Paulo Gomes

Paulo Gomes Email and Phone Number

Marketing Director | Digital Marketing | Sales | Commercial | Business Development | Product Innovation | Consumer Goods
Paulo Gomes's Location
São Paulo, São Paulo, Brazil, Brazil
About Paulo Gomes

• Executive with more than 20 years’ experience in consumer goods industry, working for companies such as Nestle.• Strong experience in sales and marketing.• Development of strategies to position products and drive customer acquisition and retention.• Large international exposure, working in both local and regional level, with career developed in Brazil and Switzerland.• Leadership background with local and remote teams.• Native Portuguese, with fluency in English and Spanish.• Tripled number of visitors to the coffee brand´s website in 2 years.• Improved brand´s spontaneous awareness by 50%• Launched locally adapted products that increased consumption by 10%• Reduced recruitment costs by 30% by investing more efficiently• Changed route to market improving margin by 500 bps• Delivered 440 bps margin improvement on customer plans through portfolio managment

Paulo Gomes's Current Company Details

Marketing Director | Digital Marketing | Sales | Commercial | Business Development | Product Innovation | Consumer Goods
Paulo Gomes Work Experience Details
  • Nestlé
    Executive Manager Coffee Projects
    Nestlé Jan 2023 - Aug 2023
    São Paulo, São Paulo, Brazil
    Responsible for strategic projects such as distribution expansion & new business models for both Nescafé & Nespresso. Report to Head of Professional Unit and dotted line to Coffee Head.
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  • Nestlé
    Commercial Manager For Americas (Switzerland)
    Nestlé May 2017 - Dec 2022
    Vaud, Switzerland
    Responsible for Nescafé Dolce Gusto regional strategy development and implementation in LATAM- Drastically improved profitability (700 bps) in a rapidly growing business.- Crafted regional strategy: (1) Simplified portfolio; (2) Launched winning products; (3) Reduced recruitment costs- Led marketing teams to transform build brand value- Launched locally adapted SKUs that increased consumption- Implemented machines strategy that reduced recruitment costs- Led route to market change resulting in margin improvement
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  • Nestlé
    Nescafe Dolce Gusto Marketing Manager
    Nestlé Jan 2015 - May 2017
    São Paulo, Brazil
    Responsible for Nescafé Dolce Gusto brand building and digital communication- Launched Brazil digital strategy, establishing NDG foundations- Built inbound strategy that transformed Brazil’s ECOM in the biggest digital operation globally- Tripled number of visitors to NDG Brazil site in 2 years- Improved NDG spontaneous awareness by improving consumer understanding & building an insightful media plan- Lead communication & digital agencies in defining local brand campaign, target audience, key digital media channels and influencer marketing actions
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  • Nestle S.A.
    Key Account Manager
    Nestle S.A. Oct 2013 - Mar 2015
    São Paulo Area, Brazil
    Responsible for leading customer teams and improving customer revenue & profitability- Led local Walmart account to deliver best historical profitability- Led customer teams in developing, negotiating & tracking more effective customer plans- Focused customer plans on added value portfolio that delivered profit improvement
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  • Nestle
    Marketing Manager Nescafé
    Nestle Jan 2009 - Oct 2013
    São Paulo Area, Brazil
    Responsible for Nescafé brand building• Launched strong innovation pipeline entering new segments in coffee• Reviewed marketing team roles & responsibilities• Planed & implemented a consistent marketing strategy reverting volume and share drop• Defined new brand positioning & communication approach
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  • Nestlé
    Commercial Excellence For America´S
    Nestlé May 2003 - Dec 2008
    São Paulo, Brazil
    Responsible for implementing and replicating commercial best practices across the zone• Worked projects in several countries including: US, Canada, Mexico, Chile, Argentina, Colombia & Central America• Implemented tools & change management practices such as: marketing segmentation, pricing, integrated commercial planning, brand planning and communication
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  • Pepsico - Frito Lay
    Product Manager
    Pepsico - Frito Lay Jan 1999 - Dec 2002
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Paulo Gomes Education Details

Frequently Asked Questions about Paulo Gomes

What is Paulo Gomes's role at the current company?

Paulo Gomes's current role is Marketing Director | Digital Marketing | Sales | Commercial | Business Development | Product Innovation | Consumer Goods.

What schools did Paulo Gomes attend?

Paulo Gomes attended Escola Superior De Propaganda E Marketing, Fundação Dom Cabral, University Of California, Berkeley.

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