Paul founded Popcorn Marketing Group, LLC (dba Popcorn, Popcorn GTM) in late 2021 after almost nine years as the head of marketing at CrunchTime, where he helped grow the business from just another start-up to the gold standard for restaurant back office technology. He was thrilled when CrunchTime immediately signed on to be Popcorn's first client. For a quarter-century, Paul has been a creative marketing force for some of the world's most esteemed brands, including Thomson, Tweeter, Digitas ad agency work for General Motors and AstraZeneca, and SaaS pioneers, CrunchTime and Immuta.It’s not just the diversity of industries—ranging from data security and hospitality to automotive and consumer electronics —that sets him apart, but the impact he’s had. From launching the critically acclaimed General Motors Online Owner Center and embedding Rx sample ordering for AstraZeneca across WebMD to setting up CrunchTime as the brand to buy for restaurant tech. He's even lit up the Vegas Strip with an intense brand campaign launch for Immuta. All-in, he's orchestrated marketing programs that generated a stunning $100 million+ in program-attributed revenue over his career... so far.Guided by an insatiable curiosity and a knack for strategic thinking, he completed his undergraduate studies in upstate New York at Marist College before going on to earn his MBA from Northeastern University in Boston.