Paulo Mokarzel Email & Phone Number

São Paulo, Brasil

Head of marketing for all Doremus businesses, Brazil and International

Corporate Marketing DirectorSales Director for Chocolates & Confectionary DivisionHead of Strategic InnovationHead of Planta.vc

Jaraguá Do Sul Area, Brazil

São Paulo, São Paulo, Brazil

Head at Planta Inovações Colaborativas, an Open-Innovation platform that was born as a Start-up and currently is incubated at Duas Rodas.

São Paulo Area, Brazil

• Head of International Marketing, Market Intelligence, Pricing and Sales Administration. Leader of the International Markets strategy process and Go To Market implementation and execution.• Developed strategy, communication plan and advertising campaign for Africa.• Leader of international marketing planning and communications.• In charge of International Markets strategic planning.• Sponsor of the FPP (Further Processed Products) development strategic project, responsible for the increase of 50% volume of exports of processed products in less than 6 months (From 6% to 29% of the company’s EBITDA in 9 months).• PMO of strategic projects (FPP development, Pork category restructuring, Business Information and Clients Segmentation).• Restructured Market Intelligence department and provided several regular and ad hoc analysis for the business expansion and profitability improvement.• Development of Seara International Markets MIS (Market Information System) and integration of several information sources.• Development of management KPIs (sales performance, budgeting, marketing, competitive positioning, etc).• Implementation of management by dashboards.

Marketing manager at Agroceres Multimix, leading agribusiness company, responsible for:• New brand positioning, new communications campaigns, new brand logo, new marketing strategy, launch of product lines, entrance to new markets. • Marketing strategy, aligned with the company’s strategic planning. • Branding and marketing strategic projects.• Content marketing, leads management, inbound marketing, digital marketing.• Definition of strategies for product, segmentation, product lines, price positioning, brand positioning and communications. • Market intelligence, research, target market definition, client segmentation, communication targeting, competition monitoring. • Performance KPIs • Media planning, online and offline media management, social network planning and management. • Management of advertising, digital and production agencies.

São Paulo Area, Brazil

Marketing Intelligence Manager, responsible for the Food & Ingredients division business and marketing planning, establishing market strategies and the routes that the company will take to achieve its targets, as well as supporting the decision makers with market information based on primary and secondary sources.

São Paulo Area, Brazil

Member of Bunge Brasil's Strategic Projects Office, managing the Excellence Program for the Sales, Logistics and Operations teams.

Sales Force Excellence team develops and implements processes and strategic guidelines, with the purpose of acchieving excellent level of results and operations.In charge of developing and implementing the processes and sales routines for all sales channels of the consumer market sales team, and also participating in the implementation of the same activities for the food service and industry sales teams.As a special project that very strongly leverages and boosts the culture of excellence in the company, I'm also in charge of implementing the Excellence Cup for the Sales, Operations (Industry) and Distribution (Logistics) teams.

Customer Focus Manager for Consumer Market Division - Strategy planning for the company and its sales channels with focus on the alliance between Bunge and its customers.

Sagatiba is currently part of Campari GroupCommunications planning and operation for Brazil.Ad agencies management.Worldwide marketing Plan integration.Support for opening of new markets / countries.Product strategy, P&L administration.

Student Brand ManagerMarketing Intern - Branding and Market IntelMarketing AssistantTrade Marketing Analyst

Program For Management Development - Pmd, High Management

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Administration with emphasis in Finances and Entrepreneurship

Extension, Entrepreneurship/Entrepreneurial Studies

Short Term - Entrepreneurship in Developing Countries, taken at Renmin Business School, Renmin University of China, through GNAM - Global.

Bachelor Of Communications, Advertising, 8.3 / 10

Activities and Societies: Marketing coordinator at Empresa Junior, Member of the Academic Center board, Member of the Athletic Association.

Extension, E-Commerce/Electronic Commerce, 100/100

E-Commerce and Digital Business Models