Paul Mazzoni Email and Phone Number

Consult with bank clients on implementing or modifying loyalty programs within their product portfolios.Solution, develop, and configure loyalty programs within client timelines. Identify any challenges or opportunities.Work directly with developers (both application and database), technical operations department, marketing department, and reporting/analytics department to coordinate the implementation of solutions.Facilitate meetings to discuss new developments, best practices, and knowledge sharing.

Analytic Lead for a cross-functional Agile Product Team, tasked to create, test, and deliver innovative products to market for Vehicle Merchandising purposes.Analyze site performance metrics and benchmark for future testing.Ad hoc analysis to uncover areas of website that could be streamlined or improved.Present product performance results at bi-weekly Product Showcase meeting for senior level management and other product teams.Provide analytic guidance on methodology and statistical techniques to use in site testing.Key contributor to AutoTrader innovation site, which provided a faster user experience and a more flexible environment to test “at risk” changes to the website.

Automated process as well as evolve monthly customer segmentation model and assisted with customer analytics.Core member of database cleanup team to establish Single Voice of Customer (SVOC) database, utilized across all AutoTrader BUs.Developed algorithm for customer opportunity utilized in the sales planning process.

Analyzed and translated raw data into compelling sales tools.Led the design and execution of client-specific projects in collaboration with Sales & Account Management teams.Collaborated with external clients independently or with sales partners.Managed project deliverables including: pre-sales analysis, customer profiles, custom analytics and data mining, model algorithms, performance trends, category benchmarks, A/B testing, etc.

Conducted advanced issue-based analysis integrating multiple data sources and provided actionable recommendations.Built ongoing relationships with Managers/Directors within client organization.Managed multiple projects and leverage off-shore team to provide accurate and timely delivery of results.Provided training and day-to-day management of Nielsen's Price Evaluator tool within Coke organization.

Provided customer and category expertise in coordination with category management team to drive growth through data analysis and recommendations. Developed reports, custom analysis, and selling stories using POS and panel data to foster internal team members' customer and category understanding.Managed data vendor relationships to ensure accuracy and integrity of custom databases. Championed development of dedicated Information Resources’ (IRI) CPGN site introduced in Spring 2009.Served as head contact/expert for IRI’s Drivers on Demand product and assist in evaluation of trade promotions.

Collected marketing program results to assess performance for key categories and utilize information to support marketing initiatives.Advised marketing department on current market trends.Served as instrumental member of a new product team to bring a data intensive product to market. This new product generated $2MM in additional revenue in its 1st full year.

Evaluated marketing programs utilizing test/control methodology (ANCOVA in SAS environment), built presentation, and presented results to client.Conducted custom ad hoc analysis using patient-level data provided by our pharmacy network.