Led integrated digital strategy to increase and energize McDonald’s US presence in social media and other digital communities, driving breakthrough experiences across the paid, owned, and earned media continuum.

Head of global operations and social media strategy, responsible for how Groupon used content and emerging platforms to connect with merchants and customers in 47 countries.Led cross-functional relationships across SEO/SEM, display media, CRM and editorial to drive traffic and revenue funnels.

· Led social media strategy for key Fortune 500 CPG and technology clients, in collaboration with paid media, creative and research groups. · Responsible for providing strategic insight to various client stakeholders on how to measure, augment, and continuously improve their social presence, including developing custom processes for optimizing social campaigns via tracking and reporting KPIs.· Oversaw development and execution of multi-platform campaigns, including mainstream social channels, mobile, and on-domain experiences.· Key team member in ongoing new business initiatives, including social media AOR opportunities and project-based work. · Produced research and POVs on digital industry developments, in addition to contributions to agency social media blog. · Responsible for maintaining relationships with a variety of social media vendors, including content management systems, listening, front-end development ,and measurement platforms.

· Collaboratively built and maintained social media channels (Facebook, Twitter, YouTube) for MARS, Inc. including M&M‟S® Chocolate Candies, TWIX®, and Snickers®, developing unique online brand voices and creative community engagement plans. · Responsible for ongoing blogger outreach driving KFC Double Down sandwich and 2010 M&M‟S® Pretzel launch.· Created custom social media analytics dashboard with enterprise listening tool, Alterian SM2, for DiGiorno Pizza.· Daily community manager for DiGiorno Pizza Facebook page, as well as lead social copywriter. Personally built and manage social media channels for Degree Men (Unilever) on Facebook, Twitter and YouTube, running collaboratively with Discovery Channel‟s 2010 “Fan vs. Wild” campaign.· On-site social media producer for M&M‟S® Racing NASCAR kinetics competition, overseeing the development of social media content for M&M‟S® Most Colorful Fans around the country – published on Facebook and YouTube.