarterly conversion rates.• In 2014 marketing activity has sourced potential revenue streams totaling £3.5million.• Deliver Internal and external B2B / B2C communications to set objectives.• Event Management – across prestigious locations – The IVY, RAC (£100,000 revenue)• Collaborate with our partners / Price promotional activity across EMEA markets • I recruited and run a team of 3 that has successfully grow to 7 account executives• I created and manage the Indian Telemarketing Team (£500,000 revenue stream YTD)• Conduct proficient lead gen/ nurture E-marketing automation campaigns with Dotmailer.I have applied a B2B multi scope approach to this marketing department, enabling Switch to execute new lead generation campaigns across digital / traditional mediums. This approach has been complimented with a digitally automated engagement strategy across the UK, utilizing a full marketing-mix department, achieving ambitious KPIs.

Orpington, Kent, Gb

Xerox Concessionaire http://www.firstchoiceltd.co.uk/Multi channel B-to-B campaign management - includes management/digital creation of email and website copy that is relevant and bespoke to numerous industries, focused on Xerox's document management portfolio. Achievements - I have acquired numerous new key business accounts including FTSE 500 clients such as IS Turkish Bank.I have created and launched First Choice's new solutions based website, written copy and edited its navigational properties using Kentico CMS. I have also created PPC and SEO strategic properties. Since working for Xerox I have acquired in-depth knowledge of the portfolio having completed all Sales and Marketing qualifications at Xerox UK. My other responsibilities included market analysis and research into new and existing markets, whilst qualifying Managed Print Service enterprise leads. Assist with new business proposals and work with Sales/Operations Managers- Scheduling marketing activity with a multi channel scope including Email 2.0, event management, social media content management, direct mail, loyalty schemes and telemarketing.

Postgraduate Certification, Search - Digital Marketing

2:1, Marketing And Media Studies