- Create and implement marketing strategies to promote products and services- Manage online and offline marketing campaigns, including advertising, email marketing, social media, and events- Innovate and develop customer acquisition and retention strategies- Analyze data and metrics to optimize the performance of marketing campaigns- Collaborate with the sales team to develop effective marketing materials- Keep up with the latest trends and best practices in marketing- Manage the marketing budget and ensure return on investment- Oversee the marketing team, set goals and priorities

Lead a dynamic marketing and communications team, set clear goals, and evaluate performance. Provide constructive feedback and coaching to foster a high-performance culture.Work closely with sales and product development teams to align marketing initiatives with business objectives.Ensure seamless integration of advertising campaigns, promotional materials, and events for brand consistency.Develop and execute impactful advertising campaigns, craft promotional materials, and manage events.Create engaging content for the website, institutional LinkedIn, CEO LinkedIn, Instagram, and other social media platforms to increase brand awareness and generate leads.Implement robust analytics to evaluate marketing campaign effectiveness. Monitor competitive performance and market trends to keep the company ahead.Manage the company's presence at trade shows and industry events. Orchestrate planning, logistical coordination, and post-event follow-up for maximum impact.Establish and maintain clear branding and visual identity guidelines.Manage innovation projects, including market research, risk assessment, regionalization, and global strategy implementation.Focus on solidifying and expanding the corporate image in the industry.Collaborate with agencies, vendors, designers, and service providers for quality and timely project delivery.Orchestrate strategic planning for press office activities, overseeing the dissemination of solar trackers in relevant media. Approve releases and guidelines, monitor results, and uphold the brand reputation.Stay abreast of marketing and communications trends, market changes, and best practices. Share insights with the team and apply knowledge to enhance company initiatives.

Development of marketing and communication strategies to increase company visibility and boost sales of solar trackers.Management of the marketing and communications team, setting goals, evaluating performance, and providing feedback and coaching.Work closely with the sales team and product development team to ensure marketing initiatives are aligned with business objectives and market needs.Development of advertising campaigns, promotional materials, events, content for the website and social media such as institutional Linkedin, CEO Linkedin, and Instagram, and other marketing initiatives to increase brand awareness and generate qualified leads.Analyzing and evaluating the effectiveness of marketing campaigns, monitoring competitive performance, and following market trends to ensure the company is always one step ahead.Management of the company's presence at trade shows and industry events, including planning, logistical coordination, and post-event follow-up.Ensuring brand consistency across all marketing and communications initiatives by developing and maintaining clear branding and visual identity guidelines.Management of innovation projects in marketing and communications like conducting market research, risk and opportunity assessment, regionalization, and implementation of global strategies and campaigns, among other initiatives, working with a focus on solidifying and expanding the corporate image in the industry.Work collaboratively with advertising agencies, event vendors, designers, and other service providers to ensure the quality and on-time delivery of all marketing and communications projects.Press relations management and development of strategic planning to ensure proper dissemination of solar trackers in relevant media, including approval of releases and guidelines, and monitoring of results.Monitoring marketing and communications trends, market changes, and industry best practices, and applying it to company initiatives.

Delegate and supervise tasks, structure goals, and evaluate performance indexes.Provide guidelines, apply feedback, and implement intervention measures aligned with company objectives.Conduct market research, assess risks and opportunities, and regionalize global strategies.Implement campaigns to solidify and expand the corporate image within the operating segment.Structure and coordinate inbound and outbound marketing plans.Determine key communication and content channels for brand promotion.Conceptualize and execute product launches, promotions, and incentive campaigns.Control the annual budget and measure the Return On Investment (ROI) of marketing actions.Manage internal and external communication channels, including e-mail marketing, social networks, website, and newsletters.Compose and administer content, evaluate media trends, and respond to new business needs.Monitor platform performance to optimize business volume.Supervise the execution of the marketing calendar and corporate events.Monitor activity schedules, analyze costs, and control expenses.Manage contracts and negotiate with suppliers.Develop catalogs and promotional materials (physical and digital) to support the sales team and ensure operational excellence.

Concept and development of printed and digital marketing materials for promotional and institutional campaigns. Planning and execution of incentive campaigns, content marketing and digital marketing actions. Social networks management. Delivery of marketing and corporate communication plans and media plan management for products and services. Branding and corporate visual identity. Google Analytics, Google Adwords and Google Display. Development of inbound and outbound marketing actions. Facebook Ads.

Strategic and multifunctional coordination of the marketing functions, acting from directing teams, to the development of integrated marketing plans (inbound and outbound) and implementation of content tactics via social networks and other media, focusing on reaching and overcoming established goals.Conducting visual communication projects in the areas of Graphic Design and Technology, especially related to the production of graphic materials (presentations, manuals and corporate guides), adapting the visual language to the characteristics and needs of each project.Expertise in the development and management of branding projects, raising the positioning of the corporate identity vis-à-vis competitors, in addition to mapping the coverage areas to verify business opportunities, enabling the expansion and consolidation of brands in the competence market.Implementation and management of the Salesforce CRM system, focusing on lead generation for the commercial team and strategic administration of the customer database, aiming at systematizing actions to expand results and foster sales campaigns, projects, courses, among other initiatives.Administration of activities of suppliers and external partners, acting in the follow up of negotiations and closing of service provision contracts, alignment of demands and supervision of the processes, development of branded content, advertising campaigns and other dissemination strategies.Success in reversing the percentage of drop in the Franchise Store portal enrollment rate, a result obtained through the insertion of content marketing strategies aimed at the target audience, boosted with Facebook Ads.Mega Stand Design award, granted by the Retail Design Institute (RDI), for the Franchise Store stand at ABF Expo 2012, structured with a focus on integrating mini-stands for each franchise brand represented by the company.

Responsible for Corporate Visual Identity and Branding. Planning and execution of inbound and outbound marketing actions. Development of graphic design projects for Manuals, Corporate Guides and presentations. Graphic design and technology project management.

Responsible for creating complete graphic and environmental design projects, from customer service and support to their execution, from the concept of logos and corporate visual identity manuals and preparation of printed materials (folders, catalogs, invitations and business cards) to signage and expography projects.Successful cases: development and implementation of the Ibirapuera Park signage project (2008), coordination of the visual communication projects for the Pinacoteca de São Paulo, holding an average of 5 exhibitions per month for 2 years, and the production and assembly of the graphic project of the itinerant exhibition "Arte Moderna em Contexto", from the Banco Real art collection, in the cities of Belo Horizonte and Recife.