Partnering with our amazing sales representative teams in using business to create positive change and beautiful spaces.

Responsible for leading and managing the board of directors for a 575+ member socially inclusive tennis non-profit organization in San Francisco. Founded in 1980, the Gay & Lesbian Tennis Federation is a 575+ member tennis club with members throughout the San Francisco Bay Area. The club host events for players of all levels, from novice to teaching pros - including the United States Gay Open yearly.

Worked as a consultant under the founders, to implement marketing operations, lead strategy to scale their reach, sales, and generate PR. Specializing in brand management & strategy, U|X, social media & community engagement, go-to-market strategy, product launch, e-commerce, lifecycle marketing, corporate social & environmental responsibility, editorial calendar, creative content, PR and multi-channel strategies.

Responsible for bringing business unit to market, as head of retail for division, championed development of in-store activations, KPI dashboard, team member development and experiential programming to support brand experience and sales. Led strategy and execution of all marketing, operations and programs that supported branding, lifecycle growth and sales for all products introduced into channel. Implemented retail marketing matrix for all product launches, product pushes, social engagement and omni-channel strategies. Worked in tandem with field sales, visual and operations team to create, develop and execute best in class field marketing, education and sales programs within retail channels and partners. Managed global fixture plan for Patagonia Provisions product category within retail channels, including design, branding and global roll-out. Worked and managed outside agencies to create PR and creative to engage audiences, based on briefs, written in collaboration with the product teams.

Managed all aspects of daily business operations, staffing and marketing for various locations, including high volume Flagship. Achieved consistent 6% year-over-year growth in EBITDA, through optimizing budgets, staff training, focus on community marketing and creating financial planning tools to maximize margins. Awarded for having top tier retention and promotion rates by managing and promoting a culture of coaching and continuous team development. Opened organizations first ‘shop in shop’ concept store for CBTL capsule machines and served as a certified Tea Ambassador for brand.

Managed and opened retail outlets within the Los Angeles region, during the organization’s expansion onto the West Coast including a flagship location. Lowered shrinkage by 3% within high traffic locations through strategic merchandising and customer-focused management of team. Exceeded budgeted goals consistently by mentoring and minimizing turnover of teams, visual merchandising, planning and executing seasonal strategies.

(Windle, Inc. distributor of Bumble and Bumble for the U.K.)Worked as a Field Marketing and Sales Representative to increase sales and maintain strong relationships with key store accounts; including Selfridges, Fenwick, and Harrods. Handled in-store positioning, placement and staff education at accounts.

Managed and opened retail outlets within the Los Angeles region, during the organization’s expansion onto the West Coast including a flagship location. Lowered shrinkage by 3% within high traffic locations through strategic merchandising and customer-focused management of team. Exceeded budgeted goals consistently by mentoring and minimizing turnover of teams, visual merchandising, planning and executing seasonal strategies.

Worked as a Visual Merchandiser for various locations within the Los Angeles region at GAP Inc., including 2 of the highest volume stores in market. Ensured brand standards and maximized business opportunities through product, marketing and visuals.