Director Of Audience Development - Mcgraw - Hill Broadcasting
Indianapolis, Indiana Area
Emmy and IBA award winning marketing and brand development, social media development and sales support across all media platforms - television, web, mobile apps. Marketing leader on growing WRTV's Facebook presence by significant leaps, growing likes from just under 8,000 Facebook fans to over 300,000 Facebook fans. Added Programming lead responsibilities negotiating multi-million dollar budget for syndicated programming negotiation; primary ABC broadcast coordination. Introduced new anchor team with state-wide "Todd and Trisha" Bus tour. - Visited dozens of locations, festivals, towns over two week period to successfully launch the new anchors. Producer and marketing broadcast lead of "Circle of Lights" live TV telecast, an annual tradition on the day after Thanksgiving. Over 100,000 participate in the live event in downtown Indianapolis. Instituted live streaming of the event for the 50th Anniversary of the Circle of Lights. Co-creator and Executive Producer of "The Circle of Lights Talent Search," one hour entertainment program showcasing the search for local talent. Created RTV6 Toy Drive, annual collection distributing tens of thousands of toys to families throughout central Indiana. Over 100,000 families assisted since the launch.Developed and syndicated local children's show "AT THE ZOO." FCC approved show was distributed via satellite to stations across central Indiana. I sold the barter program to stations in South Bend, Terre Haute, Indianapolis, Evansville and Fort Wayne. The program aired for two seasons. Elected to ABC Marketing Advisory Board, working with the ABC television network to strategize and develop marketing ideas and suggestions for affiliate/network use. Key producer of annual United Way Simulcast. Developed short form format where local TV stations produced multiple stories and aired in the same time period.