Paul Sage Email & Phone Number

I help make marketing more effective for companies of all sizes. My capabilities include: Presentation, Blog, Website and Publication Writing Brand DefinitionBrand Identity StandardsCreative Brief DevelopmentCreative Work ReviewRFP Responses and ProposalsCompetitor ResearchMarketing Communications Project Management Agency Selection and Optimization Marketing Effectiveness Measurement - Quantitative and Qualitative ResearchMarketing Communications Implementation Marketing and management support during peak times such as brand and product launches, employee absences and special projectsGoogle Ads Campaign ManagementFor Doorstep Digital, a photo, video, film and document digitizing service: - Reduced quarterly Google Ads spending 44% and cost per click 30% while maintaining lead generation by optimizing search and cross-network campaigns.- Improved sales and production efficiency by 25% by structuring the company’s first lead tracking and customer relationship management system.Authored stories for magazines, including Arkansas Money & Politics, ideal-Living (retirement communities), and Front Porch (Arkansas Farm Bureau).Created content: website copy, blog articles, press releases, email, social media posts and videos.

Kansas City, Mo, Us

• Managed 12 niche industry accounts in manufacturing, pet nutrition, healthcare, information technology, branded merchandise, real estate, professional certification, legal and social services.• Directed lead-generating programs by implementing digital advertising (display, search, social), landing pages, email campaigns, SEO-focused blog content, podcasts, trade shows, and PR.• Spearheaded marketing for Bimini Pet Health with a three-day exhibit at Global Pet Expo in Orlando. Directed production of advertising, social media, online content, display and booth setup.• Increased revenue from a healthcare account 150% by revising contract to leverage a federal grant.• Maintained solid and profitable client relationships with well-planned status meetings and rapid, comprehensive reporting.• Standardized service levels and transferred knowledge by creating detailed blog and podcast production process documents.• Led content creation and organization for the launch of four new websites for client companies.• Ensured profitability and client satisfaction through careful management of project workflow and detailed direction to creative and media teams.• Managed agency billing and effectively allocated client marketing budgets.

Hot Springs Village, Ar, Us

• Launched website and marketing campaign that quadrupled YOY prospect traffic and led to a 42% increase in new homes built. • Increased revenue for Golf Stay & Play Packages by $349,000 on a $30,000 marketing budget.• Obtained top-quality photography, video and online content and promotion at no cost by developing strong relationships with Arkansas Department of Parks, Heritage and Tourism and its vendors. • Created a comprehensive graphic dashboard to display marketing progress against multiple KPIs. • Demonstrated positive ROI by analyzing additional POA revenue generated by each new home.• Added revenue by selling sponsorships and advertising in Hot Springs Village publications.• Managed marketing agency selection and contract renewal with no cost increase from 2020 to 2022.• Revitalized relationships with 100 local Realtors into a productive lead generation program that generated $25,000 in new revenue for the POA.• Reduced outside agency billable hours by assuming writing, photography and graphic production.• Grew Facebook audience by 80% in 31 months through daily social media content creation.• Increased readership of weekly Village Digest e-newsletter 22% in 12 months by enhancing content.• Wrote and published annual Advocate magazine for 20,000 Hot Springs Village members.• Produced and promoted quarterly meetings to introduce new residents to Hot Springs Village amenities. Moved meetings to a larger venue and streamlined meeting content. • Served as voice talent for radio spots, corporate phone system, and Facebook livestreams.• Produced emergency communications during severe weather. Spoke to media outlets.

Conway, Arkansas, Us

Assumed leadership of newly created marketing team. Defined roles and recruited for three new specialists. Managed advertising, social media, events, collateral and branded items for all hospitals, clinics and service lines. Voiced primary care clinic radio spot, shot video and photography for events and social media. Researched and recommended patient stories for social media.

• Delivered quarterly audits of major national and regional advertisers’ TV and digital media buys of $2 billion per year. Clients included AT&T, General Motors, Papa John's Pizza, Zaxby’s, Captain D's. Seafood, Southeast Toyota Distributors, Berkshire Hathaway Automotive, and Belk. • Increased assigned accounts' total revenue by 43% in two years, reaching $2.1 million.

Phoenix, Az, Us

I taught Marketing Basics (MKT 421) at The University of Phoenix, covering a full semester of marketing in just five weeks.

Conway, Arkansas, Us

Management of Acxiom's work for AdWorks, AT&T's provider of targeted online, mobile and TV advertising. Developed and conducted training on Acxiom household-level data to AT&T AdWorks online advertising operations and sales teams. Worked with innovation team to develop a model for identifying new sales opportunities for Acxiom. Tracked sales opportunities in Salesforce.com. Wrote and edited copy for external communications related to Acxiom-sponsored events and thought leadership. Tactics included brochures, executive presentations and press releases.

Sherwood, Arkansas, Us

B2B SaaS Marketing: Brand definition, advertising agency selection and direction, marketing communications planning, media planning, brand identity standards, corporate web site, SEO, publicity and trade show communications.

Little Rock, Ar, Us

Brand strategy, integrated marketing communications, multicultural marketing, media buy auditing, brand perception and advertising measurement, media optimization, ad agency contracts and relationships.

Dallas, Texas, Us

Advertising account management for financial and healthcare clients.

New Orleans, La, Us

Branding, direct marketing and website development. Customer communications.

New York, Ny, Us

Senior account manager serving GTE Directories (GTE was the predecessor to Verizon). Presented marketing strategies, ideas, plans, budgets and research. Directed advertising for launch of superpages.com, one of the first online yellow pages.

Dallas, Texas, Us

Managed brand, product and point-of-sale communications for First Gibraltar, a major Texas and Oklahoma savings bank. Leading account manager for Compass Bank. Led Compass Bank through a name change. Pitched and retained new accounts, including Siplast, a commercial roofing materials company.

Mba, Marketing, Finance, Accounting, Business Strategy

B.A., Arts & Sciences

High School Diploma, College Preparation