Lift Marketing is a results-driven marketing consultancy specializing in developing and executing innovative strategies that drive brand awareness, customer engagement, and sales. With a proven track record in multicultural marketing and data-driven campaigns, we deliver measurable results for our clients across a wide range of industries. Our expertise includes market research, competitive analysis, brand strategy, digital marketing, and traditional media delivering results across a range of industries including education, telecommunications and financial services.

Lead customer acquisition for Assurance Wireless, a government-subsidized pre-paid wireless service which provides affordable communication services for low-income Americans to bridge the digital ♦ Established high performing direct-to-consumer marketing team which transformed the Assurance Wireless brand, growing annual sales 380% over 3 years, acquiring over 1 million customers annually.♦ Spearheaded a complete overhaul of the Assurance Wireless brand website, increasing website traffic by 50% and driving a 20% increase in conversion rates.♦ Secured a $40M annual marketing budget to fuel a multi-channel strategy encompassing paid search, social, email and partnerships campaigns to exceed aggressive sales targets by 20%. ♦ Harnessed the power of data analytics to optimize the website experience, improve SEO, and enhance campaign performance to ensure that every dollar spent was delivering results.♦ Recognized for outstanding accomplishments receiving T-Mobile's highest award, among the top 3% of the company's performers at “Peak 2021” in Maui, Hawaii.

Grew Vonage business in multicultural markets in US and globally with Latin American and Asian partners. Assess market and segment opportunities, create brand strategy, value proposition, positioning, manage partner relationships and execute integrated launch campaigns across PR, mass, direct and digital media. Manage all results analysis and budgets to exceed sales and revenue targets.♦ Built marketing team supporting expansion into global markets in South America and Asia, created strong relationships with JV partners and successfully launched co-branded offers targeting Filipino-Americans, Brazilian nationals, US expatriate and military segments.♦ Grew annual revenue to $10 million, capturing 6% of the US Filipino market within 18 months. Re-designed web experience integrating search and Facebook advertising with TV, print and event marketing.♦ Shifted TV and print marketing to an all-digital mix of search, Facebook and YouTube advertising, cutting cost by 40% while doubling sales orders through optimized targeting♦ Surpassed revenue targets by 22% and under-ran marketing budget 39% acquiring expatriate, military, and Hispanic customers in 30 countries through paid search, display, and social media marketing.

♦ Owner of Independent marketing consulting agency providing marketing and brand strategy, new product development, project management, and integrated launch marketing solutions across Telecommunications, Travel and Financial Services Industries♦ Primary consulting engagements with American Express, Verizon Wireless and Vonage

♦ Marketing leader directing the development new mobile App advertising model using customer location, web browsing and App data to help marketers reach audiences more efficiently through delivery of advertisements through mobile devices.♦ Led cross-functional teams across marketing, design, technology and third-party partners. Project managed IT support, defined product requirements, and structured in-market test plan.

♦ Created innovative identity theft protection product from ideation through design, development, and launch. Led cross-functional teams and developed card member enrollment website.♦ Upsold card members bundled travel services across hotel, tour, cruise, and car rental partners offering family-centric amenities. Generated $2 million in 6 months, exceeding forecast by 10%.♦ Saved $250,000 annually through implementation of web-based contracting process supporting over 600 hotel partners. Negotiated and executed co-promotional campaigns with 8 cruise partners.

Led the development and launch of wireless data services for business customers generating more than $36M in annual income. Mobile Data Marketing Director ♦ Generated over $30 million in revenue through launch of text and mobile data plans for wireless devices, and creation of wireless / wireline bundles for business customers. ♦ Established pricing of wireless data portfolio as a Mobile Virtual Network Operator (MVNO); trained wireless sales force on services, features and positioning strategies.Internet Services Marketing Director ♦ Managed customer acquisition and retention through communication bundles combining Internet, home and mobile calling. Manage $90 million marketing budget. ♦ Expert in direct response marketing distributing over 60M pieces, improving sales yield 22% through A/B testing and modeling, growing customer base to 1.5M achieving 124% of target. ♦ Conducted usability testing and redesigned online registration website yielding 20% increase in sales.International Alliances District Manager ♦ Created Mexican market entry strategy and captured #1 market share position among new carriers. ♦ Provided consultative marketing support to joint venture partners in the UK and Canada.♦ Product managed $20 million International Long-Distance services revenue to Latin America. Earlier AT&T Experience: Marketing Chief of Staff for EVP, Data network sales to IBM, and UX design of external and internal company websites.