Paul Mathis Email & Phone Number

Wausau, Wi, Us

Mosinee, Wi, Us

Rothschild, Wi, Us

Implementation of marketing strategies across the company via internal and external communications. Supports the marketing needs of the builder network while meeting the administrative needs of the business development managers and marketing manager, collating data and media for publications, event coordination and operational tasks.

Logo design and branding, multimedia marketing campaigns, responsive website design and front-end coding, web graphics, booklet and brochure design, print ads, billboards, illustration, storefront and exterior signage, and business identity.Substantially increased creative output capabilities, which allowed ownership to focus on other areas of the business.

Responsible for design and content creation for the annual visitors magazine as well as the visitwausau.com website in concert with the Marketing Director. Coordinates all marketing communications for the CVB including emails, press releases, calendar of events and scheduled social media output on Facebook and Twitter to promote Wausau/Central Wisconsin as a destination for leisure and business travel.Charged with furthering the CVB's image database with original photography of area attractions, activities and events.Created all marketing materials for 2012 Badger State Summer Games.

New York City, New York, Us

Defines and manages the design framework and standards for each brand within the Partner Marketing portfolio. Provides direction to the creative team in Partner Marketing, assuring a successful fusion of graphics, copy and photography that captures the essence of assigned brands consistently across all channels.Develops and executes comprehensive creative campaign plans, in concert with the Brand Marketing Manager, Internet Merchandising Manager and their teams, to support sales objectives of partner brands.Responsible for the day to day management and direction of print graphic design, copywriting and catalog merchandising teams for partner brands. Also provides guidance to the internet graphic design team. Manages the catalog production calendar, assigns catalog pages to designers, and assures adherence to page production deadlines.

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In addition to the responsibilities listed per the previous position of Project Coordinator below, new responsibilities include the supervision of three direct reports, all hiring and personnel issues for the department, process development and implementation, and all tasks associated with regular management group initiatives.

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Responsible for the project management and customer service for a multitude of clients. Coordinate externally with client base to determine marketing and design needs, as well as with external vendors for printing and related marketing services. Coordinate internally with management, photography, design, pre-press, marketing and programming to facilitate client projects, ranging from small direct mail pieces, to large direct-to-consumer and business-to-business catalogs, to coordination of development and marketing of full e-commerce websites. Responsible for photo directing shoots with our Milwaukee photo studio as needed, developing schedules and workflow processes for projects, and communicating with upper management on all facets of production. Also will help with photo manipulation and design layout when needed, as well as HTML and design needs for web.

Managed all pre-press responsibilities of incoming projects. Involved in the preflighting and plate creation for all projects, as well as any needed graphic design needs. Worked directly with clients to create a variety of design pieces, brand development, etc. Communicated directly with press operators to ensure quality control on projects.

Wausau, Wisconsin, Us

Managed 2-4 Internet artists and the distribution and scheduling of all graphic Internet projects, as well as directly created marketing concepts and designs for a variety of initiatives on a regular basis. Involved in the training and scheduling of Internet artists, and assisted the Creative Services Coordinator with other supervisory responsibilities. Established an internal proofing process both at Eastbay and with our Corporate Office in New York, as well as a creative process for Eastbay's account with AOL, Amazon.com, Link Share, NBA and NFL. Worked on a daily basis with upper management, as well as direct interaction with many large-scale vendors. Projects included such names as AOL, Amazon.com, adidas, airwalk, Jordan, NFL, NBA, Nike, Reebok, Rawlings, Lugz, Wilson, Eastbay, Foot Locker, Lady Foot Locker, Kid's Foot Locker, and Champs Sports.

Wausau, Wisconsin, Us

Art Director of the NFL Shop catalog during its first two seasons in 1998 and 1999, managing several other artists and producing individual catalogs for all 31 teams throughout the NFL season. This project was an exclusive partnership between Eastbay and the NFL and was considered one of the most important projects our company handled. Established work processes and procedures to mass-produce nearly 1000 pages of team-specific product each month of the NFL season.Art Director for many of our major catalogs, conceptualizing and designing national and international catalogs with distributions in the millions. Directed photo shoots for cover and interior layouts. Worked directly with purchasing and upper management on a daily basis, as well as our Corporate Office in New York. Projects included such names as the NFL, Nike, Eastbay, Foot Locker, Lady Foot Locker, and Champs Sports.

Creative lead, developing and managing design/engineering department and its members. Conceptualizing, designing, engineering, and prototyping point-of-purchase neon signage for national corporations such as Anheuser Busch, Miller Brewing Company, and Coca-Cola. Developing sales guides, promotions, and programs for the company and clients alike. Other duties included price quoting, purchasing, and blueprinting neon signs.

Bfa, Art/Graphic Design Major, Art History Minor

Education record