Driving Digital Innovation & Sales Growth at Aranda 🔹 Instrumental in revolutionizing Aranda's digital landscape by spearheading all digital marketing and sales efforts for both B2B and B2C segments.🔹 As the architect behind our Digital Transformation Strategy, I strategically implemented and managed comprehensive digital marketing and sales strategies, propelling Aranda into the forefront of the industry.🔹 Achieved unprecedented success, boasting a remarkable increase of over 1000% in e-commerce sales under my leadership. Notable accomplishments include the successful launch of a new e-commerce website and a cutting-edge WhatsApp e-commerce bot, revolutionizing customer engagement and driving sales to new heights.🔹 A key driver in enhancing our B2B capabilities, I developed and executed a strategic CRM strategy, resulting in the seamless rollout of a new CRM system. This initiative empowered our sales team and streamlined customer interactions, fostering long-term relationships and driving business growth.🔹 Continuously driving innovation, I spearheaded the launch of numerous new product offerings online, securing significant sales across both e-commerce and B2B channels. My 'always-on' digital strategy ensured consistent brand visibility and engagement across all Aranda brands, cementing our position as an industry leade

As a Professional Marketing and Sales Consultant specialising in product development, strategy , content development , sponsorship and digital marketing my clients include Amazon Ring, MTN, Vodacom, Telkom ,Sony Mobile, Sony Pictures, Ster Kinekor and a range of Advertsing agencies.

Pricing Negotiation on a quarterly basis with MTN Building and maintaining strategic relationships with key channels and MTN Dealers and franchisees dealers affiliated with MTN to achieve further business goals and market share.Trading terms, SKU's, pricing and promotional activitiesDevelop full MTN Go to market plans for each product and quarter to launch and reach sales objectives as per internal and external KPI and sales forecastsPOSM placement and promotional collateral for each channel.Plan and manage implementation of sales promotional activities to assist with the achievement of sales objectives in co-ordination with Channel managersLiaise with internal departments to ensure that sales objectives are met.Monitor competitor activities by obtaining information on competitors and market trends.Focus on the successful and profitable sales of Strategic ProductsPrepare and maintain accurate forecasts for the channel and all its strategic customers.Establish and strengthen relationships between SSA and customers.Provide accurate information on competitors to facilitate effective decision makingManage an allocated budget successfully.Provide short and medium term forecasts with account plans to achieve activation on forecasted volumesProduct life cycle planning.Review account performance quarterly and implement corrective strategies where needed.Develop and Manage the implementation of strategies and plans to achieve sales objectives and targets.ACHIEVEMENTSSuccessful Launched XZ Premium with Accessories Bundle and XA2 Ultra Speaker BundleIncrease XA2 Ultra device sell out by 200% at MTN in final quarter of 2018 by introducing exclusive MTN Speaker bundled and South African branded leverage marketing campaign

Translate the business strategic objectives into a concise, effective marketing planMake data-driven decisions to move the team and product forward and hit the business’s strategic goals• Develop the strategy for pricing, messaging, promotion, POSM and selling of the products• Ideation, planning, budgeting, production and implementation of all ATL and BTL activities• Localising global market strategy• Analyse market trends and recommend changes to the marketing and business development strategies based on analysis and feedback• Manage advertising strategy (including ad monitoring, placement, and ROI analysis)• Monitor competitor activity and when required, conduct competitive research and assist the sales team to use this information to drive sales• Evaluate market reactions to promotions, activities etc. and industry trends to ensure the timely adjustment of marketing strategies to meet a changing market and competitive conditions.• Complete control of central budget and supervision of product marketing spending in all accounts• Quarterly presentations on marketing and channel strategy to Vice President of Sony Mobile MEA• Speak and present both internally and externally to promote the story of our products• Oversee all brand marketing and corporate marketing communications• Drive the E-Commerce business • Manage Social Media Campaigns • Manage and oversee customer loyalty programme, Xperia Lounge• Propose, manage and analyse sales promotions• Manage co-marketing efforts with business partners• Research price bands within telecommunications • Supervise the product marketing spending in all accounts (Vodacom. MTN, Cell C, Telkom) • Collaborate with product managers and marketing team to build sales promotions and product communication• Support Key Account Managers

