Paul Liu

Paul Liu Email and Phone Number

Senior Director of Global Corporate Strategy @ McDonald's
Chicago, IL, US
Paul Liu's Location
Chicago, Illinois, United States, United States
Paul Liu's Contact Details
About Paul Liu

Resourceful, innovative and critical thinker and executer with diverse experience in strategy, analytics, marketing , design, and enterprise transformationSpecialties: Corporate Strategy, Growth Strategy, Innovation, Executive Communication, Business Integration, Enterprise Transformation, Advanced Analytics, Design Thinking, Branding, Product Communication

Paul Liu's Current Company Details
McDonald's

Mcdonald'S

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Senior Director of Global Corporate Strategy
Chicago, IL, US
Website:
mcdonalds.com
Employees:
368857
Paul Liu Work Experience Details
  • Mcdonald'S
    Senior Director Of Global Corporate Strategy
    Mcdonald'S
    Chicago, Il, Us
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  • Mcdonald'S
    Senior Director Of Corporate Strategy
    Mcdonald'S Aug 2023 - Present
    Chicago, Illinois, Us
    Leading McDonald’s global senior leadership team’s special projects and enterprise-wide strategic initiatives. Examples include:- New ventures and growth strategy: defining the next phase of growth for CosMc’s brand - Revenue Growth Management- Personalized digital offers- Enterprise strategy planning for Board of Directors- Org. effectiveness strategy - Consumer tech. strategy and funding model design
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  • Abbott
    Director Of Strategy
    Abbott Jan 2022 - Aug 2023
    Abbott Park, Illinois, Us
    Head of strategy for Abbott's nutrition business ($8B in sales) leading strategic planning and strategic initiatives. Chief of staff to Executive Vice President (head of nutrition). Recent projects include: - Portfolio strategy on Abbott Nutrition China: assessed market potential, our right to win and areas to optimize to better position Abbott for profitable growth - Lead the planning and execution of Abbott Nutrition's exit from China Pediatric Nutrition market, achieving all financial, commercial and people objectives - Growth strategy for China cross-boarder eCommerce business - Global markets’ pricing and elasticity study - Emerging and new market entry attractiveness assessment
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  • Mckinsey & Company
    Engagement Manager
    Mckinsey & Company Aug 2020 - Jan 2022
    Us
    Lead engagement teams solving complex, challenging problems in consumer, retail, industrials, automotive, banking, and technology industries.Focus on growth, strategy, innovation, commercial capability excellence, enterprise transformation, marketing & sales, and design thinking.
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  • Mckinsey & Company
    Associate
    Mckinsey & Company Aug 2018 - Aug 2020
    Us
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  • Mckinsey & Company
    Summer Associate
    Mckinsey & Company Jun 2017 - Aug 2017
    Us
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  • Cummins Inc.
    Senior Analyst, Corporate Strategy
    Cummins Inc. Apr 2016 - Aug 2016
    Columbus, Indiana, Us
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  • Cummins Inc.
    Senior Specialist, Executive Communications To The Ceo, Cfo And Coo
    Cummins Inc. Apr 2014 - Aug 2016
    Columbus, Indiana, Us
    Cummins is a Fortune 200 company with four complementary business units that design, manufacture, distribute, market and service diesel and natural gas engines and related technologies. As a senior specialist in the executive communications team, I support the company's CEO, COO and CFO to develop and communicate Cummins' business strategy, organizational change and financial updates to engage internal and external stakeholders and drive innovation.I uncover business insights through qualitative and quantitative research, data analysis and visual storytelling to build Cummins' brand recognition in investor, employee and public media communities.
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  • Cummins Inc.
    Marketing Associate
    Cummins Inc. Mar 2013 - Apr 2014
    Columbus, Indiana, Us
    During my international assignment in Cummins China HQ, I supported a global team to launch a heavy-duty engine product in the China market that increased the company's regional market share by 70% in one year. I also launched two social media channels for Cummins China to connect with customers, employees and business partners.
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  • Cummins Inc.
    Corporate Communications Specialist
    Cummins Inc. Jun 2012 - Mar 2013
    Columbus, Indiana, Us
    As a general specialist in Corporate Communications, I focused on using strategic communication frameworks and creative messaging to change how people perceive the Cummins brand, improve how people collaborate and enhance how customers work with us. I developed Cummins' global presentation guidelines to streamline the company's international branding and communications. I also used Lean Six Sigma tools to redesign Cummins' global communication coordination process and Global Reduction In Force communication process. In addition, I counseled cross-functional partners including Cummins' Health Care Group, Power Generation Business, Electronics Business, China Engine Business, Finance and Investor Relations on internal and external communications.I have built skills and expertise in branding, product marketing, internal communications and lean six sigma process design.
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  • Ddb
    Strategic Planning
    Ddb Jan 2011 - Aug 2011
    New York, Ny, Us
    With a delightful scoop of Breyers (Ice Cream), an soft roll of Quilted Northern and Angel Soft (Bath Tissue), a liberal drop of ExxonMobil (Energy) and a bit taste of Merck (Pharmaceutical), I explored the strategy side of brand building process in diverse industries and developed skills in consumer research, competitive analysis, trend research, creative briefing and focus group interviews that helped bring insightful numbers, charts and conversations back to life.
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  • Hilton
    Brand Management/Marketing
    Hilton Jul 2010 - Aug 2010
    Mclean, Va, Us
    During my Conrad internship, I created unique, engaging communications across traditional and emerging media platforms to promote Hilton’s premium hotel brand to today’s sophisticated travelers. My primary responsibilities include: managing Conrad’s brand standard for all creative execution, coordinating marketing events partnering with Indianapolis Colts and Indy500, creating advertisements, newsletters, brochures, posters, digital banners and other marketing materials to invite customers to experience Conrad Indianapolis.
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  • J. Walter Thompson Worldwide
    Media Strategy At Jwt Action
    J. Walter Thompson Worldwide May 2010 - Jul 2010
    New York, Ny, Us
    At JWT Action, a fully-integrated shopper marketing agency under JWT, I played an integral role on the ITT Technical Institute and Firestone teams working closely with senior planners and account managers on the media side of advertising: competitive analysis, marketing channel research and development, media trafficking, budget allocation, consumer behavior and new market research.
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  • Wabash College
    Student Career Advisor, Marketing Communications Intern, Admissions Marketing Intern
    Wabash College Jan 2009 - May 2010
    Crawfordsville, In, Us
    Peer Advisor, Career Services (2009-2012):I developed marketing programs and designed communication materials to engage students with career development office. Some of my accomplishments included: a weekly career newsletter "Ur'Nal Review," "Dress for Success" workshop and Chicago and Indianapolis networking events. I also coached students and alumni on building resumes and cover letters.Marketing Communications Intern, Public Affairs Office (Summer 2011):I led a team of two interns to develop the Student’s Life section for the college’s new website. My responsibilities included best practices research, layout design, photography, content creation, project management and focus group interview.Marketing Assistant, Wabash Art Department (2009):I designed artist Douglas Calisch's portfolio book "Lost and Found, Again". In addition, I also developed marketing and sales plan for promoting and selling the art work online. Marketing Intern, Admissions Office (2008-2011):I designed Wabash College's international students brochure for the 2009 Liberal Arts College Summit. I also organized reception events in China and managed the colleges's social media marketing channels in Asian countries
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  • Marketing Immersion Program
    Team Leader
    Marketing Immersion Program Mar 2009 - Mar 2009
    I participated in a week-long Marketing bootcamp and learned entry-level marketing concepts and principles through case studies, lectures and corporate visits. I led a 5-member team to conduct research and analysis and developed market-entry strategies for a local jewelry store.

