Public opinion matters. The more we understand how people think, the more influential communication is. This is what I believe and a motto that has guided my career. For over 10 years, I’veplanned and produced awareness-raising campaigns, primarily for public agencies or public-foundedcompanies and federal, state and city offices. I’ve also been involved in dozens of politicalcampaigns in which I collaborated as a Copywriter, a Social Media Coordinator, a CampaignMobilization Director and, recently, a Campaign Manager.Outside office hours, I’ve studied in-depth public opinion, its considerable conceptions and itsimpacts on public policies. When I got my Master's Degree in Communication, I exhaustivelyconducted investigations to understand how public opinion affects the branding of political parties.Recently, working as a Scholar of Public Opinion and Electoral Behaviour, I’ve been committed tocomprehending how public opinion polling influences voters’ behaviour.I’m a daily listener of podcasts, so if you are listening to a good one, please share it with me. I alsospend evenings with an e-book reader in my hands, reading about history and political sciences;except on the nights I watch soccer matches.Feel free to reach me at petitinga@gmail.com. I look forward to collaborating with you.