Paul Mccrorey

Paul Mccrorey Email and Phone Number

Creative Strategist | Mechanical Engineer Turned Visionary | 3D Animation Specialist | Helping Product Marketers Illuminate Complex Products - ENFP-T @ McCrorey Digital
Paul Mccrorey's Location
Louisville Metropolitan Area, United States
About Paul Mccrorey

🚀 Your product is about to launch… but are you sure your marketing will hit the mark?Perception is everything! And if your customer's perception is off, your product might not get the attention it deserves. 😞At McCrorey Digital, we’re all about you—the product marketer. You’ve got the innovation, and we’ve got the know-how to make sure your customers see it the way you intended.We get it—translating technical, complex innovations into marketing materials that resonate isn’t easy. That’s why we specialize in turning your intricate product CAD data into clear, engaging, and visually stunning content. Our goal? To make your product irresistible and totally understood by your target audience.Founded by Paul McCrorey, a mechanical engineer turned award-winning 3D animation expert, we bring both technical precision and creative storytelling to the table. Our visuals don’t just look good—they make sense to your audience, bridging the gap between what your engineers designed and what your customers need to know.But we’re not just another vendor. We’re your partner in storytelling. Working side-by-side with your sales, marketing, and engineering teams, we align everything so your product’s message comes across loud and clear—driving engagement, confidence, and revenue.Whether you’re prepping for a B2B launch or creating buzz for a B2C product, we make sure your audience doesn’t just see your product—they get it, want it, and act on it.Want to know how we do it? DM me for a free PDF of our Creative Brief template that outlines exactly what goes into an animation that shifts customer perception and amplifies your product's value.

Paul Mccrorey's Current Company Details
McCrorey Digital

Mccrorey Digital

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Creative Strategist | Mechanical Engineer Turned Visionary | 3D Animation Specialist | Helping Product Marketers Illuminate Complex Products - ENFP-T
Paul Mccrorey Work Experience Details
  • Mccrorey Digital
    Founder
    Mccrorey Digital Jun 2009 - Present
    Louisville, Kentucky Area
    Photorealistic product renderings and animationEngaging content creation for product visualizations. Helping companies connect with their customers by showing their unique value propositions that typical photography can't capture.We build value by leveraging our strong technical expertise to learn your product literally inside and out and then we produce eye-catching visuals that show how cool your stuff is.We geek out over making our content resonate with your… Show more Photorealistic product renderings and animationEngaging content creation for product visualizations. Helping companies connect with their customers by showing their unique value propositions that typical photography can't capture.We build value by leveraging our strong technical expertise to learn your product literally inside and out and then we produce eye-catching visuals that show how cool your stuff is.We geek out over making our content resonate with your customer. We are passionate about knowing your end customer's needs so that we can fashion our content to meet them where they live.CG 3D ModelingTechnical Illustrations Show less
  • Burch And Associates
    Creative/Technical Director
    Burch And Associates Sep 2008 - Jan 2011
    This is a unique position where I get to blend my strong technical and artistic skills/passions.
  • General Electric
    Senior Innovation Design Engineer
    General Electric 2005 - 2008
    ¨Led a 12 person cross-functional team through a successful innovation process generating over 100 ideas evaluating feasibility and marketability resulting in 3 promising product concepts.¨Brainstormed with marketing and industrial design teams, identifying market needs, aesthetic and functional design specifications for a “first of a kind” cooking product to organically grow the product line.¨Developed working prototype with systems engineers and product managers proving product meets… Show more ¨Led a 12 person cross-functional team through a successful innovation process generating over 100 ideas evaluating feasibility and marketability resulting in 3 promising product concepts.¨Brainstormed with marketing and industrial design teams, identifying market needs, aesthetic and functional design specifications for a “first of a kind” cooking product to organically grow the product line.¨Developed working prototype with systems engineers and product managers proving product meets functional and manufacturing requirements in a cost effective manner.¨Presented working prototypes and design concepts to executive management gaining approval and funding.¨Trained over 50 managers, engineers and marketers on innovation principles. Facilitated ideation sessions generating new ideas and evaluated concepts to grow the business¨Developed computer generated imagery to illustrate technical concepts for product promotion, training and marketing better focusing team on end results. Show less
  • Ge Fanuc Automation Americas Inc
    Senior Program Manager
    Ge Fanuc Automation Americas Inc 2000 - 2005
    Executed total program management for major corporate accounts including; strategic and tactical program planning, scheduling/coordination, system specification, design, implementation, integration and start-up exceeding customer expectations and increasing sales
  • Raque Food Systems
    Project Manager
    Raque Food Systems 1998 - 2000
    Raque Foods systems is an independently owned manufacturer of specialized high-speed food packaging and material handling equipment for the ready meals industry- Directed a team of engineers and production personnel to design, manufacture and install high speed food packaging equipment.- Developed mechanical designs and control algorithms for highly specialized equipment
  • Ge Supply
    Automation Specialist / Technical Sales Manager
    Ge Supply 1995 - 2000
    Directed sales and support of automation and control product line for Kentucky and Southern Indiana. Increased sales by conducting dynamic training courses, product demonstrations and sales presentations and providing quality solutions using technical skills to effectively diagnose problems and assign appropriate technology
  • Henry Vogt Machine Co
    Engineering Manager, Food Equipment Division
    Henry Vogt Machine Co 1991 - 1995
    Led a team of engineers to design and develop new products/equipment for the food equipment industry

Paul Mccrorey Education Details

Frequently Asked Questions about Paul Mccrorey

What company does Paul Mccrorey work for?

Paul Mccrorey works for Mccrorey Digital

What is Paul Mccrorey's role at the current company?

Paul Mccrorey's current role is Creative Strategist | Mechanical Engineer Turned Visionary | 3D Animation Specialist | Helping Product Marketers Illuminate Complex Products - ENFP-T.

What schools did Paul Mccrorey attend?

Paul Mccrorey attended University Of Louisville, Desales High School Louisville Ky.

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