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I am an accomplished and growth-focused business leader with extensive experience in directing formulation of business development strategies, managing business intelligence and integration, and strategic partnerships and profitable Go-to-Market execution. I have proven expertise in building long-term relationships, leading cross-functional teams, and formulating sales and marketing strategies. I have a strong track record of success in highly competitive local and international markets and driving product expansion, while increasing revenues and improving profits. I have a solid background in driving forward businesses in all elements of the technology sector – software, including SaaS, hardware, services, and digital/media as well as delivering innovative ideas on new programmes to enhance efficiency and produce profit. I have demonstrated communication skills combined with the ability to foster relationships and synergy across business lines to drive positive change.A love of learning and a growth mindset coupled with insatiable curiosity keep me moving forward.Below are some of my key accomplishments:★ Founded consultancy business to help tech companies to build successful and resilient go-to-market plans for new market entry and stimulate existing markets.★ Built largest oracle consultancy in EMEA £0 to £35M in SME and Enterprise clients - 4 years, 3 acquisitions.★ Formulated marketing and business development strategies for an education business unit from early years through K-12 and on into higher education, vocational colleges, and learning workplace.★ Merged two separate business operations and reduced OPEX by 25% through combining indirect/direct sales teams and eliminating inefficiencies resulting in business profitability increases.★ Halted market share decline and increased by share by 3% points in first year by building efficient go-to-market sales model.★ Expanded presence from 11 countries to over 44 and increased market share from 22% to 31% in three years by combining run rate channel coverage with key direct government engagements.★ Merged and rationalised 5 regional marketing teams to create an efficient global function covering product, brand and distribution strategies.
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Founder And CeoImaginari Ltd.Ascot, Gb
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Founder & CeoImaginari Ltd. Nov 2016 - PresentAs Founder at Imaginari Ltd, I establish business development and market expansion strategies for technology focused clients. Examples include:☛ Building strategic partnerships and market positioning for a Dutch based developer of machine learning/AI technology in the literacy and content space to increase business growth. ☛ Define and deliver strategic plan for start-up if an early year’s literacy products, including hardware/software and analytics. ☛ Market analysis and go to market modeI recommendation, followed by a sales/marketing plan across 17 countries for a Belgian multi-national collaboration software player.☛ Developed Go-to-Market model and sales for UK eLearning science curriculum solution to enhance business sales and revenue resulting in growth from 160 schools to over 5000 in 12 months☛ Defined UK market strategy and model for Higher Education focused on French eAssessment Vendor.☛ Performed as acting VP sales for UK based SaaS proposition that assisted UK tech companies on employee’s motivation, learning and development to improve business performance.☛ Served as a strategic advisor and commercial negotiator for UK based provider of recruitment services to provide US English tutors to the Chinese online tuition market.
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Strategic AdvisorOccam Jan 2018 - PresentSimple Shared EnvironmentsThe increasingly fluid behaviour of people within shared working environments, combined with the ever expanding range of personal digital devices available, often overwhelms current solutions intended to allow mirroring to a shared screen.OCCAM allows people to freely share their work with confidence and ease, from either Mac OS or Windows device. -
Chief Commercial Officer (Cco)Meganexus Mar 2024 - May 2024London, GbMegaNexus is dedicated to empowering public sector organisations and service providers with cutting-edge, secure software solutions. With a deep commitment to enhancing the lives of citizens, we support professionals across all disciplines by equipping them with the tools they need to efficiently deliver public services.https://www.meganexus.com/solutions.htmlGENAIE (Generative AI for Education) is a fully automated content generation platform for educators.https://www.meganexus.com/genaie.html -
General Manager Us BusinessKognity Jan 2021 - Nov 2023Stockholm, SeBy combining the best of pedagogy and technology, Kognity provides educators with an effective approach to teaching science in the high school classroom. -
Vice President International Business DevelopmentLava Controls Jun 2019 - Apr 2022Dallas, Texas, UsBuilding channels and market presence for this innovative cloud based digital signage control and CMS software to EMEA and beyond.Proactive A/V and digital signage management at a global level. It exists. It is LAVA. -
Sales & Marketing Director (Interim)Developing Experts Ltd. Jan 2019 - Dec 2019Norwich, Norfolk, GbSTEM focused online education platform & distance learning targeted at UK & International students. Assisted founders in positioning relationships with key industry bodies and corporate sponsors to create funding streams for wider school adoption in the UK as well as supporting partnerships to address Chinese schools. -
CeoRit Wireless (Wireless Infrastructure Technology) Jun 2015 - Nov 2016As CEO based in Tel Aviv/Moscow/UK at RiT Wireless Ltd, I created product roadmap with 18 months’ horizon to achieve defined business objectives and successfully positioned the technology with potential investors from VC, private equity, and strategic sources. I devised and introduced market positioning and value propositions to improve customers experience and engagement. I raised profit within two years from early stage cash burn through formulating go-to-market strategy. I designed and launched packaged online saleable product solution in 2016 to increase business sales.Below are some of my key accomplishments that I have attained during this tenure:☛ Integrated “interesting” technology into deployable products and developed value proposition and market position. ☛ Launched distribution and partner programme focusing on emerging markets in SE Asia, India, and Africa to accelerate sales growth. -
Commercial DirectorObeikan Education Feb 2014 - Apr 2015Riyadh, Ksa, SaLead on the strategic development of the Obeikan Education business within KSA and the Middle East/North Africa.Formulate and execute marketing and business development strategies for each of the education business units from Early Childhood, through K12 and on into Higher Education, Vocational Colleges and workplace learning.Commercialization of existing capabilities and development of new solutions and strategic partnerships in eLearning, digital content, publishing, Education services and Education TechnologyCreating eCommerce and mobile application offerings for KSA market -
Founder & CeoImaginari Ltd. Sep 2012 - Feb 2014As Founder at Imaginari Ltd, I focused on helping start-ups and scale-ups plan go to market entry or improvement.Examples include:☛ Evaluated market trend and performed market division and planning for a language learning solution start-up based in Estonia. ☛ I supported and advised the US based student assessment business on global value proposition to improve operational efficiency. ☛ I assisted a UK education app developer on optimal US routes to market to expand business and increase customer base.☛ Productised and internationalised ELL software proposition by assisting management team based in Vienna/Berlin as well as led the creation of strategy and material to support VC fund raising. ☛ Played a vital role as strategic advisor and delivered 18 projects resulting in capital raised by $5M.☛ Designed go-to-market strategy and channel model for a Belgian AV company to maximise new product sales and enhance business profit in US.
