Clients: Menlo Group, Marie Colvin Memorial Foundation, Alpanabawa, EverC, Roc Capital, diptyque, Byredo, Miss Spa, Leonard Paris, Creative Feed, Wiley Publishing, Publicis, SafetyPay, A Fair Shake for Youth, Tahaanga, Bobeau, JstBU- Brand strategy- Digital (web site development / management, e-commerce, social media, marketing)- Consumer, B2C & B2B advertising (TV, print, online and all channels)- Acquisition & retention programs- Customer Relationship Management (CRM)- Project Management- Tactical execution- Budget / P&L management​​- And much more...

- Devised business plan for CEO & leadership team to support both digital marketing and global e-commerce roll out. - Hired design agency & built new web site (frog). Worked with new digital marketing agency on SEM, display & mobile advertising and SEO (PM Digital). - Launched Facebook presence & achieved >30K followers.- Engaged new outbound email partner (CheetahMail). Chose new e-commerce engine (Demandware). - Managed $1M budget & global team of three direct reports.

Dot com start up – personal bill management web service, funded by Hearst. Responsible for b2c / b2b partner marketing – digital and traditional (Citibank, Comcast, DirecTV, AT&T). Leveraged Manilla channels and partner channels to acquire and retain users.

Provided strategic leadership to the executive office (CEO and leadership team) for online channel. Launched new merck.com to support Schering-Plough merger. Assisted with development of advertising, branding and strategic communication platforms. Produced :30 TV commercial from video created for revamped web site.

Created digital center of excellence relied upon by CEO and colleagues throughout the bank. Transformed gs.com to share insight into this complex investment bank and took on additional responsibility for global intranet. Devised strategy, conducted research and engaged digital agencies around the world. Developed applications to support many different groups (e.g. introduction of a new auction product). Developed proprietary content management system. Trained over 500 content publishers. Created html email system for firm wide broadcast messages used by 1,000 colleagues. Managed $3M annual budget, staff of two content managers & matrix staff of 5 – 10 technologists.

Launched e-commerce web sites for Clinique, Estée Lauder, Origins, Stila and Prescriptives. Built $30M business from scratch which was profitable from year one. Assembled 1M+ name database and launched CRM programs. Devised acquisition, retention and content programs. Hired and managed staff of 20 content, creative and web site managers.

- Launched first web site for Citibank in 1996- Managed Apple Citibank Card