After gaining deep insights into the challenges of media and brand strategies, particularly in Programmatic Media and Retail Media, I decided to close Media For You to launch a new technology-driven venture. We created a pioneering platform in hyper-personalization of digital media, using "micro-tagging" to generate 250 ads per minute.I lead the innovation and product development strategy, as well as manage the portfolio of integrated solutions with the top Ad Servers in the market. I… Show more After gaining deep insights into the challenges of media and brand strategies, particularly in Programmatic Media and Retail Media, I decided to close Media For You to launch a new technology-driven venture. We created a pioneering platform in hyper-personalization of digital media, using "micro-tagging" to generate 250 ads per minute.I lead the innovation and product development strategy, as well as manage the portfolio of integrated solutions with the top Ad Servers in the market. I implement strategies that enhance personalization and increase campaign ROI, focusing on generating deep insights into digital audience behavior without using third-party cookies.In less than two years as a startup, we were invited to participate in Web Summit Lisbon 2022 and Web Summit Rio in 2023 and 2024. We were also listed by GoAd and mentioned by Forbes Tech as one of the 9 startups to watch, with a unique approach in the #Martech segment.We have worked on projects for Nissan, Banco Votorantin, and Carrefour. Show less

After gaining experience in agencies working on brand communication, I embarked on my first entrepreneurial journey. I founded Media For You, offering digital marketing strategies and performance campaign implementation. I coordinated the execution of media placement and buying with a focus on optimizing campaigns and maximizing ROI. Our clients included SEISA Construtora, Coelho da Fonseca, Trimble, Tegra, Raízen, CASIO, and Delivery Center.

I was responsible for creating and developing the digital department and leading the planning team. During this time, I participated in developing campaigns for major clients such as Stoller, ConstruVenda, Zoetis, Rio Verde, Heineken (Skinka), and Netwire.

After 12 years of career growth in commercial and marketing roles focused on business growth and results, I pivoted my career to work in strategic planning at a live marketing agency. I participated in the conception and planning of live marketing campaigns and digital strategies for major brands such as Wickbold, Adidas, GE Healthcare, Centauro, PepsiCo, Iódice, Huggies, and Riachuelo.

I was hired as an independent consultant to carry out a four-month project aimed at redesigning the company’s administrative and financial departments. I was responsible for creating policies and procedures, selecting and implementing a financial management system, reviewing accounts payable and receivable flows, diagnosing the financial and accounting situation, preparing the financial plan for 2014, and creating work instructions, as well as training for the department's ongoing operations.

I implemented the company’s commercial department, reviewing processes, proposals, and product mix. I made changes to the service portfolio and pricing, resulting in a 17% improvement in product profit margins. I prospected new clients such as HSBC Brazil, Central Bank of Brazil, Banco do Brasil, and BANIF. I was directly responsible for managing the company’s contract portfolio, which represented around R$4 million per year, a 30% increase compared to the year before I joined.I… Show more I implemented the company’s commercial department, reviewing processes, proposals, and product mix. I made changes to the service portfolio and pricing, resulting in a 17% improvement in product profit margins. I prospected new clients such as HSBC Brazil, Central Bank of Brazil, Banco do Brasil, and BANIF. I was directly responsible for managing the company’s contract portfolio, which represented around R$4 million per year, a 30% increase compared to the year before I joined.I assembled and trained the sales team for both internal and external services. In May 2012, I also took over the management of the company’s Delivery department, where I was able to solve critical operational intelligence issues, reducing backlog and improving project profitability.During this period, I was also responsible for the company’s entire marketing strategy, focusing on increasing authority, generating leads, and repositioning the business in the market.Some accounts that I was in charge: HSBC Brazil, Central Bank of Brazil, Banco do Brazil, BANIF. I was directly responsible for managing the portfolio of the company's contracts, representing around R$ 4MM a year, an increase of 30% over the previous year of my entry. In May 2012 I took charge of the company’s delivery department, where I was able to solve a critical problem in the operation, reducing the backlog and improving the profitability of the projects. Show less

I was responsible for the reformulation of the commercial strategy of the company. For that, I submitted the customer base and potential methodological analysis, modeling and statistics. These changes have generated an increase of 28% in the number of projects sold. Under my management we sold projects for accounts like Robert Bosch, Merck, GPA, Camargo Corrêa, ALL, EMC, IMC Group, FGV, C. Vale, Eucatex, Zillor Sugar, CETESB, Mobitel, Maeda, Prymian (Pirelli Group) and Vale for a… Show more I was responsible for the reformulation of the commercial strategy of the company. For that, I submitted the customer base and potential methodological analysis, modeling and statistics. These changes have generated an increase of 28% in the number of projects sold. Under my management we sold projects for accounts like Robert Bosch, Merck, GPA, Camargo Corrêa, ALL, EMC, IMC Group, FGV, C. Vale, Eucatex, Zillor Sugar, CETESB, Mobitel, Maeda, Prymian (Pirelli Group) and Vale for a year-long project in which I was responsible for develop the technical and commercial proposals and negotiation. Show less

I developed a specific project to prospect new suppliers for the renewal of the company's product portfolio. For this, I contacted companies that provided information security solutions, submitting their products for evaluation by the company's technical department. I negotiated contract parameters and prospected clients and resellers for the implementation of POC (Proof of Concept) projects. During this period, I was able to initiate projects with clients such as Claro, TAM, and Grupo Abril.

I joined the company as a sales executive, a position I held for three years, before being promoted to Commercial Manager. In this role, I managed the company’s key accounts, such as Cia de Marcas, Iódice, Zoomp, Vironda, M.Pollo, Animale, and Le Lis Blanc, which generated annual revenue of R$4.5 million. My main responsibilities included managing internal sales representatives, the telemarketing team, and commercial agents. I actively participated in defining the product portfolio with each… Show more I joined the company as a sales executive, a position I held for three years, before being promoted to Commercial Manager. In this role, I managed the company’s key accounts, such as Cia de Marcas, Iódice, Zoomp, Vironda, M.Pollo, Animale, and Le Lis Blanc, which generated annual revenue of R$4.5 million. My main responsibilities included managing internal sales representatives, the telemarketing team, and commercial agents. I actively participated in defining the product portfolio with each collection change and was also responsible for all of the company's import operations.Accounts: CIA de Marcas, Zoomp, Richard's, Iódice, Vironda, M.Pollo, Animalle, Le Lis Blanc, Enjoy, Brendler, Daslu. Show less