Paul Griffiths Email & Phone Number

London, United Kingdom

Owners and leaders of market research and insight agencies work with me to grow their revenues, using proven growth strategies. We will work together to:1) (re)set strategy (how are you going to achieve growth);2) refine/ define value proposition development (how can you differentiate and sell yourselves in the market);3) improve account management (get more revenue from existing clients);4) create and support process for lead-generation business development campaigns (win work from new clients);5) develop marketing and brand building plans (reinforce and communicate all the above).As a result, your brand building and sales activation is more effective and your agency grows more quickly and effectively. You get advice, hands-on project-management and support to implement recommendations. Your outcomes are tangible; in financial metrics, in the way your teams are motivated and in the way your clients experience your business.Improvements are continuous, backed up by sustainable processes and feedback loops. I am able to deliver value because I have:1) A strong track-record of ensuring that businesses improve their growth trajectory.2) A pragmatic, project specific and action-based approach. 3) A focus on realisable and measurable impact.4) A sensitive and politically aware understanding of how to implement change in businesses.Some of my recent assignments include:• creating a new business development process to secure better qualified leads and proposal pipeline.• conducting a series of client appraisals to improve revenue streams from key accounts;• creating a refreshed offer and value proposition for a start-up agency;• Development and implementation of a marketing plan for an agency expanding into a new geographic market;• introducing and supporting an revised account planning process to drive growth from existing clients.

London, United Kingdom

Heads of Insight and insight teams are being squeezed. You have increased demand from your stakeholders for data, insight and commercial advice, while being under pressure to deliver with the same or less budget and resources.As such, you need to win the battle for more budget. You need to shift perceptions, so research, insights and analysis are seen as a commercial investment, rather than an operating cost.We help Heads of Insight to plan and execute insight strategy. We support you to increase the impact and reputation of your team through improved stakeholder management and communication. Ultimately we help you to increase and demonstrate the commercial impact you have on your business. And thus to strengthen your hand, to hold or even win budget.

Wimbledon

A Board Director at Simpson Carpenter, my role was to create and deliver the commercial strategy for one of the UK’s leading research agencies. My role covered marketing, sales, client liaison and research delivery across a range of sectors, including Transport, Retail and Technology, Media and Telecoms.

Leading a programme to reinvigorate the operational model of the UK business. Based on a need to radically improve revenue growth and profit margins, I had leadership of a UK-wide initiative to establish a new business model involving both organisational re-design and cultural change to improve focus on delivering insight and consultancy to clients, to increase client-satisfaction and achieve a reduction in staff-churn.

Head of a team of 25 qual and quant Financial Services experts, with an annual turnover greater than £10m. Under my leadership we increased revenue by 10% and improved operating profit by £800k. We implemented a strategy based on delivering insight-led research consultancy and rebuilt the team (including the hiring of 14 individuals) to ensure our offer was credible to clients. I had personal responsibility for delivery of approx £1m of revenue within the budget (with clients in banking and professional services) as well as acting as a consultant on all pitches worth over £250k. Our strategy delivered significant results, as evidenced by our commercial performance and by the 20 point increase in our customer satisfaction scores over the period.

Head of a quant team of 16, servicing FMCG clients. I was given leadership of a team which had had performance issues. We achieved our revenue budget for 2009 and improved the profit margin by 5%. I was Account Director for our largest client (a global FMCG brand) and led the team to deliver a strategic segmentation programme across eight markets and four product categories. During the final three months of 2009 I worked with the Head of Consumer to achieve the successful integration of the TNS and RI Consumer teams.

I was the project leader for a UK-wide business transformation programme to improve client service, accelerate revenue and profit growth, and deliver higher employee satisfaction. As a result of my oversight and direction we overhauled the company's research processes, delivering faster turn-around time on projects, improved quality and profit efficiencies. We provided a greater focus on commerciality and growth, via a revised account planning, relationship management and project review model. We also delivered more effective people management using a systemised competency and skills framework incorporating explicit business skills and targets for behaviour. Overall, I created and tested a business transformation toolkit, applicable to other businesses and challenges.

Responsible for the financial management of three divisions (60 employees and revenue of £20m), including budgeting and financial forecasting. Under my leadership we implemented best-practice financial initiatives delivering improvement in profit margins, successfully executed a revised recruitment strategy (I personally recruited 23 individuals in four months) and merged three offices into one new UK location, with the successful relocation of 350 staff - on time and to budget.

Responsible for several key clients and a team of 6. My achievements included revenue growth of key accounts from £2.2m to £3m, the revitalisation of team, leading to improved performance and increased motivation of individuals. I also led a review and overhaul of divisional job roles and competencies and implemented cross-divisional improvements to increase profitability on projects, improve people management and refocus key account management.

I was an internal consultant, assisting the PLC's Global Chief Executive. Achievements included taking part in the due diligence and subsequent purchase of NFO and its integration in Europe; the development of a CRM diversification strategy where I identified the opportunity and established a strategy for implementation; and the development and implementation of best practice for the pricing, tracking and evaluation of customised business throughout TNS Plc. I also contributed to the creation of global Automotive and Social sectors and assisted in the redefining of TNS brand by identifying future client purchasing needs and requirements. During this period I was also seconded to TNS UK Finance to manage an underperforming key-client account.

Working for a diverse set of SME clients providing business transformation and consultancy. Deliverables included structural and procedural changes in the management and operation of the respective businesses.

Progressed from the Graduate scheme to the International Franchise Department where over time I came to lead a team of 7, providing operational control of Lloyd's business in ASEAN bloc. My achievements included the establishment of an operational hub in Singapore, Lloyd's first full-underwriting presence outside of the UK; the renegotiation of trading arrangements with authorities in Australia and South Africa and the successfully closure of our loss-making Lebanese operation. As part of my leadership role, I introduced a customer relationship database system, devised and implemented an appraisal and training by objectives programme for the department. I also undertook two secondments, to run our office in Hong Kong and to the Chief Executive's team to write a business plan for Lloyd's.com.

Master Of Business Administration - Mba, Strategy And Marketing With A Particular Focus On Entrepreneurship

Ba (Hons), History & Politics

O & A Levels