Paul Geary Email & Phone Number

Charleston, Sc, Usa (Formerly Cape Town, South Africa)

At One Custom, our focus is on building meaningful, lasting relationships between brands and their best customers. Our goal is to drive customer engagement, loyalty, and measurable growth by leveraging CRM, digital transformation, and data intelligence.We create solutions that integrate digital systems, optimize CRM platforms, and develop data-driven customer journeys. This approach allows our clients to engage customers in personalized ways that support business growth across sectors. Key offerings include CRM strategy, digital transformation, systems integration, and performance marketing.Roles & Responsibilities:• Strategic Vision & Leadership: Set the consultancy’s vision and guide it toward sustainable growth and industry leadership.• Client Strategy & Relationship Management: Lead brand and digital strategies, ensuring client solutions align with business goals and customer needs.• New Business Development: Drive growth by leading pitches and securing partnerships with clients across diverse industries.• Operational & Financial Management: Oversee agency operations, financial planning, and budgeting to ensure profitability.• Talent & Team Development: Recruit and develop high-performing teams, fostering a culture of collaboration and innovation.Key Achievements:• Delivered digital solutions that significantly boosted client customer retention and engagement.• Expanded One Custom's portfolio, establishing a diverse client base across multiple sectors.• Built a reputation as a leader in customer strategy, recognized for innovative approaches in digital transformation.

Cape Town Area, South Africa

The strategic and operational head for the Cape Town agency, leading the senior management team and creating a more efficient and culturally-aligned agency. Considerable experience in Digital and possessing strong capabilities in the Data, CRM and Shopper space. Possessing the ability to understand clients and their businesses in order to help the agency deliver a quality service offering. Skills: • Commercial focus and entrepreneurial drive• Solid understanding of the operational processes and running of a large advertising agency, part of a global network• Substantial proven experience in strategically leading large client accounts – focussed on digital, data & CRM• Experience in successfully leading and converting new business opportunities, driving all stages of the new business process• Exceptional relationship builder with the ability to operate at a senior and strategic level with key clients• Excellent people manager with an ability to inspire, motivate, mentor and build commitment• Strong creative appreciation; understanding the value of great ideas and able to recognise strong strategic and creative work and how to produce it• Ability to successfully collaborate with key agency partners

Cape Town Area, South Africa

Ultimately responsible for the agency’s digital offering. Responsibilities:• Overall department management and planning• Brand & digital communication strategy• Heavily involved in creative process • Oversight of digital production• Department team management – including hiring new staff and performance appraisals• Department financial management• Led both digital and agency pitches resulting in big new business wins• Integral in defining key parts of greater agency’s business strategy

Cape Town Area, South Africa

Ultimately responsible for delivery of the agency’s digital product. Responsibilities:• Development and optimisation of systems and process (digital operations) • Team management • Team training (w.r.t. digital advertising) • Oversight of Project Manager team (w.r.t. all digital projects) • Supplier management • Application of digital strategy • Feasibility & usability testing • Project specification development • Helped develop various Integrated Campaigns • Project/campaign effectiveness analysis • Member of BTL department management team • Head of BTL entertainment committee

B.Bus.Sci, Marketing

Bsocsci, Clinical Psychology, Bachelors