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Health. Technology. Nature. Product. Strategy. Design Research. Business & Service design.
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Co-FounderThe Sprouting CompanyBoston, Ma, Us -
Co-Founder, Head Of ExperienceStartup In Stealth Mode Jul 2020 - PresentWe’re creating exciting food-tech products that will make fresh, organic food more accessible to all.
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New Product And Technology Strategist (Bose Health)Bose Corporation Jun 2018 - Jul 2020Framingham, Massachusetts, UsAt Bose Health, I was part of a front-end innovation team that explores, defined, and tested early concepts for health experiences. From in-depth academic literature reviews to designing/conducting research studies to framing out business/service designs and strategy to developing prototypes- the environment within my team was entrepreneurial yet also rigorous. We worked on some amazing health concepts that generated patented IP. -
Sr. Innovation Strategist & ResearcherEssential Dec 2014 - Jun 2018Boston, Ma, UsKey clients: Sonos, iRobot, Philips, Samsung. Building on my responsibilities as a Design Researcher, my focus expandsd into innovation strategy. This included working with potential clients to scope projects, crafting platform approaches, examining sociological and technological trends, and communicating product vision across product development departments- all driving towards successful product-market fit. -
Design & Ux ResearcherEssential Jul 2013 - Nov 2014Boston, Ma, UsI designed and managed multiple simultaneous user research programs aimed at uncovering people's beliefs, expectations, and needs. Some projects focused on barriers, pain points, emotions, desires, and mental models; others focused on optimization of information density, contrast ratios, millimeters and error rates; I deeply enjoyed both. I also enjoy translating research findings into actionable insights and design inputs by leveraging analytical frameworks and working closely with industrial/digital designers & engineers. -
Ux Researcher And Designer (Consultant)Partners In Health Jan 2012 - Jul 2012Boston, Ma, UsPIH is a global health non-profit that operates in 13 countries around the world. At PIH, I worked with the Medical Informatics team to enhance the user experience of their custom EMR being deployed in Haiti. I conducted IRB approved user-research in Haiti that will be leveraged to enhance this system when it goes live at Mirebalais Hospital in 2013. -
Marketing Manager (Running)Puma Group Sep 2009 - Aug 2011Herzogenaurach, DeManaged marketing strategy for PUMA’s largest category (running).Worked cross functionally to create, develop, and project manage record breaking marketing campaigns and platforms, many of which are still in use today.Conducted consumer research activities that lead to the growth of a cult following. -
Marketing Manager (Running And Golf)Puma Group Sep 2007 - Sep 2009Herzogenaurach, DeAs a member of PUMA Golf's launch team, I managed the marketing plan for North America. I supported sales representatives in building promotional materials, contributed to point-of-purchase design, assisted with media buying, designed and executed numerous promotional events, and assisted with professional athletes.
Paul Naddaff Skills
Paul Naddaff Education Details
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Bentley UniversityStrategy -
Bentley UniversityHuman Factors -
University Of Southern CaliforniaPsychology
Frequently Asked Questions about Paul Naddaff
What company does Paul Naddaff work for?
Paul Naddaff works for The Sprouting Company
What is Paul Naddaff's role at the current company?
Paul Naddaff's current role is Co-Founder.
What is Paul Naddaff's email address?
Paul Naddaff's email address is pa****@****ose.com
What is Paul Naddaff's direct phone number?
Paul Naddaff's direct phone number is +161779*****
What schools did Paul Naddaff attend?
Paul Naddaff attended Bentley University, Bentley University, University Of Southern California.
What are some of Paul Naddaff's interests?
Paul Naddaff has interest in Product Marketing, Animals, Human Factors, Health, Stock Trading, Film/video, Snowboarding, Experience Design, Education, Environment.
What skills is Paul Naddaff known for?
Paul Naddaff has skills like User Experience, User Centered Design, User Experience Design, User Research, Information Design, Design Thinking, Usability Testing, Usability, User Interface Design, Digital Marketing, Design Strategy, Interaction Design.
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