Paulo Ribeiro Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Founder and CEO of a profitable consulting business focused on overhauling marketing effectiveness for leading brands. As head of the business, responsibilities include positioning of the business, leading sales, recruiting, and managing the cross-functional staff. With no outside investment, and no debt this firm earns healthy margins, and delivers significant positive impact for our clients. Highlights include: Strategy, concept, product development and GTM for Unity Technologies first consumer product.Evolved marketing for TNF in trail categories helping a 9% decline in 2021 become 33% growth in 2022. Shepherded evolution of Sun Valley’s marketing through Covid responsible for 70% of the local economy.Defined Converse Design strategy helping to fuel a return to growth in 2021 following a 3-year decline. Led Arc’teryx’s first global brand marketing effort ‘No Wasted Days’ (F’23) as catalyst to reach $1BN.

Portland, Or, Us

Builder and leader of Wieden+Kennedy's emerging technology agency. Took a department with $3MM in staff costs and $0 revenue to $13MM in annual topline with healthy margins in just over 2 years. As Managing Director I was responsible for the business strategy, management and performance of the team and the P+L. During this time I was also part of a global team of leaders tasked with a vision to evolve the global agency.Select highlights: Developed metaverse strategies for Nike highlighted at Investor Day 2017 and NY Fashion Week. Part of Samsung’s ‘best ever mobile launch’ moving 50MM units and selling 5MM GEAR VR units. Making W+K known for technology services and earning Adweek Global Agency of the Year honors.

San Francisco, Ca, Us

West Studios (now West Ventures) is an accelerator for disruptive technology startups founded by Jack Dorsey – With an equity stake in each of our portfolio companies we were accountable for marketing and growth for each business. As Managing Director my responsibility was hands on management of the strategy and teams developing new products, product launches and growth plans for products ranging from hardware to subscriptions. During my tenure our portfolio incuded: Twitter, Square, Jawbone, Rdio, Anki, Venmo, Braintree (acquired by Paypal), Path and more. Working with our founders we helped raise 100's of millions in Venture Funding and built a stock portfolio worth $25MM+via services rendered.

New York, Ny, Us

Redscout is an innovation consultancy which grows brands through new products and services. As Managing Director I was tasked with turning around a struggling business. We evolved the service offering to the needs of Silicon Valley including org design, recruiting and management of the consulting output. The result was doubling revenue and growth from an annual loss to over 20% margins. Client case studies include: Innovation for Gatorade to expand product categories (launching G-Series) which reversed a double digit decline for the $5B brand. Evolving LinkedIn from job hunting product to a career resource which accelerated growth from 70MM users to over 300MM around the IPO. Developing new products and innovation framework for Wrigley’s and Skittles to monetize brand IP in physical and digital products.

Portland, Or, Us

Global Strategy and Account Director for Electronic Arts, a dual-role responsible for leading two departments and transforming marketing on behalf of EA at the forefront of digital transformation. Highlights include developing a completely new engagement model for Electronic arts moving from short 2-4 week sales cycles to year around engagement model paving the way for the business to move from selling discs to recurring subscriptions. We also led the creation of a media planning function to drive significant improvement in the ROAS by piloting sophisticated re-marketing and earned media efforts. We developed a year-round skunkworks framework that generated earned media well beyond the paid investments. One tidbit: we delivered so much earned media to EA Games that there was enough advertising budget to invest in a Super Bowl campaign (first video game in 25 years).

Portland, Or, Us

Head of strategic planning for Nike overseeing a team strategists across 6 sport categories as well as Nike Brand (JDI) efforts. Creator of "Nike Girls Team" a global panel of teen girls whose insight informed Nike product creation as well as marketing strategy. Led "Pro Combat" strategy to successful steal back share from Under Armour, led strategy to take over global Tour de France coverage with Livestrong 'Chalkbot' the gold standard in earned media as well as "It's about You" campaign.

Portland, Or, Us

Repositioning of EA Sports (FIFA, Madden etc...) to grow beyond core gaming with mainstream consumers. Driving 14% growth YOY

Portland, Or, Us

Leader of cross functional marketing teams developing campaignsfor Nike, Target and Miller Brewing.

Led global campaigns for HP, Stoli and The North Face. Account Management Lead for Sprint Wireless 3G Launch pushing Sprint to the #2 position in mobile. Member of New Business team helping to net Allied Domecq, Jamba Juice and The North Face business.

Brand Strategy, Production and Media Planning for finance and technology brands.

New York, Ny, Us

Bachelor Of Arts (B.A.), Psychology Major, Environmental Studies Minor

Digital Master Class, Digital Communications