Senior Director, Programmatic Media
Current
Dec 2023 - Present
AeroLeads people directory · profile
Paul Li Email & Phone Number
Senior Director, Programmatic Media
at
Klick
2 work emails found
@klick.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director, Programmatic Media
Location
New York City Metropolitan Area, United States, United States
Who is Paul Li? Overview
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Quick answer
Paul Li is listed as Senior Director, Programmatic Media at Klick, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at klick.com and a matched LinkedIn profile for Paul Li.
Paul Li previously worked as Director, Programmatic Media at Klick and Associate Director, Programmatic Media at Klick. Paul Li holds Bba, Operation Management from Baruch College.
Company email context
Email format at Klick
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{first}{last}@klick.com
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AeroLeads found 2 current-domain work email signals for Paul Li. Compare company email patterns before reaching out.
Profile bio
About Paul Li
Knowledgeable of the audience buying in the programmatic space, experience with Account Management, Ad Operations, DMP executions and Campaign Management in various DSPs. Ability to understand the technical terminology as well as translating it into simple language.
Listed skills include Ad Serving, Online Advertising, Digital Media, Ad Networks, and 22 others.
Current workplace
Paul Li's current company
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8 roles
Paul Li work experience
A career timeline built from the work history available for this profile.
Director, Programmatic Media
Feb 2021 - Jan 2024
Associate Director, Programmatic Media
Dec 2019 - Jan 2021
Associate Director, Programmatic Investment
Oct 2016 - Dec 2019
Manager, Programmatic
- Collaborate with clients directly on DMP strategies and executions
- Provide platform trainings and best practices to junior team members
- Provide weekly insights to clients detailing performance, optimizations, and new opportunities
- Execute campaigns in various DSPs, including creative trafficking, campaign setup, optimizations, pacing, and reporting
Jun 2015 - Oct 2016
Sr. Associate, Campaign Management
- Worked closely with the agency team to develop strategic audience buying plan
- Provided trainings, case studies, best practices, and industrial insights to team members
- Executed all aspects campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
- Worked closely with Marketplace team to develop new business opportunities for the client
Oct 2013 - Jun 2015
Analyst, Audience Campaign Management
- Developed strategic audience buying plan by utilizing various data, technology and media partners
- Executed and optimized RTB campaigns in various DSPs (Invite Media, The Trade Desk, Appnexus, Zap Trader)
- Developed and maintained relationship with new and existing partners (ad network, data, ad verification, brand study, DSP)
- Provided training and tech support to the Audience Campaign Management Team
Jun 2012 - Sep 2013
Ad Ops Specialist
- Trafficked, monitored and optimized campaigns to ensure full delivery and highest performance
- Identified and resolved campaign issues (discrepancy & creative implementations)
- Generated daily P&L report from various ad servers (DFA, Atlas, RMX)
- Provided supports to Advertising Clients, Account Management, Sales and Business Development teams (Q&A, RFPs, inventory forecasting, ad tag implementation, reporting, billing)
- Provided technical trainings to various team members
- Developed excel templates and system to improve company workflow process
Jan 2011 - Jun 2012
1 education record
Paul Li education
-
Baruch College
FAQ
Frequently asked questions about Paul Li
Quick answers generated from the profile data available on this page.
What company does Paul Li work for?
Paul Li works for Klick.
What is Paul Li's role at Klick?
Paul Li is listed as Senior Director, Programmatic Media at Klick.
What is Paul Li's email address?
AeroLeads has found 2 work email signals at @klick.com for Paul Li at Klick.
Where is Paul Li based?
Paul Li is based in New York City Metropolitan Area, United States, United States while working with Klick.
What companies has Paul Li worked for?
Paul Li has worked for Klick, Hearts & Science, Mediavest, Cadreon, and Xaxis.
How can I contact Paul Li?
You can use AeroLeads to view verified contact signals for Paul Li at Klick, including work email, phone, and LinkedIn data when available.
What schools did Paul Li attend?
Paul Li holds Bba, Operation Management from Baruch College.
What skills is Paul Li known for?
Paul Li is listed with skills including Ad Serving, Online Advertising, Digital Media, Ad Networks, Advertising, Doubleclick, Mobile Marketing, and Advertising Operations.
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