Provided consulting services in law firm marketing, communications, and business development, including strategic planning, team leadership and management, branding, pitches and proposals, market research, PR and media relations, social media, directory and award submissions, and thought leadership.

Directed the marketing and communications functions, managing a team of four in-house professionals—including a marketing manager, a marketing technology manager, and two graphic designers—and numerous vendors, including PR agencies, brand consultants, writers, directories consultants, photographers, videographers, and technology providers for websites and mobile apps. Areas of oversight: branding, media relations, social media, crisis communications, content marketing, conference sponsorships, internal communications including executive communications, websites, directories, advertising, and marketing operations.

Directed the marketing, communications, and business development functions, managing a team of six in-house professionals and numerous vendors. Oversaw the firm's complete brand redesign and helped build its business development function from the ground up.

Oversaw a team of five professionals responsible for marketing, media relations, events, and business development activities. Led major projects, including the redesign of the firm's website, development of a proposal management system, and other strategic initiatives to drive firm growth. Managed the marketing and BD budget.

Negotiated agreements with conference organizers for CLE presentations, managing all aspects of these events, including logistics and speaker introductions. Acted as project manager for the development of an extensive experience database, leading a multidisciplinary team of 30.

Managed a team of five, overseeing PR/media relations, advertising, and internal communications. Developed and executed comprehensive communications strategies, enhancing the firm’s branding and employee engagement. Conducted in-depth interviews with general counsel from the firm’s largest clients.

Managed firmwide communications for Litigation and Employment practices, as well as for the East Coast and Europe. Played a critical role in crisis communications and secured major media placements. Collaboratively produced an internal newsletter and quarterly town hall meetings. Contributed to the firm's strategic positioning and recognition.

Rewrote the firm’s website, including all practice descriptions. Developed marketing brochures and promotional materials that elevated the firm’s profile in key practice areas.

Authored the firm’s annual report, including the CEO’s letter. Developed comprehensive practice area descriptions and pitches, enhancing the firm’s visibility and client engagement.

Reported and wrote articles and edited the “Big Deals” column for The American Lawyer. Demonstrated editorial leadership and contributed to high-profile legal journalism across various ALM publications.