Paul Mataya Email & Phone Number

Greater St. Louis Area

Sales Executive

St. Louis, Mo

Franchise Owner & Operator of local Residential and Commercial, Interior and Exterior Painting Company

Greater St. Louis Area

Promoted to lead sales team, revenue and profitable growth initiatives at key off-premise chain accounts.• Built and cultivated effective relationships at headquarter offices of Dollar General, QuikTrip, Kroger Convenience Stores, and Marathon Oil to increase sales, sell-in new packages and pricing, and introduce new products in stores nationwide.• Conducted annual “Top-to-Top” meetings to align strategic plans, develop mutual performance objectives, review account analyses, and perform business reviews to drive sales via marketing, pricing initiatives and wholesaler alignment at the division level.• Collaborated with Key Account Managers to develop and execute account programming and promotions, ensure fulfillment of corporate mandates, and develop annual promotional calendars, seasonal programming, price specials and features.• Led efforts to maintain and expand relationships, achieve sales quota, and accomplish strategic account objectives.• Performed market visits and served as liaison between Retailers and Region V.P.’s, Sales Directors, Wholesaler Personnel, Key Account Managers, and District Managers to develop strategies and business plans to address retailer needs.• Sold in, introduced and expanded the beer category into ~ 5,000 of 10,500 Dollar General stores nationwide.

Greater St. Louis Area

Facilitated nationwide pricing strategy and pricing requests between National Retail Sales and Revenue Management.• Selected to fill a new position to improve productivity and effectiveness of pricing request processes, working with Sales Directors and Key Account Managers to communicate wholesaler pricing to retailers, and identify promotion opportunities.• Utilized VIPR system and Revenue Management data to assess and approve pricing requests from NRS Sales Directors.• Led a key strategic initiative with specific account responsibility for introducing the beer business to emerging account Dollar General stores, growing A-B placements from zero to 5,000 stores in just 3 years.• Assisted in introducing the beer category to 50 Family Dollar store locations in the state of Florida.• Supported retailer requests for information, and assisted with promotional recommendations.

Greater St. Louis Area

Earned challenging opportunity to support V.P. by managing day-to-day activities of the entire department.• Directed Human Resource, Budgeting and Retail Planning duties for a 250 person department that generated annual revenues of ~ $5.0 billion from 150+ chain retail accounts in the U.S. with a $75 million annual sales support and operating budget.• Served as trusted advisor, and supported V.P. on highly sensitive and confidential initiatives in a changing environment.• Prepared Business Reviews and Senior Management presentations, annual salary plan, and agendas for all department meetings.

Greater St. Louis Area

Promoted and relocated to corporate headquarters to manage on-premise chain business development initiatives.• Led efforts to maintain and expand relationships, achieve sales quota, and accomplish strategic account objectives with key national casual dining chains Applebee’s, Buffalo Wild Wings, TGI Friday’s, Hooters, and Darden family of restaurants.• Worked closely with the Vice President’s office to design, present, and gain approval from Senior Management for a department reorganization which established account-specific sales teams to improve overall service to major accounts.• Performed assistance on headquarter account calls to proactively lead the joint company strategic account planning process to develop performance objectives and financial targets, and to assess, clarify and validate ongoing customer needs.

Houston, Texas Area

Promoted and relocated to Region office to lead pricing initiatives and provide sales analytics to support decision making.• Improved the state of Texas’ financial performance through analysis, planning, preparation, and implementation of annual Revenue Plan, including price increase and price promotion strategies to align with corporate revenue objectives.• Collaborated with Regional V.P. to craft pricing strategies and discounting parameters that optimized sales/profitability.• Led all aspects of pricing and analysis to increase market share via price promotion strategies, and determined share loss/gains and sales objectives for each sales area in a highly competitive market generating 40% of all pricing requests in the U.S.

Tucson, Arizona Area

Promoted and relocated to lead sales growth initiatives with wholesalers in the Southern half of Arizona.• Provided direction and leadership to seven wholesalers to maximize brand awareness, distribution and sales through regular communication of region priorities and development of annual business plan and pricing strategy.• Managed a large territory consisting of thousands of retail accounts selling 15 million cases of beer annually, growing sales and market share through the execution of local and national sales and marketing programs.• Performed regular market visits to coach and motivate wholesaler sales teams, align wholesaler retail sales execution with region objectives, and conduct wholesaler assessments to ensure compliance with Equity Agreement expectations.

Houston, Texas Area

Houston, Texas Area

Dallas/Fort Worth Area

Long Island, New York

Greater St. Louis Area

Bachelor’S Degree, Entrepreneurial Management

Master Of Business Administration (M.B.A.), Marketing