Paul Gross Email and Phone Number
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Experience is comprised of retail/ecommerce, healthcare, and service sectors, with demonstrated ability to innovate and drive change that delivers scalable and sustainable sales growth • drive customer traffic and improve conversion• improve the customer journey to increase retention and build word of mouth• develop a stronger competitive position• recruit and build world class teams• implement omnichannel and digital efforts within the space to grow sales• navigate in a consolidating sector and drive value for customers and shareholdersAccomplishments:• Led 70 consecutive quarters of unit-to-unit sales growth at National Vision.• Grew sales from $245 million to $1.6 billion and cumulatively added over $1 billion in EBITDA.• Navigated the successful transition of two private equity transactions finishing with IPO in 2017. • Developed omnichannel strategy and drove the successful implementation of digital platforms to deliver a seamless experience across all channels for our customers.• Opened over 900 successful retail locations and 150+ new media markets.• Managed due diligence and transition teams for 9 acquisitions that exceeded proforma sales• Developed telemedicine model to improve competitive positioningIf you would like to discuss how to drive change to scale your business and achieve sustainable sales growth, please connect on Linkedin or contact me directly:Paul.Gross@greensightlabs.com678-938-6556
Greensight Labs
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PartnerGreensight Labs May 2021 - PresentChicago, Il, UsOur focus is to enable disruptive innovation at the intersection of healthcare and retail serving the needs of two different groups of clients; companies who need a dedicated team to drive the direction of innovation and those that need a team to implement disruptive technology.We are a consortium of technologists, consultants, healthcare professionals, corporate executives, and entrepreneurs with a shared vision of helping bring to life disruptive solutions at the intersection of healthcare and retail.We don’t pretend to do it all or have all the answers. We focus on doing a few things well that drive the biggest impact for our client’s innovation agenda --Innovation as a Service --Innovation Tech Strategy --Prototype + Test Management --Product Development -
Senior Vice President MarketingNational Vision Inc. Jul 2002 - May 2021Duluth, Ga, Us$1.6 Billion national retail optical chain operating over 1100 stores with 5 retail brands including America’s Best, Eyeglass World, Wal-Mart, Fred Meyer, Military ( AAFES) and e-commerce sites.• Led successful acquisition and turnaround efforts for America’s Best (2005) and Eyeglass World (2009) to lead the category and deliver annualized +10% and +6% comp sales growth, respectively.• Created and led the business and marketing strategy for five retail and two eCommerce brands.• Drove continuous and profitable revenue growth. Built enhanced lead generation process with external strategic relationships and brand partnerships. 2 point margin gain through improved and more efficient customer acquisition programs. 30% overall retention rate enhancement through deployment of new CRM system. 21% incremental renewal rate increase and increased initial sales of Eyecare Club loyalty program. 16% improvement in marketing as a percent of sales by reducing spending and growing sales base.• Data analytics driven multi-channel marketing and e-commerce. Developed test and learn model to leverage data and analytics to inform marketing spend decisions. $80 million marketing spend allocated across TV, radio, OOH and digital media across 200 markets. Initiated two store web sites to develop an omnichannel experience and orchestrated plans to increase web traffic and site conversion to support the business. 35% increase of on line appointments after improving web site scheduling system. 14% improvement in purchase cycle timing as a result of leveraging customer data and more targeted and personalized messaging -
Vp Of MarketingPc On Call 2000 - 2002Start-up computer and network services company for home and business• Reduced monthly burn rate by over $500k while improving sales and service results.• Shifted from on-demand service to a subscription model resulting in a 200% increase in sales.• Improved time on-site and average dollar sale production through a strategic price change.• Successfully created and launched three new service products that met strategic goals.
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Senior Director MarketingLenscrafters 1991 - 2000Cincinnati, Ohio, UsLargest vertically integrated company in the optical category consisting of frame manufacturing, lens manufacturing, optical retail and vision insurance business.Senior Director, Marketing (EyeMed), 1999 - 2000Director, Marketing (Lenscrafters), 1995 - 1999Marketing Manager. 1992 - 1995 Associate Marketing Manager, 1991 – 1992• Helped create the strategic positioning of Eyemed in the marketplace, as well as lead all of the product management, marketing and sales support functions.• Led the national marketing planning for Lenscrafters, delivering three consecutive record years through growing the base business and successfully acquiring and opening new stores. • Developed grand opening model that helped company successfully open 300+ stores to achieve goal of over 800 stores by the year 2000.• Maintained positive unit-to-unit sales growth and increased operating income while efficiently reducing marketing spending.• Led all outside marketing efforts to outside OD/MD groups to increase referral rate for retail sales. -
Marketing ManagerFruit Of The Loom, Inc. 1987 - 1990Bowling Green, Ky, Us -
SalesProcter & Gamble Sep 1985 - Feb 1987Cincinnati, Ohio, Us
Paul Gross Skills
Paul Gross Education Details
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Georgia State UniversityJournalism
Frequently Asked Questions about Paul Gross
What company does Paul Gross work for?
Paul Gross works for Greensight Labs
What is Paul Gross's role at the current company?
Paul Gross's current role is Helping bring life to innovative solutions at the intersection of healthcare and retail to drive scalable and sustainable sales..
What is Paul Gross's email address?
Paul Gross's email address is pl****@****ail.com
What schools did Paul Gross attend?
Paul Gross attended Georgia State University.
What skills is Paul Gross known for?
Paul Gross has skills like Retail, Marketing Strategy, Sales, Team Building, Leadership, Merchandising, Strategic Planning, Sales Management, Customer Service, Direct Marketing, Leadership Development, Income Statement.
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