I developed and launched We Flow, a Healthtech/Fittech startup offering a video streaming platform and mobile app for fitness enthusiasts. We Flow provides high-quality, on-demand classes for running, indoor cycling, and other fitness activities, guided by certified instructors. The platform integrates music, immersive visuals, and real-time metrics to enhance user engagement, track progress, and personalize experiences, catering to both individuals and B2B markets like gyms and wellness centers.At We Flow, I set the strategic direction, managed product development across Android, iOS, and Windows platforms, and handled IT supplier relationships. I also established strategic partnerships, implemented a digital marketing strategy, and managed key financial performance indicators to ensure business viability.

Investing in innovative startups with FEA-USP support based on alumni network. Attending pitches sessions to boost the growth of emerging businesses and mentoring Startups in early development phases.Member of Training Program for Partners of Science and Technology-Based StartupsSEMPRE FEA / FEA USP 2024

I provide strategic oversight for my family-owned distillery, which specializes in artisanal cachaça production. We manage the entire process, from cultivating raw materials to delivering the final product, across three distinct brands (A Trindade, Primeiro Beijo - Ouro and Prata). My responsibilities include developing supplier relationships, implementing sales strategies, and conducting financial analyses to ensure sustainable growth. My role is primarily consultative, allowing me to contribute to the long-term vision and strategy of the family business while addressing specific strategic needs.

In the Food & Restaurants sector, I scaled operations in Oriental cuisine from one to six restaurants, managing four distinct brands. My role encompassed franchise marketing, finance, operations, HR, customer service, and supply chain management, with a focus on strategic and financial evaluation of expansions and new concepts. After 13 years of leading operations, I initiated a restructuring and now I perform as a partner investor, using my experience to guide continued growth and success.

I led an innovative project with NET Virtua, enhancing value for customers by deploying WiFi hotspots across cities and major airports in partnership with INFRAERO, simultaneously boosting Claro operator's data mobility network capacity. My role included driving the mobility strategy, expanding the hotspot network, forging partnerships, setting product parameters, establishing offer policies, refining customer service processes, and overseeing business planning and advertising. This initiative marked a significant advancement in our network services and customer engagement strategy.

At Serasa Experian, the leading provider of credit intelligence in Brazil, I served as the Segment Manager for banks, credit cards, and financial institutions. In this role, I identified market opportunities and executed strategies to strengthen our financial sector presence. I set objectives, including goals, budgets, and targets, and developed business cases with financial impact analyses to ensure sustainable growth. I led integrated marketing programs, collaborated with product and cross-functional teams to refine offerings and launch impactful campaigns. Additionally, I analyzed key data for strategic decisions and engaged with clients and commercial teams to negotiate solutions, set pricing strategies, and drive sales through cross-selling and up-selling.

At Vivo, the largest mobile operator in Brazil, my role encompassed leading and contributing to key projects and strategic activities that advanced the company's innovation, operational efficiency, and market leadership. Products/Projects managed: Wireless Internet (lauching Brazil's first 3G broadband mobile network), VOIP Solutions, Mobile Payments, Mobile Banking, CDMA/GSM Migration, Field Staff Automation/Productivity.I directed the product portfolio management, aligning offerings with market demands and driving innovation projects through comprehensive business planning. I led initiatives to enhance customer service, network infrastructure, and billing systems, while also negotiating strategic partnerships to expand service capabilities and market reach. Additionally, I developed targeted advertising campaigns and offers to attract and retain customers, managed budgets, and set strategic goals to ensure financial health and project success. I also represented Vivo in international forums across Latin America, promoting global collaboration and knowledge sharing.

Products/Projects managed: Redesigning Receivables Discounts, Launch Pre-approved Credit, Internet Banking Improvements, Installment Credit for Educational InstitutionsAt Unibanco, I managed the annual budget for business credit services, aligning it with strategic goals, and optimized discounts and account products to maximize profitability. I collaborated with the IT department to improve digital banking systems and led marketing campaigns to increase product adoption among corporate clients.Additionally, I developed training programs to ensure customer service excellence and worked with Cash Management to integrate financial products for businesses. I also set and adjusted service fees to maintain a balance between competitiveness and profitability.

Products/Projects managed: Credit Contracting (eletronic channels), Rotative Credit Portfolio, Segment Creation and Client MigrationAt Banco Itaú, I led commercial campaigns to boost the adoption of credit products for businesses and managed the annual budget for these services. Conducted analysis and management of rotative credit products, optimizing their performance. I led process automation to enhance efficiency and collaborated with IT to improve banking systems. Initiated auditing processes for compliance and adjusted fees and tariffs to balance competitiveness and profitability in business credit services.