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A seasoned brand builder and marketing leader with a rare blend of agency and client side experience. My strengths are a combination of big map thinking, creativity, and analytical ability, which I’ve used to help brands solve business problems, accelerate growth and uncover new ways to connect with people. Entrepreneurial and curious by nature, I like to challenge the expected and I’m passionate about unlocking big ideas that make a dent in culture.Over the course of my career, I’ve been fortunate enough to work on some of the most iconic brands in the world on a global stage, multiple Super bowl and Olympics campaigns, and a host of award-winning and innovative work.Key Skills: 🔶 Brand Strategy & Positioning🔶 Integrated Campaigns🔶 Consumer Research and Insights🔶 Global Marketing🔶 Sports Marketing🔶 Digital and Social Media🔶 Advertising and Promotions🔶 Team Leadership🔶 Partnership and Agency Management🔶 Business StrategyMy marketing philosophy: “I skate to where the puck is going to be, not where it has been” – Wayne Gretzky
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Executive Strategy DirectorAnomaly Feb 2023 - PresentNew York, Ny, UsBrands: Stella Artois Global, Corona, Michelob Ultra, Budweiser, Bud Light, NUTRL, Mill Street
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Group Strategy DirectorAnomaly 2017 - Feb 2023New York, Ny, UsBrands: Budweiser, Bud Light, Stella Artois, Corona, Michelob Ultra, Mill Street, Sport Chek, Bombardier Recreational Products (BRP), Welch's, Amazon Prime Video (APV)
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Senior Director Of StrategyAnomaly 2013 - 2017New York, Ny, UsBrands: Budweiser, Bud Light, Shock Top, Hershey's
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Co-FounderStyleowner, Inc. 2012 - 2013New York, Ny, UsStyleOwner is a social selling platform that enables anyone to open their own online store for free and sell brand name products to friends and family through social networks. As an original founder and Board Director, I was instrumental in conceiving the idea, developing the business model and creating plans and pitches to secure capital. In my role at StyleOwner, I was responsible for driving customer acquisition and led the company’s marketing planning and execution including communication, advertising, social media, and strateigic partnerships. -
Director, Digital MarketingMolson Coors 2010 - 2012Chicago, Illinois, UsDeveloped the vision and digital strategy for mobile, social media and loyalty marketing crossing paid, earned and owned media for the MolsonCoors portfolio including Coors Light, Molson Canadian, Miller, Rickard’s and Heineken. Led planning and implementation of digital initiatives managing a team of 5, working with specialized digital agencies and collaborating with key internal stakeholders. Championed digital innovation with the executive team and across the organization, elevating the company’s overall digital acumen and industry profile. -
Senior Brand Manager, Rickard'SMolson Coors 2008 - 2010Chicago, Illinois, UsRepositioned Rickard’s as a brand family through product innovation by launching three new variants (Rickard’s White, Dark and Blonde) and organizing the brand around flavour and food parings - a product truth and white space within the category. Led a multi-media campaign for Rickard’s including TV, online, social media, print and on-premise activity leading to double-digit volume growth for the brand for 2 consecutive years.
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Senior Brand Manager, Molson CanadianMolson Coors 2007 - 2008Chicago, Illinois, UsLed the turnaround of Molson Canadian by organizing all marketing communication and activities around a new brand idea that brought the brand back to its roots while bringing consumers across demographic groups back to the franchise. Delivered breakthrough thematic advertising and promotions including early adoption of mobile and Facebook marketing programs that garnered recognition in Strategy Magazine and led to 10% volume improvement year over year.
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Brand Manager, Molson CanadianMolson Coors 2005 - 2007Chicago, Illinois, Us
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Assistant Brand Manager, Molson Canadian Light And Cold ShotsMolson Coors 2004 - 2005Chicago, Illinois, Us
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Assistant Brand ManagerGeneral Mills 2003 - 2004Minneapolis, Minnesota, Us -
Consumer Insights ManagerBat Canada 2001 - 2003
Paul Lipson Skills
Paul Lipson Education Details
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Schulich School Of Business - York UniversityMarketing -
York UniversityPsychology
Frequently Asked Questions about Paul Lipson
What company does Paul Lipson work for?
Paul Lipson works for Anomaly
What is Paul Lipson's role at the current company?
Paul Lipson's current role is Executive Strategy Director | Brand Builder | MBA.
What is Paul Lipson's email address?
Paul Lipson's email address is pa****@****son.com
What is Paul Lipson's direct phone number?
Paul Lipson's direct phone number is +141667*****
What schools did Paul Lipson attend?
Paul Lipson attended Schulich School Of Business - York University, York University.
What skills is Paul Lipson known for?
Paul Lipson has skills like Digital Marketing, Brand Management, Mobile Marketing, Social Media Marketing, Customer Insight, Integrated Marketing, Advertising, Strategy, Marketing, Brand Architecture, Crm, Brand Development.
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