1. Effectively leads, manage and directs VSMs under a specific territory in the achievement of business objectives2. Monitors VSM’s accountability in Sales, Stock Inventory Reconciliation, Status of Receivables, Revolving Fund, Coverage and Area Saturation and Fleet Maintenance3. Responsible in conveying brand messaging and marketing campaigns to VSMs4. Key person in compliance issue resolution in the whole Negros Occidental region5. Conduct audits to VSM and trade level; Field audit (work with/work review)6. Train and develop VSM; Identifies and assesses skills and potentials, determine who can assume a higher responsibility role. 7. Works with Trade Marketing, Key Accounts of national trade programs on the execution of marketing programs and warehouse inventory of promotional items 8. Spearheaded test pilot launch of brand-new product (Philip Morris Red)9. Takes over conducting VSM sales calls (route) in the absence of a van salesman

1. South Iloilo and Antique province coverage2. Php 1.2 Billion annual target3. Target setting, deliverables, desired market share, distribution (numeric and weighted)4. Direct Reports (2 senior salesman, 6 retail salesman, 2 wholesale assistant, 6 retail assistant and 2 wholesale attendant)5. Hiring, Manning, Training, Coaching6. Implementing efficient route plans, management of operating costs7. Ensuring operations and selling practice as per company policies and directives8. Accountability of company properties and total accounts receivables of team- Managing a team of seasoned and diverse salesmen who is used to practice their own way of selling. Was able to instill the corporate practice of the new company and to implement it in the field.- Addressed the issues raised by the sales team with regards to taxation of salaries and incentives- Given the series of price increase after the sin tax implementation have managed to compensate the Volume, KPI and RTA Nielsen - still the market leader in the tobacco industry

~ OIC TD Regional Sales Manager – Visayas; Interim TDE (Negros Oriental – September – November 2014) and (Panay – October – December 2014)~ Attained highest rating for Total Distributor Performance in the 2014 and 2015 Distributor Assessment and Development encompassing 4 operational categories namely: SALES, SUPPLY CHAIN, FINANCE and CORPORATE MANAGEMENT.~ Secured a 100% KLUB program result by being able to acquire the non participative accounts.~ Implemented Route Correcting – saving time and operating expenses. Created regular route to an unserved municipality resulting to increase in sales.~ Corrected stock management resulting to savings of allocated B.O. Funds~ Experience in training counterpart TDE and handling program negotiations in their areas 1. Overall Territory Distributor Business Management in Negros Occidental2. Delivery of sales targets through territory distributor in assigned area: VOLUME & REVENUE; ACCOUNT COVERAGE; IN-MARKET EXECUTION; A/R MANAGEMENT; IMPLEMENTING COMPANY STRATEGIES AND PLANS3. Sales Forecasting, Trade Fund, KPI, Category, Key Accounts and Retail Accounts management4. Sales Training to address the different selling focus of each team5. Sales Structure and Coverage Deployment6. Leads a sales team of 1 Operations Manager, 3 Sales Supervisors and 27 Sales Representatives

~ Passed the SALES DEVELOPMENT CENTER assessment conducted on April 29 – 30 2013 with key skills in PROBLEM SOLVING, LEARNING ON THE FLY, DRIVE FOR RESULTS, DEVELOPING DIRECT REPORTS AND NATURAL PEOPLE MANAGEMENT1. Covers both Negros Oriental and Talisay to Cadiz in Negros Occidental with regards to programs execution and all other tasks to be implemented2. Assigned to oversee the Negros Oriental depot 3. Handles a sales team from partner distributor: 2 in Talisay – Cadiz (Negros Occidental) and 7 in Negros Oriental4. Supervising sales team performance by providing direction and coordination 5. Route planning and target allocation for van salesmen in the areas handled6. Planning and execution of strategies; Implementing national and local trade programs7. Daily activity monitoring and consolidation of reports from van salesmen8. Ability to address and act on trade issues beyond the salesman's scope9. Brand promotion in relation to an area and its market10. Gap fill selling and merchandising and consumer engagement11. Business review presentations

1. Supervising sales team performance by providing direction and coordination 2. Route planning and target allocation for van salesmen in the areas handled3. Planning and execution of strategies; Implementing national and local trade programs4. Daily activity monitoring and consolidation of reports from van salesmen5. Ability to address and act on trade issues beyond the salesman's scope6. Brand promotion in relation to an area and its market7. Gap fill selling and merchandising and consumer engagement8. Business review presentations