IGNITE CHANGE galvanizes businesses and individuals to use their power and influence as a force for change.We partner with brands and nonprofits to bring awareness and resources to the causes that shape the development of youth and communities. Through creative, meaningful and authentic programs, projects, campaigns and events, #WEIGNITECHANGE.We also highlight the efforts of everyday people working to make a difference in the lives of others. We use our social platforms to bring awareness to individuals and movements that are changing our world for the better. Together, #WEIGNITECHANGE.

 Created and implemented strategic business plan for organization’s sports management department Developed and managed citywide out-of-school time sports programs, tournaments, leagues, and events serving 27,000 youth within parameters set by the NYC Department of Education, NY State Department of Education and NY City Council Assisted with fundraising, grant writing, marketing, and communications efforts of the organization Hired, trained, managed and evaluated staff of over 250 volunteers, specialists, seasonal, and part-time employees  Managed $485,000 budget directly for 5 school programs and multiple project budgets, controlling spending within funding source guidelines Developed solicitation, marketing, media and collateral materials based on strategic philanthropic and marketing objectives

 Managed the inside and outside sales force for a Fortune 40 company, increasing sales 25% over a 5 month period Ranked top 5 in sales in the Atlanta area for new hires as measured by overall revenues generated increase in revenues monthly Developed new client acquisition strategy for sales team and subsequently trained workforce in new client acquisition program, within three months, the number of active clients increased by 30% Implemented new social media program CCC (Consistent Customer Contact). Managed social networking profiles,marketing, advertising and sales department to streamline operations and information reporting process effectively

 Led generation of alumni, administration, and faculty support for all athletics events with emphasis on student driven public relations, marketing, and promotions for all sports resulting in 200% increase in game day attendance Managed game day operations, i.e. event entertainment, celebrity engagement, and other special promotions resulting in 30% increase in ticket sales over a two year time period Increased brand awareness by establishing and developing partnerships with corporate sponsors at Dominos, Ford, Coca-Cola, US Air Force, Chick-fil-A and countless community organizations by promoting Athletics and University affairs

 Developed online social media marketing plan merging social media channels to increase the MBA program visibility toperspective students, alumni and business community (www.caumbaexperience.com) Articulated student led branding campaign progress through usage of web analytics and market research resulting in 150% increase in website traffic. Led business school consulting for corporate partnerships and university wide marketing/branding campaigns (Social Media, Sustainability, and Student Retention)