Creative and strategic brand leader & consultant with 10+ years of experience across fitness, fashion, tech, retail, and beauty verticals. I've led and advised brand initiatives and creative teams at global brands and niche labels, spearheading integrated campaigns, brand content, and culture-defining customer experiences across digital, retail and experiential. I'm an empathetic leader and strategic partner who's adept at distilling complex information into a clear, shared vision and coaching brands and teams to maximize their potential.I like the big picture stuff — building a brand universe, innovative creative strategy, promoting healthy team culture, long-term project thinking and learning.