Duties • Conceptualization and Implementation of Brand, Content, Retail and Sponsorship Plans• Identifying and securing sponsorship and marketing high value barter deal agreements between brands / companies• Implementation and management of planned Sponsorship events• Development of quarterly marketing plans aligned to marketing strategy• Management of above and below the line advertising campaigns• Consultant on Sales Strategy• Key Marketing Contact for Distribution network• Development of a full service marketing plans• Sponsorship/ promotional brand custodian• Strategic Alignment/ brand negotiations and implementation of integrated plans• Development of a companies outsourced, sales staff solution• Development of sales incentives aligned to KPI’s• Marketing Strategy Consultant and budget alignment• Tracking and implementing brand research findings• Managing all aspects of Xperia Lounge, including operator deals, brand promotions and content acquisitionAchievements Included:• Successful Launch of Z2, Z3 and Z5 Flagship Devices• Introduction and Successful Management of Xperia Mashlab on 5FM• Launch and Management of Xperia Wow Incentive Platform.• Sponsorship and Management of 3 Sony Mobile Parlotones Sponsored Tours• Interim Marketing Manager of Sony Mobile for Launch of Z5 and the Spectre Campaign• Achieved double digit growth with Sony Mobile team from 2013 to 2015• Autopage Incentive trip with Autopage. Autopage increase sales to 15%• MTN retail management including growth of store in store and plinths by over 200%• Most successful operator Xperia Lounge offer , Simfy Music offer had over 20% redemption ( over 10% higher than average)

As Account Director and Business Development Strategist at Penquin, a Full Service creative and activation agency. I was responsible for the Account management of Sony Mobile, STANLIB and DGB. I also responsible for New Business Development in all 3 accounts, specifically on the Digital Marketing and Retail Stores. Responsibility Included:• Managing the full spectrum of Agency Responsibility across the Sony Mobile account, including Studio production , procurement and media placements for Hero Deals• Launching and Developing Sony Flagship Retail outlet sand Vodacom World and MTN Morningside including Project Management throughout the process • Launching the Xperia Z Smartphone in South Africa. Including TVC, Radio , Print, and Outdoor Media • New Business Development Strategy for existing and new clients • Managing existing ICE incentive Package and developing new business requirements for New Incentive platform • Procurement of key retail tools for Sony Mobile Flagships stores • Management of STANLIB VIP events , including Roadshows and Quorum VIP events• Managing and executing requests from SMC client regarding Vodacom and MTN stores, ensuring branding is applied as and when required and that connectivity and security device issues are addressed in timeous fashion. • Compiling designs, presentations and cost estimates on operator days and store events, exhibitions and road shows Achievements Included:• Successfully launch Xperia Z in South Africa and at the same time launched 2 flagship Sony Mobile stores• Sony mobile Template for Stores to be used as framework for additional stores in South Africa• Successfully Managed STANLIB events and negotiate retainer contract based on these specifications and scope

