Responsible for Strategic Growth through a strong brand awareness campaign, informed by a comprehensive sales strategy. Focusing on key offerings of Fractional HR, Recruitment, Total Rewards, and Employee Experience. Contributing to client strategic growth, with specialties in employer branding, mission vision and values, employee engagement via advanced invertising.

Working both on the business, and in the business, I am responsible for the Strategic Growth plan for Netgain, as well as many of our clients. Always "starting with why", and looking from the customer's perspective. Prioritizing fun and collaboration, on every project.

Consultant to firms seeking expertise in innovative revenue streams for significant and profitable growth.Developed a Sales Playbook for a strategic growth consultancy, which helped set them up for success and extraordinary growth during the recent pandemic.Successfully rebranded a trade show supplier to an experiential marketing agency and trained the entire account team on Consultative Selling as well as Sales Forecasting. Landed the largest client in their 20-year history in a three-year deal worth over $9Million in billings.Author of digital book Leisureology: A Guide to a New, Better, Work Ethic. Based on the principle that work need not be “work” at all, Paul helps business owners introduce a “leisure ethic” into the workplace that is proven to increase productivity and employee engagement, allowing employees to become great company ambassadors, and drive business results forward.Engaged executives in dialogue to broaden organizational views of the Millennial Workforce – crafting strategies to retain, develop, and recognize Gen Y to Gen Z employees of the future in engaging ways.Delivered motivational speaking engagements and workshops to employee groups of 50–300 at over 30 corporate clients who were looking to engage employees in innovative ways and increase productivity.Created interactive website and newsletters to assist in continuing education and employee development initiatives. Inducted into the Meetings & Incentive Travel Magazine Hall of Fame as Industry Innovator in 2011, for groundbreaking ideas described as “ahead of their time” -including recognizing the importance of defining measurable corporate event business objectives upfront to calculate ROE (return on events) before it was a thing, and funding travel incentives from a cost of sales approach to achieve significant and measurable results.

Advisor to Founders of undergraduate student startup ventures or not-for-profit ideas in the Enterprise Co-op program and Venture Creation course. Through weekly 1-1 call sessions, facilitate and coach students' learning processes around their problem space analysis, business model canvas iterations, user testing, digital media and marketing channels, revenue models, and startup pitch presentations. Provide key resources and ecosystem network contacts to support building students’ entrepreneurial mindset. And loving every minute of it.

There once was a majestic brand that had made the villagers in the kingdom happy for many years. But strangers from afar brought in newer, shinier brands that distracted the people. The brand was sad. How could they remind people of the gem they were? Should they redefine their portfolio strategy or build innovative new products? Should they embark on consumer research or completely reshape their corporate culture? Lucky for them, they bumped into Paul, a valiant business strategist who’d helped rescue other brands that had lost their way. With his collaborative guidance, the brand rediscovered their magic and the villagers started to remember why they loved the brand in the first place. With Paul’s guidance, they unlocked growth and the brand lived happily ever after. Chapter 2. Years later, the majestic brand decided to build a new product…

The UW Alumni Council advises the President by representing UWaterloo’s global alumni and providing an active alumni perspective and voice to enrich the University and enhance alumni engagement.

Hired as a change agent to confidentially prepare the company for eventual sale. Successfully rebranded the company from VMC Group (known as an outstanding creative and executional partner in trade show marketing) , to ImpactXM (since the company had evolved to a strategic creative experiential marketing company, yet its branding had not followed suit). Led the Business Development, Client Management and Design teams in providing strategic, creative and effective experiential marketing solutions. Revamped the client briefing process, and coached the entire account team to walk the talk of strategy first. Implemented rigorous account business planning processes. Assisted in getting the company off to a record year of growth.

As a member of the Executive Leadership Team, helped guide an agency of 500 employees achieving over $200M in annual recurring revenue. Re-invented the Marketing Communications Practise, with over 65 employees including the Creative Directors, Art Directors, Producers, and Digital/Social/Mobile Media specialists. Responsible for all strategic creative solutions including content marketing, social media, mobile marketing, live event, graphic design, writing, print, video, and multimedia production.Specialties included: Increasing B2B or Channel Engagement, Building Brand Loyalty, Launching New or Improved Brands, Communicating to Employees during Mergers and Aquisitions, Creative Support for Strategic Messaging, Moving the Middle, Bridging the Gap between Brand Promise and Brand Experience.

After being acquired by Maritz, led the Pharmaceutical/Healthcare and Retail/Packaged Goods Client Services teams. Led by example in conducting and training all Account Directors in "writing a better brief", then shopping that brief through the various solution teams (Marketing Communications, Experiential Marketing, Learning, Loyalty and Research). Responsible for driving Sales Pipeline and growth, budgeting, quarterly and annual reporting. Repeatedly won annual global sales top achiever awards, and was rewarded with top bonuses and incentive travel rewards. Known for superior Strategy, Creative, Execution and Long Term Client Relationships.

As a Subject Matter Expert, was invited by the Hospitality Industry Program to teach a 4th year business course called Business Aspects of Incentive Travel. A fabulous course that explored both theory and practical applications of the concepts. The students were outstanding, and created unbelievable proposals. Highly respected by students as he brought real-time examples of the curriculum, often leaving them with a cliff-hanger such as: "I'm off to the see the president of Johnson & Johnson to pitch strategic creative for their upcoming incentive program". That's all they wanted to hear about the next lesson :)

Founder and sole proprietor of Atlantis Creative Group, acquired by Maritz Canada in 2005. Atlantis was a full service Marketing Communications company, hiring only fun, creative and dedicated folks :) Top clients included Magna, J&J, Bank of Montreal, Cadbury Adams, GlaxoSmithKline, Volkswagen, Pfizer, Government of Canada, CIBC, RBC, University Health Network, Canada Lands Corporation.

Top performing Account Director both in sales and client service satisfaction. Interpreted clients' strategies into creative communication programmes that were highly measureable, memorable, and effective. Top clients included Warner-Lambert, Volkswagen, Bridgestone-Firestone, Novopharm, TD Bank, IBM, Royal & Sunalliance

Managed consumer advertising, marketing and promotions during the award winning campaign era of "Hands up, baby Hands up" and "30 Seconds of Club Med...Could you imagine a week". Handled member engagement and loyalty programs. Established a corporate sales department that dramatically increased sales during shoulder periods by attracting corporate incentive travel programs, national sales meetings and product launches. Top clients included Bombardier, Sharp Electronics, Cantel, Baxter Pharmaceuticals.