Paul Liu Skills

Social Media Marketing Advertising Marketing Social Media Leadership Graphic Design Strategic Communications Public Speaking Strategic Planning Brand Management Marketing Strategy Powerpoint Strategy Photoshop Corporate Communications Marketing Communications Competitive Analysis Indesign Social Networking Keynote Microsoft Excel Fundraising Analytics Research Management Analysis Microsoft Word Consumer Insights Trend Analysis Integrated Marketing Brand Development Digital Strategy Communications Planning Dreamweaver Regression Analysis Newsletters Photography Facebook Blogging Customer Insight Digital Marketing Brand Planning Adobe Creative Suite Stata Statistics Digital Communication Consumer Products Pharmacueticals Public Relations Market Research

Paul Liu Education Details

  • The Tuck School Of Business At Dartmouth
    The Tuck School Of Business At Dartmouth
    Master Of Business Administration (Mba)
  • Wabash College
    Wabash College
    Art (Double Major)
  • New York Arts Program (Nyap)
    New York Arts Program (Nyap)
    Communication And Media Studies

Frequently Asked Questions about Paul Liu

What company does Paul Liu work for?

Paul Liu works for Mcdonald's

What is Paul Liu's role at the current company?

Paul Liu's current role is Senior Director of Global Corporate Strategy.

What is Paul Liu's email address?

Paul Liu's email address is pa****@****sey.com

What is Paul Liu's direct phone number?

Paul Liu's direct phone number is +181237*****

What schools did Paul Liu attend?

Paul Liu attended The Tuck School Of Business At Dartmouth, Wabash College, New York Arts Program (Nyap).

What are some of Paul Liu's interests?

Paul Liu has interest in Social Services, Children, Business Management, Consulting, Marketing, Education, Strategic Planning, Communications, Media.

What skills is Paul Liu known for?

Paul Liu has skills like Social Media Marketing, Advertising, Marketing, Social Media, Leadership, Graphic Design, Strategic Communications, Public Speaking, Strategic Planning, Brand Management, Marketing Strategy, Powerpoint.

Who are Paul Liu's colleagues?

Paul Liu's colleagues are Jonathan Angelus, Tiago Silva, Abdou Alkhlou, Fausto Armando Aragón Garay, Andrew Worthley, Miranda Squires, Ranya Ranya.

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