Paul Koch Email & Phone Number

• Led and managed Whimsical's Data team.• Analyzed data to help us make smarter decisions across multiple areas of our business, including product, go-to-market, customer experience, and marketing.• Built and managed data models using dbt.• Created tooling and dashboards using Hex.• Implemented reverse-ETL using Census.

Falls Church, Va

Managing director of Viget's Data & Analytics team, using analytics to help clients and project teams create well-informed strategies. The team focused on analytics strategy, tagging implementations, data analysis, split testing, inbound marketing optimization, data visualization and interaction, training, and more.Clients included Stanley Black & Decker, PUMA, Dick’s Sporting Goods, the World Wildlife Fund (WWF), Valspar, Dogfish Head Brewery, Lenovo, the University of Virginia, Bronx… Show more Managing director of Viget's Data & Analytics team, using analytics to help clients and project teams create well-informed strategies. The team focused on analytics strategy, tagging implementations, data analysis, split testing, inbound marketing optimization, data visualization and interaction, training, and more.Clients included Stanley Black & Decker, PUMA, Dick’s Sporting Goods, the World Wildlife Fund (WWF), Valspar, Dogfish Head Brewery, Lenovo, the University of Virginia, Bronx Zoo, Hershey Entertainment & Resorts, PBS, Bethesda Softworks, Massachusetts General Hospital, and the Ad Council. Show less

Washington D.C. Metro Area

Washington D.C. Metro Area