Paul Mclenaghan Email and Phone Number
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I am a market and business development executive with a passion for driving market disruption. I'm a versatile leader who combines an ability to drive revenue and growth through interaction with external stakeholders with the ability to influence internal product innovation and develop go to market strategies for new products and solutions.As EVP of Market Development for RAIsonance, I lead identification and pursuit of new strategic market opportunities aligned with the company's mission and growth objectives. Prior to RAIsonance, I spent close to twenty years in the advertising technology industry. I was most recently with Prohaska Consulting, where I consulted to major ad tech platforms, publishers, and media companies on data strategy and new product strategy. Previously, I spent close to fifteen years at TARGUSinfo and Neustar, where I had a track record of success creating and driving new solutions and lines of business at the intersection of technology, data, and mediaI completed my MBA at the University of Maryland Robert H. Smith School of Business and have BA degrees in Economics and English from Villanova University. I am a dual citizen of Australia and the United States.
Raisonance
View- Website:
- raisonance.ai
- Employees:
- 27
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Executive Vice President - Global Market DevelopmentRaisonanceWashington, Dc, Us
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Executive Vice President - Market DevelopmentRaisonance Jul 2021 - PresentDenver, Colorado, UsRAIsonance Inc., is a family of companies dedicated to providing Artificial Intelligence/Machine Learning (AI/ML)-based digital health and wellness solutions.As EVP of Market Development, I assess market trends, competitive landscapes, and customer needs to develop and execute RAIsonance’s market penetration strategies for our suite of solutions that support health & wellness, personnel safety, and biosecurity.Create networks and manage complex partnerships in multiple sectors including Healthcare, Analytics, Insurance, Public Health, Biodefense, International.
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Client Strategy And Business DevelopmentProhaska Consulting Jan 2021 - Jul 2021New York, New York, UsProhaska Consulting is the premier consultancy specializing in data and programmatic advertising technology. We empower Publishers, Agencies, Brands, Ad Tech companies, Industry Groups and Investors with a roadmap to revenue success. I conduct needs analysis for clients and identify consulting opportunities focused on data strategy, identity strategy, and advertising/marketing use cases -
Senior Data ConsultantProhaska Consulting Sep 2020 - Jul 2021New York, New York, UsProvide subject matter expertise and best practices on data-driven advertising and marketing use cases for Prohaska Consulting’s clients. Primary focus is on advertising and marketing technology providers, data solutions providers, and content publishers.- Lead Identity and Data consultant on identity strategy engagements for two major publishers- Lead Identity and Data consultant on identity market assessment for major ad tech platform- Lead Identity and Data consultant on market viability assessment of a contextual audience solution for a major broadcast and digital network- Lead Identity and Data consultant on data strategy development for large event ticket management company
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Advisory Board MemberHighland Math Mar 2019 - Sep 2020Arlington, Massachusetts, Us -
Advisor/PresidentNikaza Sep 2018 - Jan 2020Reston, Virginia, UsNikaza is a data-agnostic location data management platform (Location DMP) that produces actionable analytics and audience insights from first and third party location data assets to power advertising, measurement and attribution use cases for brands, agencies and publishers. -
Vice President, Product StrategyNeustar, Inc. May 2014 - May 2018Reston, Virginia, UsIn 2014, I stepped into newly created role to focus on getting new critical growth imperatives off the ground and to ensure Neustar's Marketing Solutions remained competitive and relevant in a market that had heated up substantially.➤ Expanded AdAdvisor product capabilities to support in-app advertising use cases. Influenced engineering to enhance product capabilities, drove partnership business development, and updated marketing language to reflect enhanced value proposition.➤ Developed the business case and managed a strategic partnership that generated a $5M annual revenue lift ➤ Restructured Neustar’s Identity Data Management Platform's Data Directory partner program to ensure continued client access to large-scale repository of third- party data for audience discovery and activation.➤ Regularly engaged by Neustar’s Chief Privacy Officer and Data Governance team to review internal product and data strategy programs to ensure those programs conformed to Neustar’s privacy policies. -
Vice President Of Product Management | Vice President Market Development (2011 – 2014)Neustar, Inc. Nov 2011 - May 2014Reston, Virginia, UsI was retained following the acquisition by Neustar in 2011, and appointed to drive continued growth for AdAdvisor within the Neustar Information Services division (NIS). Subsequently, I was appointed in 2013 to lead M&A integration, restructuring, and transformation to become a fully functional, cross-functional matrix organization that would allow for a unified single brand platform. IMPACT: ➤ Led business development and product innovation that drove 20% year-over-year growth of Neustar's audience solutions, continuing to expand Neustar’s position in the growing $30Bn Information Services market. ➤ Played key role in restructuring NIS to create a formal Product Management organization in 2013.➤ Led a business case to build out the AdAdvisor Measurement Platform, negotiating a white label partnership with a leading measurement platform as well as development of UI and data management capabilities.
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Vice President Market DevelopmentTargusinfo Jan 2008 - Oct 2011In 2008, I was charged with conceptualizing and building next game-changing capability. Co-founded and led the development of AdAdvisor, an innovative and disruptive audience targeting capability for digital advertising. Led a dynamic 10-FTE, multi-disciplinary team comprised of Sales, dedicated Product Marketing, Product, Customer Support, and Operations to deliver new market capabilities. IMPACT: ➤ Propelled the company into the emerging ad-tech space, building the AdAdvisor audience targeting capability that grew to $20M in annual revenue within 3 years of initial launch.➤ Delivered a second groundbreaking capability that kept TARGUSinfo at the forefront of a rapidly evolving industry, providing a suite ➤ Highly successful effort positioned the company for desired exit and sale to Neustar for in $650M cash in 2011.
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Director Of Market Development, Interactive MarketsTargusinfo Jan 2007 - Dec 2007I was promoted twice within 4 years, initially joining a startup during a time of explosive growth for a nascent online lead generation industry. IMPACT: ➤ Disrupted the industry by building first-of-a-kind Lead Verification capability, which quickly became the de facto data verification requirement for all lead gen companies.
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Senior Manager, Interactive MarketsTargusinfo Jan 2006 - Dec 2006
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Senior Account ExecutiveTargusinfo Dec 2003 - Dec 2005
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Marketing And Professional Services RolesPrecise Software 2001 - 2003
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Sales And Business DevelopmentW. Quinn, Inc. 1998 - 2001
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Consultant, Management Consulting ServicesPrice Waterhouse 1996 - 1997Gb -
Staff AssistantThe World Bank 1993 - 1995
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ParalegalWilliams & Connolly 1991 - 1993
Paul Mclenaghan Skills
Paul Mclenaghan Education Details
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University Of Maryland - Robert H. Smith School Of BusinessMarketing -
Villanova UniversityEconomics & English Double Major
Frequently Asked Questions about Paul Mclenaghan
What company does Paul Mclenaghan work for?
Paul Mclenaghan works for Raisonance
What is Paul Mclenaghan's role at the current company?
Paul Mclenaghan's current role is Executive Vice President - Global Market Development.
What is Paul Mclenaghan's email address?
Paul Mclenaghan's email address is pa****@****nfo.com
What is Paul Mclenaghan's direct phone number?
Paul Mclenaghan's direct phone number is +170327*****
What schools did Paul Mclenaghan attend?
Paul Mclenaghan attended University Of Maryland - Robert H. Smith School Of Business, Villanova University.
What skills is Paul Mclenaghan known for?
Paul Mclenaghan has skills like Lead Generation, Analytics, Product Management, Crm, Online Advertising, Business Strategy, Strategic Partnerships, Strategy, New Business Development, Sales, Business Development, Start Ups.
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