Responsible for leading the Strategy and Planning and Social Media teams for the LatAm (Brazil and Mexico) operation of the agency.

MAIN ACTIVITIES: - Responsible for leading the LatAm (Brazil and Mexico) Strategy and Planning team for the operation.- Conducting research to provide strategic counsel and identify opportunities for clients.- Leading research and data collection to inform business proposal strategies.- Developing multi-purpose reports.- Delivering strategic projects including creative strategy, communications planning, consumer experience planning, and omni-channel content strategy.- Leading the strategic offering related to paid media performance with key business stakeholders and the team.

Social Media Lead for Greenpark Digital Advertising Agency's Brazil and Mexico operation, responsible for leading the team serving clients such as Sanofi and Reckitt.

- Responsible for the “Out of the box strategy” classes at the quarterly strategy bootcamp- Class focused on data-driven campaign, content and product study cases, brand persona development and social media strategy creation

Head of Marketing at Bolt and its subsidiary Bow-e, energy companies focused on the marketing of energy for both free and captive markets, responsible for establishing the company's marketing department.MAIN ACTIVITIES:- Development of full funnel strategies for Bolt and its subsidiaries Bolt Energy, Bolt Pro and Bow-e targeting B2B and B2C audiences- Ensuring the implementation of effective marketing strategies, reviewing and reporting on all areas- Focusing on growing the client base through multi-channel lead generation strategies- Overseeing PR, paid media, e-mail, blog, social media and event planning and execution- Managing annual marketing budgets monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)- Team and external vendors managementRESULTS HIGHLITGHS: - Brand exposure in tier 1 trade such as Valor Econômico, Exame, O Globo, Gazeta do Povo, Reuters and others;- Development, execution, and implementation of a strategy for trade event participation, generating brand visibility, qualified leads, and business opportunities;Development of an influencer content strategy, focusing on education and delivering a series of videos to be shared on multiple channels.

Senior Marketing Manager for Khan Academy's Brazil operation, a US-based non-profit edtech.MAIN ACTIVITIES: - Develop strategies for user funnel management, focused in acquisition, engagement, retention and reactivation aligned with the company’s KPIs- Develop 360 communication channels strategies (email marketing, social media, earned media, owned media, search, display, remarketing, blog, branded content)- Measurement of marketing efforts through platforms such as Google AdWords, Google Analytics, Facebook AdManager, Tableau and Mode- Develop marketing campaigns and briefings focused on brand awareness and platform engagement- Localization of global campaigns to the local market- Develop projects in partnership with content, product, analytics, engineering and design teams- Manage third party teams (digital marketing agency, branded content and PR)- Manage and develop budget plansRESULTS HIGHLIGHTS: - Set up, strategy definition and operation management of Khan Academy Brasil ongoing comms channels (email marketing, social media) and paid media efforts (search, display, remarketing)- Development of acquisition campaign focused on teacher education exceeding enrollment to 320% and conclusion to 82% above the estimates- Strategy development for platform engagement campaign, engaging 30% of active user base during 3 months- Brand exposure in tier 1 trade such as Veja, Forbes, Folha de S. Paulo, Estadão, Carta Capital, G1- Growth project focused on recategorizing target user based on platform usage

MAIN ACTIVITIES: - Managed and developed a 12 person team responsible for building digital strategies, creating content, managing communities for brands like GOL Linhas Aéreas, SKY, Risqué, Mitsubishi and others. - Developed creative briefings for partner teams- Developed monthly reports with content performance measurement, trend research and market analysis- Participated in RFP processesRESULTS HIGHLIGHTS: - GOL Airlines ongoing content strategy (social media + awareness campaigns) between 2015 and 2018- Launch of Risqué’s first influencer driven campaign- C&A’s content launch strategies for special campaigns

MAIN ACTIVITIES: - Developed special projects that included research (desk and consumer behavior), consumer insights, forecasting, competition analysis, digital editorial strategy, content creation and also special stunts (online and offline).RESULTS HIGHLIGHTS: - Pic nic Ben & Jerry’s at Oscar Freire: BTL project to celebrate first Brazil store opening- Adidas Originals cultural research- C&A weekly internal reports

Responsible for the development and production of creative projects for audiovisual content and event production.

Assisting the creative team with trend researching and market references for the Resort 2013 collection.

Helping on the research and development of visual references for art direction on shootings for the agency in NYC for the photographer Terry Richardson.

Research and analysis for the city of Curitiba, known as a model due to its urban planning.