At ROI Marketing Digital, I am responsible for leading institutional and strategic communication with stakeholders, including shareholders, investors, and partners, both in Brazil and the United States. Our focus is on providing digital marketing solutions that help Brazilian entrepreneurs expand their businesses in the U.S. market, with a personalized approach and measurable results.I also played a key role in the incorporation and structuring of the company, overseeing our online and offline communication efforts, always aligned with our brand positioning and value proposition. Additionally, I am responsible for developing and implementing strategic marketing plans that drive growth and visibility for our clients across various markets.My role further includes supervising content strategy and managing research and production teams, always focusing on global trends. We work to ensure that our clients achieve sustainable and consistent results, promoting innovation and expansion in the markets we serve.

Co-participant in shaping the positioning and strategic vision of Climate Positive Outlook, as a provider of content and other information services on the internet, in the fields of energy, energy efficiency, sustainability, climate, environment, and digital industry. Played an active role in the structuring and communication strategy of its online platform for services and content energiaqueinova.com.

Responsible for establishing and maintaining a transparent, consistent, and efficient relationship of the Company with shareholders, investors, companies involved in the low-carbon economy, financial analysts, auditors, governments, regulatory bodies, and other stakeholders, collaborating with national and international institutes to access specialized resources and knowledge from different regions of the world, thereby enhancing the capacity for analysis and understanding of global trends in the areas of research addressed. Main duties include:Market analysis:Monitor and analyze the Company’s financial performance and the evolution of market indicators and industry trends to provide strategic insights and recommendations to Senior Management.Conduct competitive and internal benchmarking to identify best practices and references for enhancing communication and relationships with shareholders, partner companies, and investors.Investor Relations:Act as a point of contact for investors, providing financial information and clarifying inquiries related to the financial and corporate governance aspects of the Company.Relationship with Partner Companies:Institutional communication with companies operating in the low-carbon economy, positioned as manufacturers, distributors, and operators, engaging with relevant content presented on the Energia Que Inova Platform.Financial Communication:Develop and disclose financial announcements, reports, and presentations, ensuring compliance with regulatory standards and best practices in corporate governance. Corporate Governance:Ensure compliance with regulations applicable to investor relations, such as requirements of the Securities and Exchange Commission (SEC) or other regulatory authorities.Support the implementation and maintenance of good corporate governance practices.

Execução dos investimentos estratégicos; celebração de convênios e parcerias estratégicas; desenvolvimento e estruturação de mercados; desenvolvimento e implementação do planejamento estratégico organizacional, operacional e de expansão da Companhia; prestação de contas (Accountability); relação com investidores, empresas de auditoria, Shareholders e demais Stakeholders.

Responsible for the incorporation of InsiderB2B into the Oakpar Group and co-participant in its organizational and operational structuring, according to new market positioning. Played a direct role in the hiring of the executive board, considering competitiveness, market share, and value creation.

Responsible for managing third-party investments in the capital market and venture capital. In charge of analyzing news from major financial markets worldwide, commodities, employment generation indices, interest rates, exchange rates (ptax), and quotations, to provide a predictable reading of market movements in certain countries before their opening.

Responsible for sales planning for specialists and entrepreneurs in the dentistry field, to boost results and enhance competitiveness, as well as increase average ticket value, customer loyalty, and value creation. Also responsible for incorporating innovations and new products in the dental field.