Led comprehensive global brand strategy, managing multi-channel campaigns across digital platforms to enhance brand recognition and drive engagement. Developed and implemented content and SEO strategies, resulting in a 43% reduction in CPL through optimized paid media efforts. Successfully aligned marketing initiatives with overarching business goals, driving significant growth in brand visibility and lead generation.

Utilizing my growth and digital marketing skillsets to build a new type of sports business consultancy focused on pairing businesses with proven leaders from across the industry.

Digital marketing agency founded to provide growing SMBs with world class sales & marketing strategy & execution. Services include:- Sales & Marketing Strategy- Content & Social Media- B2B Marketing- Web Design & Development- Lifecycle Marketing- Marketing Technology- Media- CreativeWe understand the constraints of small and medium size businesses, so we keep our projects flexible and costs low by offering month-to-month contracts and utilizing a large stable of expert freelancers and consultants. Our proven experience and expertise can help any business achieve their growth goals.

Oversaw the entire marketing function of this world leading presentation design and consulting company, including managing a staff of four marketing professionals, driving growth strategy, and managing execution of all marketing campaigns. Directed a global content strategy, including thought leadership pieces and industry insights, driving increased engagement and revenue. Collaborated across teams to execute high-impact marketing campaigns, resulting in a significant increase in brand awareness.

- Manage strategy and execution of B2B marketing and sales activities designed to acquire new franchisees for a portfolio of 17 emerging restaurant concepts. - Develop and define target consumer profiles, brand positioning, lead generation, and go-to-market strategies for brands.- Design and implement multi-channel marketing campaign creative including landing pages, search engine marketing ads, paid media, and email marketing.- Development of company sales playbook, training new hires and current employees on sales and marketing policies and procedures.- Lead meetings with cross-functional teams to analyze and provide strategic recommendations for lead generation through paid, earned, and owned media- Oversee complete overhaul of company Customer Relationship Management (CRM) system Salesforce, ensuring health and cleanliness of 100K+ prospect records.

Member of the Advisory Board to Patient Ready Clinicians. Responsibilities include providing expert advice and insight into marketing best practices and processes for a startup firm, participating in board meetings, as well as promotion of PRC's conceptual model of finding the right healthcare provider to fit into the right healthcare delivery setting on a guaranteed basis.I have helped the Founder and CEO of PRC, Ian Koons, build company marketing communications, understand the firms unique value proposition, and develop advertising and marketing strategies that have helped grow the company several hundred percent each year.

- Developed and executed acquisition strategies for the REC*IT intramural sports mobile application, including strategic partnership with IMLeagues which increased audience growth by 75%.- Reviewed analytics and refined user experience (UX) to increase in-app engagement by 76%.- Managed marketing and sales team of 7 responsible for developing relationships with recreation administrators, vendors, and multiple external PR and digital agencies.- Created, deployed, and managed paid social, affiliate, programmatic, demand side platform (DSP), and performance marketing digital media campaigns, generating 1M app first launches within first 500 days of going live, exceeding goal by 100% and earning REC*IT a top 5 ranking on the iTunes store.

- Created the Strategy and Brand Planning department - a team of three marketers who designed strategic experiential marketing platforms for big brands like GEICO, Lavazza, National Guard, and Chevrolet. - Utilized primary and secondary research, and rigorous strategic analysis, to distill data driven event marketing programs which delivered measurable results and return on investment. - Managed all aspects of program design and analysis from research to reporting.- Led multiple RFP responses, pitches, and presentations to large brands and closed millions of dollars of business with key clients.