Paul Mulready Email & Phone Number

Telford, England, United Kingdom

I head up the Marketing function, responsible for driving growth across all sales channels by effective marketing programmes tailored to each market sector.Northwood is a family owned business, who manufacture and supply disposable paper and related cleaning and hygiene products to the "Away from Home" and Retail markets.We have some of the most successful and recognised brands in the market. We have 10 sites in the UK and 2 in Spain with our head office based in Telford, Shropshire. We have 4 paper mills and 7 converting sites and sell into a Distribution network spanning the UK, Ireland and Europe. Our markets include Healthcare, Hospitality, Engineering, Janitorial, Catering and Education.We differentiate ourselves by excelling in product quality alongside market leading service and sales support.

Bradford, United Kingdom

I head up the marketing function responsible for product development, range management and marketing communications across all channels within our UK and Export business. In addition I have sales responsibility for key export markets including, Middle East, Asia and Eastern Europe.Responsibilities:- Define business strategies and priorities to ensure sustainable and profitable incremental market share.- Build recognition of the Astracast brand and develop OEM strategies in line with customer requirements and sales objectives across all channels. - Identification, development and delivery of business growth opportunities within new markets/channels within Europe, US and the UAE.- Develop and delivery of consumer and trade marketing comms plan including advertising, PR, point of sales and promotional campaigns to maximize footfall into customer showrooms. - Monthly sales and profit analysis by SKU and channel to determine price and product mix strategies. - Define and delivery of on-line strategy including corporate web development, SEO and PPC, ecommerce and social media.- Product lifecycle management from NPD process and implementation, pricing, range rationalisation and product deletion programs.- Marketing overheads budget and reporting. - IP management.- Appointment and management of external support agencies including web development, research, design, PR, print, merchandising and exhibitions

Management of a cross functional team of channel managers and graphic designers, collectively responsible for delivering growth within the Multiple (B&Q, Wickes, Magnet), Distribution (independent retail), and Export channels for Jacuzzi and Astracast brands.- A member of the senior management team meeting weekly to review key initiatives and sales performance against forecast and budget.- Agree the annual strategic marketing communications plan and ongoing maintenance of the budget spend. - Product range management; NPD, EPD, lifecycle management, pricing and profitability, EBITDA reporting. - Develop and drive top line commercial plans across all channels through customer facing business review meetings.- Identification, implementation and pre/post analysis of multi channel marketing communications support including POS, POP, merchandising and promotional strategies.- Monthly reporting and presentation of SDP (Strategy Deployment Process) targets for all customer groups.

Responsible for product strategy including new product development, pricing and promotions across all UK customer sectors including DIY multiples, independents, trade and specification market.- Identification and implementation of new product development opportunities along with feasibility studies, product design, development timescales and launch plans.- Management of customer product portfolio and range planning activities in line with key margin and turnover targets.- Development and implementation of promotional strategy. - Analysis, interpretation and presentation of key sales and marketing data.- Control of marketing expenditure and development of strategic annual marketing plan.- Management, target setting and regular reviews/appraisals with my marketing team. - Management of agencies, including PR, creative, web and exhibition design and build.

Responsibilities included:-- Maintenance of marketing budget.- Consumer and trade marketing communication support.- Domestic and overseas exhibition management.- Development and maintenance of fully interactive web site. - B2B and B2C promotional campaigns.- Sales analysis and presentation.- In store point of sale for major retail chains and independents.- Management of all external agencies.- Commission market research.

Responsibilities included:-- Monthly evaluation of sales forecasts and promotional activity.- Coordinate the development and launch of a new corporate web site.- Design and print in store product point of sale.- Development of new product merchandising and display equipment. - Sourcing and liaising with external print, design and PR agencies.- Predictive modeling of sales trends by product category

Responsibilities included:-- Compile weekly sales and forecast reports for board review.- Design and print of all corporate literature.- Interface between external sales team and production forecasting.- UK and overseas customer management.- Implementation of BS5750 (ISO 9001) quality procedures

Masters Of Business Administration (Mba), Marketing

Batchelor Of Arts (Ba), Geography; Economics

Education record

Advanced Levels Three Ordinary Levels Ten CSE's Two

Master Of Business Administration - Mba, Marketing