Brand Strategy, place making, bid communications for Euston District masterplan for CWG PAD team.

Place Making and Destination Branding

We are a multi-discipline creative communications agency in London & New York.We influence those that matter most. We design brands and create experiences for influencers targeting the pivotal few who have a disproportionate influence on the many.

Supporting the MD and delivering the creative offer for a 360º branding agency specialising in translating brands into tangible digital, retail and print experiences that really connect with audiences. Delivering integrated digital and print based solutions, building brand awareness, driving sales through specific offers & promotions. Clients Services, Project Management, Creative Direction, Art Direction of photo shoots and print management. Work scheduling a team of designers. Overseeing the development and delivery of the studios creative work, conducting new business and pitch presentations. Clients: • Pernod Richard – Absolut, Chivas, Havana, Jameson, Malibu, Olmeca, Perrier-Jouët • Illva Saronno – Tia Maria & Disaronno• Mitchells & Butler – Vintage Inns, Ember Inns, Nicholson’s Pubs• Searcys Champagne Bars• West Brewery• Tots Too• Twinings

Delivering the creative offer within the London studio of a South African branding agency. Day-to-day project management and hands on creative delivery for all projects. Client: • Investec the Specialist Private Bank – Developing sub brands, supporting graphic language for divisions within the bank including literature systems, credit cards. Developing composite logos for major branded sports sponsorship programs and event collateral.

Siegel & Gale, Bluemoon Branding, The Team, Creative Leap, Collectiva

Supporting the MD in delivering the creative offer for a full service agency delivering digital and print based solutions. Work planning and overseeing the development of all creative work. Conducting presentations and workshops to facilitate the creative process and new business opportunities.Marriott International & Marriott UK and Ireland – European lead agency, delivering and implementing the new brand voice in the region. ATL & BTL through to digital rich media campaigns and on site hotel collateral. Clients:• Marriott Hotel & Country Clubs – Twelve brand identity crests for UK and Ireland• JW Marriott Residences – New brand voice and visual identity including guidelines• Energy Financing Team – Annual Report for energy trading and investment group• Regus - Create a new brand for their retail product, Regus Instant.http://www.latitudeagency.com

The day-to-day management and creative delivery of a design and web development studio. Duties including managing the business, sales, new business and delivering creative solutions for digital and print based communications.https://line.industriesClients:• Assured Food Standards (Red Tractor), Mulberry, The Law Society, Engineering and Technology Board, Scenta, Penguin Books, Pan Macmillan, Wink Creative, The Work Room, Totality UK, Contentment Worldwide, Hotspur and Argyle.

Oyster Partners (now DigitasLBi ) – Art Director within the brand strategy teamResponsibility for development of Oyster partners brand strategy capability and core ideology. Conducting seminars and workshops to facilitate brand alignment, brand expression and experience within the digital environment. Managing a team of designers and web developers, conducting 360 reviews and mentoring. Delivery: Digital strategies and solutions for Savills, Clifford Chance, Orange, Go Fly, Rothshilds.com, LMS (Orcado) Waitrose, NEP (this is…), Entrust wireless (Resound), RBS – Quista - Portal, Job Partners, Sony AnyCast, and Vodafone Live.

Responsibility for leading the development of Precedent creative capability. Conducting seminars and workshops to facilitate the design process. Oversee the development of creative work for all clients, working with a range of design, content, production and technical resources to deliver compelling interactive solutions. Clients:• Atlantic Telecom/first:telecom – Brand identity and integration merger. Developing pan European brand positioning in the SME/SoHo broadband telecommunications market. • English tourism council – web site delivering tourist facts and figures to opinion formers.• One2One – Digital brand management tool to facilitate cross agency best practice.• Mondex – Corporate website to reflect brand personality and product offer.• RBS and Natwest financial markets – site merger.• MTV Undiscovered – Pan European chart, Mp3 site for undiscovered artists.• Transport for London – Corporate website to develop brand personality for Tube.com.• Easy2Trade – On line derivatives trading website.

At Lloyd Northover I was involved in developing strategic design on major branding project, complex implementation and signage programmes. Working on a number of the biggest corporate identity and communications projects worldwide. Responsibility for development of Lloyd Northover’s creative capability, conducting seminars, workshops and presentations to senior management to facilitate the design process. Overseeing the development of creative work for my team’s, clients and managing workflow for the studio. Clients:• Railtrack – Raise the profile of Railtrack, to place it ‘at the heart of the railway’. Major stations, Regeneration program, Major station brands, Wayfinding new typeface, pictograms.• BNFL – Development of new corporate brand, positioning and brand management tools• Partek – New visual identity and brand architecture, to signal appropriate links between Partek, its subsidiaries and product brands. One of Finland’s largest industrial groups in the 90’s with operations in more than 20 countries. Won the Design Effectiveness Award.• Air Macau – Visual identity including aircraft livery, interiors, corporate and in-flight collateral, identity management systems.• MTR Corporation Hong Kong – Strategy reports, Signage & Wayfinding systems, evaluation and documentation and implementation. Workings with project Architects.• KCRC Corporation Hong Kong – Signage & Wayfinding systems, strategy reports evaluation and documentation and implementation.• Viterra – Introduction of new name, brand, implementation and brand management tools, for Germany’s largest facilities management company.• Allied Irish Bank – Introduce a new system identity and management programme that retained the key identity elements while reflecting the decentralised culture of the Group.• PA Consulting – Creation of global literature system and graphic language.• Ordnance Survey – New brand identity and management tools, redesign of OS Map covers.

Responsibility for design and implementation of the Cable & Wireless identity globally. Designing and project managing., conducting workshops to facilitate the design process. Managing a team of implementation designers and production team. • Cable and Wireless – Designed managed and implemented the new visual identity globally. • Annual reports & accounts and Environmental reports for BP, Thorn EMI, Lucas, Cable & Wireless and BBA

• BP identity – Responsibility for design and implementation of the BP identity globally. Design and implementation of five volumes of design standards. • Samarec (Saudi Arabian Marketing and Refining Company). Brand Identity, implementation. Design and art direction across Saudi Arabia for Samarec corporate brochure.

Aer Lingus business class offer (Premier). Implementing a new brand identity, interiors, corporate and in-flight collateral, check-in print items, ticketing and office signage including identity manual management systems. • Interbank – Turkish corporate bank identity, signage• Çucarova Group – Turkish holding company identity• Borusan Holding – Turkish engineering company identity and manual • British Airways Holidays – Brand identity for BA’s Holiday offer and sub-brands