Paulo Eduardo Goulart De Souza Email and Phone Number

B2B Commercial Quality Manager- Lead a team of 11 high-performance employees, with topics of extreme relevance to the board.- Quality Management: being the link between Go To Market and Sales. With a fixed monthly agenda with analysis presentations in forums, providing valuable insights and learning. Additionally, I am responsible for monitoring Quality ScoreCard (QSC) for the Small and Medium Enterprises (SME) segment, ensuring consolidated weekly previews by partner and other… Show more B2B Commercial Quality Manager- Lead a team of 11 high-performance employees, with topics of extreme relevance to the board.- Quality Management: being the link between Go To Market and Sales. With a fixed monthly agenda with analysis presentations in forums, providing valuable insights and learning. Additionally, I am responsible for monitoring Quality ScoreCard (QSC) for the Small and Medium Enterprises (SME) segment, ensuring consolidated weekly previews by partner and other commercial hierarchies.- Creation of new KPIs and relevant dashboards to monitor the general performance of B2B, bringing proposals that can boost the quality of sales or the plant.- Responsible for improving VivoOne's commercial approach through the use of efficient tools, such as voice transcription and text analytics, contributing to improving our customers' experience.- Management of customer registration in SalesForce, ensuring monitoring of the % of customers with biometrics, a new B2B indicator. With expertise in KPI, it will provide important insights and penalties for salespeople, aiming to reduce the volume of irregularities.- Preventive action on issues of Fraud and commercial irregularities, with recurring monitoring reports and Ad Hoc analyzes on suspected fraud. In 2024, the focus was one PBI for the commercial (Internal and Partners), providing visibility and notifying problems as soon as possible. Show less

• Manage KPIs, implement relevant reports and dashboards to monitor the performance of sales channels, and active campaigns for the SME segment;• PowerPoint presentations of currently results / indicators, future initiatives and projects for the Commercial Managers and Directors;• Responsible for conducting new projects in e-business marketing for the Small and Medium Enterprises (planning, scope, specifications and tests), focus on improvement of results and enhancing processes and… Show more • Manage KPIs, implement relevant reports and dashboards to monitor the performance of sales channels, and active campaigns for the SME segment;• PowerPoint presentations of currently results / indicators, future initiatives and projects for the Commercial Managers and Directors;• Responsible for conducting new projects in e-business marketing for the Small and Medium Enterprises (planning, scope, specifications and tests), focus on improvement of results and enhancing processes and quality;• Manage Telefonica | Vivo SMEs portfolio on the Channels, focusing on year-to-year growth, profitability and launching new products, plans and services;Main Results and Projects: • Create the 2015, 2016 and 2017 Marketing and Sales Plan;• B2B Customer Segmentation (2015, 2016 e 2017);• Continuous study of Channel’s Sustainability and Profitability;• Lean Six Sigma Project: Launch of B2B customer management solution (06/2016);• SalesForce – Commercial Focal point for planning, scope, specifications and tests (06/2017);• Launch and management the KPIs of the New Family of Mobile Plans (10/15). Show less

• Prepare presentations about strategic planning , results , and future actions of the five sales channels (Nextel Store, Flagship Stores , Kiosk , E-Commerce and Telesales) to the Directors;• Responsible for conducting new projects in e-commerce and digital marketing (planning, scope, specifications and tests), and the execution and maintenance of online campaigns;• Structure spreadsheets and databases for analysis and planning, in order to prepare presentations to Sales Managers and… Show more • Prepare presentations about strategic planning , results , and future actions of the five sales channels (Nextel Store, Flagship Stores , Kiosk , E-Commerce and Telesales) to the Directors;• Responsible for conducting new projects in e-commerce and digital marketing (planning, scope, specifications and tests), and the execution and maintenance of online campaigns;• Structure spreadsheets and databases for analysis and planning, in order to prepare presentations to Sales Managers and Directors;• Define portfolio, strategy and customers of each sales channel, in order to be more productive;• Track E-Commerce indicators (SEO, SEM, visits, page-views, average time per visit).Main results and Projects: • Reformulation of the Nextel site to improve the user experience and brand awareness (09/12);• Project Nextel 3G: responsible for sales area planning, scope, specifications and tests (01/13);• Responsible for the implementation of the Click-to-Call for mobile users (06/13);• Design of the new IVR with navigation improvements (08/13);• Start-up of the e-commerce channel (06/14). Show less

• Local responsible for the implementation of the new site design, which was focused on create brand and product awareness;• Maintenance of the website content with a focus on constant improvement of SEO;• Monitoring the performance of products: market analysis, monitoring of financial information and indicators of research reports;• Social media management in branding campaigns and sales;• Sales forecast and manage KPIs (price, profitability, average ticket) of the… Show more • Local responsible for the implementation of the new site design, which was focused on create brand and product awareness;• Maintenance of the website content with a focus on constant improvement of SEO;• Monitoring the performance of products: market analysis, monitoring of financial information and indicators of research reports;• Social media management in branding campaigns and sales;• Sales forecast and manage KPIs (price, profitability, average ticket) of the e-commerce.Main results and Projects: • Social Media Optimization: Global Branding Campaign (For Those Who Do) (09/11).• Search Engine Optimization: Global Enhancing Project (10/11);• E-Commerce (B2B e B2C) start-up (01/12). Show less

• Responsible for the analysis of sales in various online medias that Polishop was advertising, as well as the follow up of sales of the current period against the established goal;• Control and monitoring of the site content through the analysis of Return on Investment (ROI) and the continuous monitoring of key performance indicators (KPI);• Responsible for supervising, monitoring and constant analysis of paid search campaigns (Google and Yahoo) as well as analysis of competitors;•… Show more • Responsible for the analysis of sales in various online medias that Polishop was advertising, as well as the follow up of sales of the current period against the established goal;• Control and monitoring of the site content through the analysis of Return on Investment (ROI) and the continuous monitoring of key performance indicators (KPI);• Responsible for supervising, monitoring and constant analysis of paid search campaigns (Google and Yahoo) as well as analysis of competitors;• Monthly performance reports on the Price Index websites (BuscaPé, Zura, Shopping UOL) with insights for market opportunities.Main results and Projects: • Maintaining the minimum ROI of 5 times the investment, on all the online medias;• Management SEO and Paid Search together with the Agency (Cadastra). Show less