As General Manager Digital Marketing at UCit and Newlink , Ucit Sport and Live is a corporate sports and live events hospitality specialising in offsite and suite hospitality for all major sports and live events in South Africa. Newlink is a Business to Business Microsoft training company. At these two companies I am responsible for managing accounts teams, creating new business and developing new digital strategies and marketing plans for each of the companies within the GroupResponsibilities Included:• Setting up communication marketing campaigns to generate leads• Set up and manage UCit and Newlink email marketing • Set up and Manage Google analytics and provide reporting across all sites• Set up Bulk email marketing platform for distribution• Manage Bulk email server and integration with new software• Creative Development of email marketing• Website Project management and strategic development with partners of both Newlink and UCit• Copy writing and editing for all digital campaigns• Management of Account and Project Management teams for email marketing• Development of new database strategy • Project Management database platform , moving from existing excel platform to integrated sql database• Development of Sponsorship opportunities for Ucit Sport and Live events• Internal company brief taking; detailing and justifying the integrated communications strategy• Proposal writing for Sponsorship and Event • Direct management of account support team• Networking and client development • Managing day to day ad words account , including budgets and forecasting for events• Direct management of account team; including Administrators Database Managers, developers and also of creative teams

• Setting up communication marketing campaigns to generate leads• Set up and manage Vibrant media Monthly email marketing newsletter• Set up and Manage Google analytics and provide reporting across all sites• Management of Account and Project Management teams• Development of new database strategy for 2009/2010• Project Management of existing database platform , moving from existing Java based platform to integrated php my sql database• Development of Sponsorship opportunities for Front Foot events• Client brief taking and proposal writing; detailing and justifying the integrated communications strategy• Direct management of account support team• Networking and client development • Managing day to day ad words account , including budgets and forecasting for events• Direct management of account team; including Administrators, Executives and Database Managers, developers and also of creative teams• Involvement in client seminars, conferences and occasional event managementAchievements Included:• Increase attendance at events and workshops by over 50% through ad words campaigns and development and email marketing to new databases • Developed and Signed of new Business Requirement Specification for new Database platform • Introduction of monthly newsletters• Set up Digital Marketing Strategy for 2010

Marketing Lecturer for Year 3 Marketing students at Sandton Campus

As Digital Account and Project Manager for Bright Blue day Digital a intergrated and digital marketing specialist agency I was responsible for the client services management and for the project management of digital marketing projects for blue chip organisations. At this company I was responsible for account management, digital strategy and on-going business relationship development.

As an Regional Director for Activitymix, an Sports Events Company, I am responsible for the management of the entire London based region for the company, including sales, marketing and event management of the London Corporate sports decathlon. Furthermore, I have also played an integral role in the management of direct and online marketing campaign for Head office and its other three regions.Responsibilities Include:• Event Management of all London Corporate Decathlon• Develop Marketing Strategies for London • Schedule Marketing and Sales activities for London• Design and Development of Corporate Decathlon Packages • Sales of Decathlon Packages • Development of Online Events Management System• Development and implementation of Marketing and Sales Budget• Development, design and management of London databases• Networking and Pipeline Development

I was instrumental in turning a two man direct marketing company into a full services digital marketing and events agency. I managed and introduced a number of international companies including Proctor and Gamble, IBM, Daimler and Kimberley Clark.Responsibilities Included:• Client brief taking and proposal writing; detailing and justifying the integrated communications strategy• Creative/copy brief writing, presentation to in-house designers/copywriters and direct management of thereafter; ensuring that each work in unison• Direct management of account teams• Presentation of proposal and design work to key project stakeholders • Management and co-ordination of suppliers i.e. list brokers, printers and mailing houses• Financial management; budget preparation and full campaign reconciliation• Post campaign analysis• Client brief taking and subsequent development of proposal and creative concept work/themes• Creative brief writing and management of creative teams to ensure that the brief was fully adhered • Regular liaison with clients in respective to ensure resonance with existing local campaigns/promotions at that time• Translation of material, co-ordinating launch dates, ensuring that (the call to action was managed and responses directed to the appropriate individual/teams• Management of suppliers, including printers, list brokers, mailing houses and translation agencies• Financial management; budget preparation and full campaign reconciliation• Account Management including full monthly reporting of participant activity, monetary reconciliation and an overview as to the campaign’s success• Client brief taking, proposal writing and presentation of subsequent creative themes • Management of B2B marketing communication on behalf of Clients• Direct management of account team; including Administrators, Executives and Database