At MDS Group, one of the largest insurance brokers in Brazil, I am responsible for managing and maintaining HubSpot CRM, in addition to operationalizing the entire relationship strategy and process optimization on the platform.

Serasa Experian, present in over 40 countries, is a global company specializing in credit information and analysis, essential for decisions related to credit, risk, and business.➔ Development and execution of demand generation strategies, ABM strategies, lead generation, prospecting, and customer relationship.➔ Collaboration with teams from various departments to develop data-driven sales strategies focused on growth and customer satisfaction, including communication workflows, retention strategies, sales cycle, customer journey, email campaigns, list creation, and data strategies.➔ Information management, report implementation, and CRM tool integration to enhance performance, promoting optimized lead generation.➔ Creation of analyses and strategies for customer acquisition and retention initiatives.➔ Team leadership, fostering a culture of high performance and innovation.

Mercado Eletrônico is a leading provider of B2B e-commerce solutions in Latin America, with an annual transaction volume exceeding 100 billion Brazilian reais.➔ Development of digital marketing strategies and successful campaign implementation, resulting in a 30% annual increase in revenue generated from Inbound sources.➔ Creation of data analyses to optimize the effectiveness of marketing campaigns.➔ Leadership of the digital marketing team and collaboration with the sales team.➔ Efficient management of a digital marketing budget, optimizing media expenditures.➔ Optimization of acquisition channels.➔ Inbound and Outbound Marketing strategies, including LinkedIn Ads, Google Ads, and Hubspot management.➔ Process optimization to enhance departmental performance, adopting a data-driven approach.➔ Leadership of the SDR team in Brazil, Mexico, and Portugal.

The Mercado Eletrônico, a leader in B2B e-commerce solutions in Latin America, with over 100 billion Brazilian reais transacted annually through its platform.➔ Successfully executed Inbound Marketing and Marketing Automation strategies, resulting in increased lead generation and applying digital analytics for optimization.➔ Created online campaigns and employed data analysis to inform strategic decisions.➔ Developed sales reports and email marketing strategies to enhance performance.➔ Utilized a data-driven approach to optimize growth hacking initiatives and paid media strategies.

- Led digital strategies, managed online campaigns, and implemented best practices in Social and Web Analytics.- Managed and analyzed social media to generate results.

Played a multifaceted role, including communication management, campaign planning and execution, content management, and lead generation strategies.