Regional Commercial Lead- Europe, Middle East, Africa Region
New York, New York, Us
Led transformation of EMEA region (42-country, 580 employees, $600M annual sales) sales and marketing, supply & innovation functions to return the area to profitability; responsible for marketing, sales, innovation, new business development, and strategic partnerships with full P&L responsibilities. ► Delivered a 1,000-basis point turnaround within 18 months by redesigning marketing management, innovation, and sales management to a cluster market system with improved accountability and new standardized performance metrics (pipeline, conversion, net profit, customer engagement health, ongoing core business). ► Exceeded +15% improvement in product pipeline through simplified marketing & innovation approach - reducing markets of focus, improving investment in growth areas, and eliminating long-tail pipeline. ► Achieved +45% sales increase through re-stage of European IMEDEEN beauty supplement brand that introduced improved point of differentiation, simplified product line and strategic pricing. ► Mktg: Using a new programmatic mobile targeting approach, we improved advertising ROI by 35%, driving improved brand health over two years. ► Returned French & Middle East markets to profitability through restructuring of sales organizations. ► Led M&A for Be-Total brand, completing acquisition within 100 days, delivering 100% of Y1 budget.