Paul L. Email & Phone Number

Wood Street, London, GB

• Head the strategic development and integration of all Marketing Operations and Digital Marketing campaign channels for CUBE Global. This includes Spotler/Hubspot, lead generation platforms, Microsoft Dynamics CRM.
• Manage £1.5M annual Digital Marketing budget
• Increased lead gen by 100% YOY 2021/2022
• Increased lead gen by 103% YOY 2022/2023
• Increased lead gen by 25% YOY 2023/2024
• Closed 60% of revenue in FY23.24 - Including 13 new logos (AMEX, Royal Bank of Canada, Wells Fargo, PNC, Manufile & Aspen)

Launched the TLA 5G group. This community of stakeholders is independent of government and led by the private sector to help in delivering the potential of full 5G roll-out to consumers, businesses and wider society. 5G technology promises radically faster download speeds, increased network reliability and will enable advanced technologies including.

Austin, TX, US

• Interxion Employee - Acquired by Digital Realty Oct' 2019Managed full digital/traditional marketing mix and have created, budgeted and deployed the UK Data Centre/Connectivity Go To Market Campaign Strategy in.
• Launched new.com/UK website CMS with new product offerings in sync with HQ objectives and SEO optimisation via Screaming Frog, SEM Rush and Google Trends.
• On boarded new PR and Digital Marketing agencies to support product development campaigns and launches via SEO, Paid media, email marketing communications and content production across all channels and sales cycles.
• Created and launched ZoomInfo & Enlyft Account Based Marketing list campaigns for business development and new logo acquisition, utilising user intent matrixes, outbound email campaigns, LinkedIn Sales Sponsored.

London, London, GB

• Created a full multi-channel Marketing Plan for the EMEA Strategy of Telehouse Europe, refining target audience messaging, social media strategy, events calendar, PR Agency on-boarding, budget requirements, core KPIs.
• Increased lead generation activity across numerous marketing mediums resulting in 2016.17 Lead to Opp CVR increase from 29% to 32% in 2017.18
• Established CRM integrated marketing strategies across all digital and brand related activities.
• Planned and installed Pardot marketing automation platform to fit with sales lead generation, campaign communications, lead scoring models and Pipeline/Customer/Nurture campaigns.
• Managed 3rd party Digital Marketing Agency and deployed the Digital Marketing Strategy. Responsibilities included: SEO Technical Audits, SEO Outreach campaigns, PPC optimisation, Lead/Opp conversion tracking and CRO.
• Managed digital monthly/YOY reporting via GA, SEMRush, Moz, Screaming Frog & Keysearch.

London, London, GB

London, London, GB

Basingstoke, GB

• Formally Switch Communications is a managed data services provider connecting people with voice technology systems and clouds. Experts in both data and voice, we deliver technology that meets and anticipates the needs.
• In 2014, current digital and traditional marketing campaigns have sourced the closure of 46% of revenue YTD.
• I have introduced new tracking software and enhanced SEO campaigns that have resulted in 100% conversion of website leads.
• Provided full brand support across public relations, thought leadership campaigns and marketing communications.
• I have created numerous PPC ad groups campaigns, optimising quarterly conversion rates.
• In 2014 marketing activity has sourced potential revenue streams totaling £3.5million.

Orpington, Kent, GB

Xerox Concessionaire http://www.firstchoiceltd.co.uk/Multi channel B-to-B campaign management - includes management/digital creation of email and website copy that is relevant and bespoke to numerous industries, focused on Xerox's document management portfolio. Achievements - I have acquired numerous new key business accounts including FTSE 500 clients.

Postgraduate Certification, Search - Digital Marketing

2:1, Marketing And Media Studies