Paul Liu Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Leading McDonald’s global senior leadership team’s special projects and enterprise-wide strategic initiatives. Examples include:- New ventures and growth strategy: defining the next phase of growth for CosMc’s brand - Revenue Growth Management- Personalized digital offers- Enterprise strategy planning for Board of Directors- Org. effectiveness strategy - Consumer tech. strategy and funding model design

Abbott Park, Illinois, Us

Head of strategy for Abbott's nutrition business ($8B in sales) leading strategic planning and strategic initiatives. Chief of staff to Executive Vice President (head of nutrition). Recent projects include: - Portfolio strategy on Abbott Nutrition China: assessed market potential, our right to win and areas to optimize to better position Abbott for profitable growth - Lead the planning and execution of Abbott Nutrition's exit from China Pediatric Nutrition market, achieving all financial, commercial and people objectives - Growth strategy for China cross-boarder eCommerce business - Global markets’ pricing and elasticity study - Emerging and new market entry attractiveness assessment

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Lead engagement teams solving complex, challenging problems in consumer, retail, industrials, automotive, banking, and technology industries.Focus on growth, strategy, innovation, commercial capability excellence, enterprise transformation, marketing & sales, and design thinking.

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Columbus, Indiana, Us

Columbus, Indiana, Us

Cummins is a Fortune 200 company with four complementary business units that design, manufacture, distribute, market and service diesel and natural gas engines and related technologies. As a senior specialist in the executive communications team, I support the company's CEO, COO and CFO to develop and communicate Cummins' business strategy, organizational change and financial updates to engage internal and external stakeholders and drive innovation.I uncover business insights through qualitative and quantitative research, data analysis and visual storytelling to build Cummins' brand recognition in investor, employee and public media communities.

Columbus, Indiana, Us

During my international assignment in Cummins China HQ, I supported a global team to launch a heavy-duty engine product in the China market that increased the company's regional market share by 70% in one year. I also launched two social media channels for Cummins China to connect with customers, employees and business partners.

Columbus, Indiana, Us

As a general specialist in Corporate Communications, I focused on using strategic communication frameworks and creative messaging to change how people perceive the Cummins brand, improve how people collaborate and enhance how customers work with us. I developed Cummins' global presentation guidelines to streamline the company's international branding and communications. I also used Lean Six Sigma tools to redesign Cummins' global communication coordination process and Global Reduction In Force communication process. In addition, I counseled cross-functional partners including Cummins' Health Care Group, Power Generation Business, Electronics Business, China Engine Business, Finance and Investor Relations on internal and external communications.I have built skills and expertise in branding, product marketing, internal communications and lean six sigma process design.

New York, Ny, Us

With a delightful scoop of Breyers (Ice Cream), an soft roll of Quilted Northern and Angel Soft (Bath Tissue), a liberal drop of ExxonMobil (Energy) and a bit taste of Merck (Pharmaceutical), I explored the strategy side of brand building process in diverse industries and developed skills in consumer research, competitive analysis, trend research, creative briefing and focus group interviews that helped bring insightful numbers, charts and conversations back to life.

Mclean, Va, Us

During my Conrad internship, I created unique, engaging communications across traditional and emerging media platforms to promote Hilton’s premium hotel brand to today’s sophisticated travelers. My primary responsibilities include: managing Conrad’s brand standard for all creative execution, coordinating marketing events partnering with Indianapolis Colts and Indy500, creating advertisements, newsletters, brochures, posters, digital banners and other marketing materials to invite customers to experience Conrad Indianapolis.

New York, Ny, Us

At JWT Action, a fully-integrated shopper marketing agency under JWT, I played an integral role on the ITT Technical Institute and Firestone teams working closely with senior planners and account managers on the media side of advertising: competitive analysis, marketing channel research and development, media trafficking, budget allocation, consumer behavior and new market research.

Crawfordsville, In, Us

Peer Advisor, Career Services (2009-2012):I developed marketing programs and designed communication materials to engage students with career development office. Some of my accomplishments included: a weekly career newsletter "Ur'Nal Review," "Dress for Success" workshop and Chicago and Indianapolis networking events. I also coached students and alumni on building resumes and cover letters.Marketing Communications Intern, Public Affairs Office (Summer 2011):I led a team of two interns to develop the Student’s Life section for the college’s new website. My responsibilities included best practices research, layout design, photography, content creation, project management and focus group interview.Marketing Assistant, Wabash Art Department (2009):I designed artist Douglas Calisch's portfolio book "Lost and Found, Again". In addition, I also developed marketing and sales plan for promoting and selling the art work online. Marketing Intern, Admissions Office (2008-2011):I designed Wabash College's international students brochure for the 2009 Liberal Arts College Summit. I also organized reception events in China and managed the colleges's social media marketing channels in Asian countries

I participated in a week-long Marketing bootcamp and learned entry-level marketing concepts and principles through case studies, lectures and corporate visits. I led a 5-member team to conduct research and analysis and developed market-entry strategies for a local jewelry store.

Master Of Business Administration (Mba)

B.A., Economics, Art (Double Major)

Off Campus Study-Spring 2011, Communication And Media Studies