Executive responsible for the commercial strategy and activities relating to marketing, sales, customer development and customer care.Consistent background on Information Technology and Telecommunication Industries Solutions, Leadership, Strategy and Business Development. Experience on leadership and coordination of sales and project teams, and +25 years working on attending public and private organizations as sales leader.MBA on Business Management at Fundação Dom Cabral, MBA on Entrepreneurship at FGV and the IBM Client Executive Certification Program at Harvard Business School.Specialties : Sales, Customer Development, Inbound and Outbound Marketing, Strategic Planning, Client Value Creation, Negotiation, Leadership, Team Management, Service and Software Sales, Ethical Values, and Sales ExecutionLast Years SummaryAfter the first 4 years of operations at Target Solutions, due to the evolution of the company strategy towards the consolidation of its own solutions portfolio, in addition to the already established commercial activities focused on the development of sales of OSS projects for Telecom operators, I started to develop the marketing plan and activities of our own communication solutions for the SMB market. With this, we created a typical sales operation of a startup within Target Solutions itself, with several Sales Marketing and Marketing Engagement activities that have gained importance and dedication.Thus, in this recent period my focus was broadened and added all these topics combined in a saas marketing strategy: : Inbound Marketing, Content Management and Generation, Lead Scoring, Outbound Marketing 2.0, Y Funnel, Product Market Fit, Life Time Value, Consistent Sales Systems, Sales Team Accountability, Software as a Service, OKRs, Lean Startup, Predictable Revenue, Smart Lead Generation, Lead Qualification, Marketing Qualified Leads, Sales Qualified Leads, Active Prospection, Cold Calling 2.0, Annual Recurrent Revenue, Monthly Recurrent Revenue, and more.As of 2018, we have developed a software platform aimed at Team Management through Voice Communication, called BiPTT. This platform, initially a product, was transformed into a specific operation, with dedicated teams, processes and marketing.