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Chief Marketing Officer (Cmo)Promethean World Plc Aug 2010 - Aug 2012Seattle, Washington, UsAs Global CMO - Chief Marketing Officer at Promethean World Plc, I streamlined and globalised Promethean’s worldwide marketing teams/resources following Promethean’s IPO. I created and “sold in” global strategic plan to the board with integrated product and market strategy. I led global team of 100 people and $28M budget to globalise the marketing functions in eight locations, UK, USA, France, Germany, Bahrain, Hong Kong/mainland China, and Australia. I restructured the brand to embrace a broader set of solutions and enter into adjacent corporate and government sectors.Below are some of my key accomplishment that I have attained during this tenure:☛ Raised the business growth globally by 23% over two years through supporting Global build out including a freemium content based teacher portal and community of 1.8M users with around $500K revenue. ☛ Developed and implemented standard frameworks and systems, based on the models that I previously built for EMEA region, to streamline global distribution and go to market.☛ Improved Promethean’s classroom software and hardware products by building content partnerships and digitisation models. -
Chief Marketing Officer & President Europe/AfricaPromethean World Plc Aug 2010 - Feb 2011Seattle, Washington, UsAppointed to CMO role August 2010. Continued to manage European team as well until February 2011.
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President Europe & AfricaPromethean World Plc Jan 2007 - Aug 2010Seattle, Washington, UsDesigned scalable routes to market in 44 plus countries with consistent framework of management, tools, and CRM. Secured three largest tender wins awarded in Spain, Portugal, and Italy by focused deployment of resource and strategic partnerships.☛ Enhanced the business growth from 11 countries to over 44 and raised market share from 22% to 31% in three years by combining run rate channel coverage with key direct government engagements. ☛ Full P&L management, increased revenues by $140M and EBIT by $7M , managing 100 plus staff.☛ One of 4 members of senior leadership team that took company through IPO in 2010.
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Managing Director UkPromethean World Plc Sep 2006 - Dec 2007Seattle, Washington, UsHired to transform Promethean’s existing UK business and transformed business model from direct to distribution channel and redeployed resources freed up to broaden market coverage.☛ Responsible for P&L performance of UK business representing $70m. ☛ Merged 2 separate business operations and reduced OPEX by 25%☛ Moved business to an indirect sales model and built out channel structure and programs.☛ Halted 3 year decline in market share and gained 3% in first year.☛ Established key education content partnerships to support growth of online teacher community.
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Board Director & Ceo CompelsolveCompel Plc 2003 - 2006Full P&L responsibility for £110m of Compel’s business in the areas of technology integration, consultancy and services. 240 staff, 3 locations.Established consultancy & service practices focused on Oracle Enterprise software with combined revenues of £37m+. Acquired three consultancy businesses to accelerate growth and market position.Increased Compel average GM% from 18% to 25% over 5 year period.Transformed sales model from vendor aligned to customer aligned, achieving 185% growth in 3 years - c 150 new clients added per annum.Created profit streams from development of in house IPR resulting in launch of 2 software products revenue of £750k in first year plus annuity opportunities.Added annuity revenue to Compel’s mix by building an Application Managed Service team located in UK, India and Australia; achieved £8m revenue in second year.
Paul N Berry Skills
Paul N Berry Education Details
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Stanford University Graduate School Of BusinessGeneral -
University Of West LondonMarketing
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University Of HullPsychology
Frequently Asked Questions about Paul N Berry
What company does Paul N Berry work for?
Paul N Berry works for Imaginari Ltd.
What is Paul N Berry's role at the current company?
Paul N Berry's current role is Founder and CEO.
What is Paul N Berry's email address?
Paul N Berry's email address is pa****@****rld.com
What is Paul N Berry's direct phone number?
Paul N Berry's direct phone number is +167839*****
What schools did Paul N Berry attend?
Paul N Berry attended Stanford University Graduate School Of Business, University Of West London, University Of Hull.
What are some of Paul N Berry's interests?
Paul N Berry has interest in Children, Education.
What skills is Paul N Berry known for?
Paul N Berry has skills like Strategy, Business Development, Strategic Partnerships, Business Strategy, Leadership, Management, Marketing Strategy, Go To Market Strategy, Start Ups, Strategic Planning, International Sales, Marketing.
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